Ads on guide screen

In article ,
Norman Wells wrote:

No, it's your choice entirely. If you prefer inferior equipment
without adverts, that's fine by me.

Obviously I'd prefer superior equipment without advertisements. If
you have any better suggestions as to how to achieve this, I'd welcome
them.

Yes. Look for the shelf next to the one marked 'Free Beer'.

I was expecting to spend about a thousand pounds. That's hardly
free, is it?

-- Richard
--
Please remember to mention me / in tapes you leave behind.

On Mon, 17 Aug 2009 18:05:41 +0100, Mike Henry
wrote:

In , Peter Duncanson
wrote:

On Mon, 17 Aug 2009 07:15:26 GMT, Chris J Dixon
wrote:

Peter Duncanson wrote:

Put it another way, if we don't watch the adverts and buy some of the
sdvertised goods and services there will be no adverts and no programmes
either.

Do you extend the same argument to newspapers and magazines?

Yes.

So you read all your newspapers and magazines cover to cover, every word
of every advert without skipping a single one?

Only if the ads are more interesting than the editorial material!

I'll reword what I wrote above:

....if no one watches the adverts and buys some of the
sdvertised goods and services there will be no adverts and no programmes
either.



--
Peter Duncanson
(in uk.tech.digital-tv)

In article , Jim Lesurf wrote:
So far as I know I can't go into a shop and get them to sell me items
*cheaper* on the basis that, "I don't watch the adverts on TV, so can you
discount the price by the amount I don't want the makers to spend on
adverts I don't watch, and stations I don't watch?"

What you can do is to buy supermarkets' own brands rather than the
equivalent thing with a well known brand name wherever possible (unless you
know the branded product and actually like it better). They're usually just
as good and always cheaper.

Rod.
--
Virtual Access V6.3 free usenet/email software from
http://sourceforge.net/projects/virtual-access/

On Mon, 17 Aug 2009 19:17:55 +0100, Mike Henry
wrote:

In , Peter Duncanson
wrote:

On Mon, 17 Aug 2009 18:05:41 +0100, Mike Henry
wrote:

In , Peter Duncanson
wrote:

On Mon, 17 Aug 2009 07:15:26 GMT, Chris J Dixon
wrote:

Peter Duncanson wrote:

Put it another way, if we don't watch the adverts and buy some of the
sdvertised goods and services there will be no adverts and no programmes
either.

Do you extend the same argument to newspapers and magazines?

Yes.

So you read all your newspapers and magazines cover to cover, every word
of every advert without skipping a single one?

Only if the ads are more interesting than the editorial material!

Ah, but - that's breaching the contract! So it's a good thing that there
isn't one.

I'll reword what I wrote above:

...if no one watches the adverts and buys some of the
sdvertised goods and services there will be no adverts and no programmes
either.

And I'll reword it to reflect commercial TV:
"if no one buys some of the advertised goods and services there will be no
adverts and no programmes either.". There is no requirement to actually
watch the adverts. It's virtually impossible not buy advertising-funded
goods in my weekly shop, were I to try and avoid them. They're getting my
money already, and I'm funding their advertising budgets as part of that.
They don't get to make me actually watch their adverts *as well*.

Look at it from the point of view of the advertisers.

They pay to have their products advertised on TV for the purpose of
increasing the sales of their products. If TV advertising does not
generate increased sales then it is a total waste of money. In fact, the
company will lose money unless the earnings from the increased sales are
enough to pay for the adverts.

--
Peter Duncanson
(in uk.tech.digital-tv)

On Mon, 17 Aug 2009 19:33:41 +0100, Peter Duncanson
wrote:

Look at it from the point of view of the advertisers.

They pay to have their products advertised on TV for the purpose of
increasing the sales of their products. If TV advertising does not
generate increased sales then it is a total waste of money. In fact, the
company will lose money unless the earnings from the increased sales are
enough to pay for the adverts.

Regardless of the cost of the adverts, too much advertising reduces
sales and profits. Many companies seem to have been fooled into
thinking more advertising means more sales but that is not true.

Steve

--
Neural Planner Software Ltd www.NPSL1.com

On Tue, 18 Aug 2009 18:00:52 +0100,
lid (Alan Pemberton) wrote:

Peter Duncanson wrote:

Put it another way, if we don't watch the adverts and buy some of the
sdvertised goods and services there will be no adverts and no programmes
either.

What if we watch all the adverts and then boycott all the products?
Sounds as though hanging wouldn't be good enough for us then.

We are terrible people. We don't deserve all those wonderful programmes
that are broadcast at the advertisers' expense.

--
Peter Duncanson
(in uk.tech.digital-tv)

On Tue, 18 Aug 2009 18:00:51 +0100,
lid (Alan Pemberton) wrote:

Peter Duncanson wrote:

When we choose to watch the programmes but not the adverts we are
undermining the whole basis of commercial TV.

Shock Horror! Cue End Of Universe As We Know It!

We need An Agreed Plan for the New Universe to take over from the old
one.

Perhaps ideas could be presented on a TV programme so that we can vote
on them. Which company would like to sponsor this, I wonder.

--
Peter Duncanson
(in uk.tech.digital-tv)

On Tue, 18 Aug 2009 18:30:56 +0100, Mike Henry
wrote:

In .co.uk.invalid,
(Alan Pemberton) wrote:

Peter Duncanson wrote:

When we choose to watch the programmes but not the adverts we are
undermining the whole basis of commercial TV.

Shock Horror! Cue End Of Universe As We Know It!

I'm coming to the conclusion that Peter must be Jamie Kellner's British
cousin.

For pity's sake! I was simply saying that I could see where Kellner is
coming from. He is running a TV empire that gets its income from
advertising. If viewers stop watching the adverts and buying the
advertised products the advertisers will stop advertising and the TV
empire goes out of business.

I'm not happy about so much of our TV being totally dependent on
adverts, but it is, and it's no good for us to pretend it isn't.


--
Peter Duncanson
(in uk.tech.digital-tv)

The message
from Peter Duncanson contains these words:

====snip====

Put it another way, if we don't watch the adverts and buy some of the
sdvertised goods and services there will be no adverts and no programmes
either.

IMHO. that seems strikes me as being a "Win, Win" situation. Let's face
it, there are only so many leisure hours in a day and the BBC provide
ample TV viewing that also ranges from utter crap to superb (a slightly
wider range than commercial TV in fact).

Just think of all that precious bandwidth becoming available once
commercial broadcasting folds up (after all, the so called wider choice
of programming being offered is of little worth when most of 'the
choice' happens to be utter drivel).

--
Regards, John.

Please remove the "ohggcyht" before replying.
The address has been munged to reject Spam-bots.

In article en.co.uk,
Roderick Stewart wrote:
In article , Jim Lesurf wrote:
So far as I know I can't go into a shop and get them to sell me items
*cheaper* on the basis that, "I don't watch the adverts on TV, so can
you discount the price by the amount I don't want the makers to spend
on adverts I don't watch, and stations I don't watch?"

What you can do is to buy supermarkets' own brands rather than the
equivalent thing with a well known brand name wherever possible

Yes, I could do that if I preferred to do so. Indeed, with some items, I
do. :-)

However don't the *supermarkets* also advertise on TV? If so, I still end
up paying for adverts I have't seen and which aren't the reason for my
choices.

(unless
you know the branded product and actually like it better). They're
usually just as good and always cheaper.

I note your personal opinon. :-)

Slainte,

Jim

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