extra channels 4 Music (Freeview)

Boltar wrote:

The virgin brand has always been associated with music -

For you maybe. For me all it conjures up in my head is Richard Branson
and his smug grin.

wrote:
Boltar wrote:
The virgin brand has always been associated with music - rather
useful for a music radio station. Also everyone by now knows the
name and the sort of music they play. Why change it other than to
satisfy the egos of the new owners?

I can't speak for the owners, but the facts are that they bought the
radio station and chose not to buy the brand name. Presumably they
made a commercial decision that it wasn't worth it. They therefore had
a contractual obligation to re-brand by a certain date.


From what I remember the license to the name was only available for the
UK and would have prevented the international use the new owners were
wanting.

"Stuart Clark" wrote in message
...
wrote:

I can't speak for the owners, but the facts are that they bought the
radio station and chose not to buy the brand name. Presumably they
made a commercial decision that it wasn't worth it. They therefore had
a contractual obligation to re-brand by a certain date.

From what I remember the license to the name was only available for the UK
and would have prevented the international use the new owners were
wanting.

That must be because in foreign countries, "virgin" means "a girl who has
never had sex."

--
Max Demian