Digital UK pays for new livery and seats on Central Line Train

On Tuesday, March 6th, 2012, at 01:02:16h +0000, Paul Ratcliffe wrote:

On Mon, 5 Mar 2012 15:36:13 +0000 (UTC), J G Miller wrote:

I think it safe to say that the overwhelming majority of people who
need to convert to digital will never ride that train, so it does
seem to be a pointless waste of money.

However remember they have this "need" to spend their budget.

Why? Otherwise it will be cut next year?

The campaign manager for Digital UK switchover will be out of a designated
role next year.

She/he needs to spend the campaign in a "creative" way in order
to impress agencies as to her/his capabilities or to ensure
continued employment with her/his current agency.

Negative points are earned for not spending the advertising budget.

In article , says...

There were a lot of DSO posters up a few weeks ago. (I remember well
as it struck me that some at least did not indicate that Satellite and
Cable would not be affected - a pretty major omission given this part of
London is fully cabled.)


There still are. There is also a lot of advertising on the sides of
buses. I'm not sure if those mention Cable/Satellite but, if they do,
the small text will ensure that nobody will be able to spot it anyway,
especially if the bus is on the move.

--

Terry