Are these top-up tv ads legal??

On Sat, 11 Dec 2004 16:03:38 -0000, Dom Robinson
wrote:

In article ,
says...
This is perfectly legal, and has been going on Sky digital for years now.
Welcome to the world of interactive advertising.

But have sky digital been carrying ads for other companies during programs,
or just their own services (I dont know)?

C5 carrying ads for Top Up TV seems to take it to another level.

It's like the BBC shouting about FREEVIEW all the time, yet they have to say
"Digital satellite" or "cable", pretending they can't advertise.

There are differences the BBC are on Digital Satellite and you do not
have to be with Sky to receive their broadcasts (in fact until my
little Hauppauge Nova-s gave up the ghost I used to watch and record
the BBC on my computer). With cable you have to be with a cable
company. However with Freeview anything that is Free-to-air on DVB-T
is on Freeview, and Freeview certainly has a better ring to it than
Digital Terrestial Television, or DVB-T.

Really Freeview is just an industry body to make DVB-T work rather
than a seperate company. TUTV is of course a company dedicated to
trying to make digital TV not work!

When I complained about the same thing when TUTV started the ITC said it
was
not advertising, and was OK. Morons! I guess TUTV are paying their wages -
we are not.

John Howells

Ofcoms Advertising Code of Practice:

3.1Break Identification
Television advertising must be readily recognisable as such and kept quite
separate from other parts of the programme service.

This 'in programme' MHEG advert for TopUp does sound like it break the Ofcom
rules

"Zach" wrote

When I complained about the same thing when TUTV started the ITC said it
was
not advertising, and was OK. Morons! I guess TUTV are paying their
wages -
we are not.

John Howells

Ofcoms Advertising Code of Practice:

3.1Break Identification
Television advertising must be readily recognisable as such and kept
quite
separate from other parts of the programme service.

This 'in programme' MHEG advert for TopUp does sound like it break the
Ofcom
rules

Ho, hum. You obviously missed the bit where I said "the ITC said it was not
advertising". I can't remember how they did classify it, but by stating it
was not advertising that bit of the code was deemed inapplicable when I
quoted the ITC version of it in my complaint to the ITC. Of course, OFCOM
might now have a different opinion, but I would not hold your breath.

John Howells

In message , John Porcella
wrote


Why not? Nobody forced you to press the red button!


It's the large red banner at the bottom of the picture asking you to
press the red button that's the problem. This banner is the advert
during the program!
--
Alan

In article , John Howells
writes

"Zach" wrote

When I complained about the same thing when TUTV started the ITC said it
was
not advertising, and was OK. Morons! I guess TUTV are paying their
wages -
we are not.

John Howells

Ofcoms Advertising Code of Practice:

3.1Break Identification
Television advertising must be readily recognisable as such and kept
quite
separate from other parts of the programme service.

This 'in programme' MHEG advert for TopUp does sound like it break the
Ofcom
rules

Ho, hum. You obviously missed the bit where I said "the ITC said it was not
advertising". I can't remember how they did classify it, but by stating it
was not advertising that bit of the code was deemed inapplicable when I
quoted the ITC version of it in my complaint to the ITC. Of course, OFCOM
might now have a different opinion, but I would not hold your breath.

They got away with it last time cos only boxes that hadn't done an update
channels since the launch of TUTV were affected. Ofcom (who I
complained to) stated that because of this it could be viewed as an
upgrade notification rather than an advert. This was helped by the fact that
performing a channel update would stop the 'notification'. I have still to
check whether updating again will get rid. If not then complaint 2 goes in.
--
fred

"fred" wrote in message ...
In article , John Howells
writes

"Zach" wrote

When I complained about the same thing when TUTV started the ITC said
it
was
not advertising, and was OK. Morons! I guess TUTV are paying their
wages -
we are not.

John Howells

Ofcoms Advertising Code of Practice:

3.1Break Identification
Television advertising must be readily recognisable as such and kept
quite
separate from other parts of the programme service.

This 'in programme' MHEG advert for TopUp does sound like it break the
Ofcom
rules

Ho, hum. You obviously missed the bit where I said "the ITC said it was
not
advertising". I can't remember how they did classify it, but by stating
it
was not advertising that bit of the code was deemed inapplicable when I
quoted the ITC version of it in my complaint to the ITC. Of course, OFCOM
might now have a different opinion, but I would not hold your breath.

They got away with it last time cos only boxes that hadn't done an update
channels since the launch of TUTV were affected. Ofcom (who I
complained to) stated that because of this it could be viewed as an
upgrade notification rather than an advert. This was helped by the fact
that
performing a channel update would stop the 'notification'. I have still to
check whether updating again will get rid. If not then complaint 2 goes
in.

I don't think all boxes are being maintained so there are no software
updates are to be had - such as with my old Nokia (I stand to be corrected).
If this guess is true, then in the future, as now, there will be an
"underclass" of freeview viewers, who have old receivers which can be
bombarded with adverts with impunity.

Which isn't nice.

Top-up TV seem to be advertising very heavily this Christmas. I get the
feeling that this is a make or break time for them.

I tend to agree - and I sincerely hope it is break. I know lots of
people buying Freeview boxes this Christmas; none of the boxes are
TUTV capable, even though the people concerned are fully aware of
TUTV.

I tend to think the TUTV banner ads are illegal (advertising during
programmes), but mostly it tells me about the kind of people running
channel 5 (mostly RTL, I think) to carry this.

On 11/12/2004, Zach wrote in message [email protected]
gui.ntli.net:

Ofcoms Advertising Code of Practice:

3.1Break Identification
Television advertising must be readily recognisable as such and kept
quite
separate from other parts of the programme service.

Yeah. That's the bit I was thinking of. If OFCOM are still
officially in charge, this is the part of their code they
will be trying to enforce. However, I don't know if they've
ever been asked to consider MHEG adverts before and I don't
know if they'd consider them as part of the broadcast signal.

This 'in programme' MHEG advert for TopUp does sound like it break the
Ofcom rules

Well yes, but adverts for forthcoming TV programmes on the
same channel are sometimes allowed. For instance, if you're
watching _Terminator 2_ on Channel 4, a voice can come on
over the closing credits and tell you that _Terminator 3_
will be on at the same time next Sunday. We're already used
to this sort of thing and the only difference between this
and that is that they're advertising programmes on a different
channel instead of the same one.

Simon.
--
Using pre-release version of newsreader.
Please tell me if it does weird things.

In article ,
says...
You're right, but did you realise I was talking about an 'add channels'
rather
than a software update, I just got my adds & my updates in a bit of a
mixup :-)

I've got all the TUTV channels, have had for months, so its not that which
caused it.

Anything worth watching on it? Not much from the channel line-up for your £8 a
month.
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/* http://DVDfever.co.uk (editor), http://LeilaniWeb.co.uk (editor),
/* 1022 DVDs, 301 games, 102 CDs, 92 cinema films, 33 videos, concerts & news
/* outfoxed, mondovino, ultimate kylie, cannonball run, chronicles of riddick
Fight back against "PRESS RED": http://dvdfever.co.uk/pressrel/pressred.shtml
DVDfever.co.uk on BBC News 24's Click Online! - http://tinyurl.com/2mqj4

In uk.tech.digital-tv Dom Robinson wrote:

: That's because it is. They can't have much of a market share, and I'm
: surprised they have any given that the encryption system was cracked even
: BEFORE ONdigital started broadcasting.

TopupTV are using SECA-2 (not SECA as used by OnDigital). SECA-2 is a LOT
more secure!