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Some cable and satellite companies are coming out with some Tivo-type
functionality in their set-top boxes, but that functionality pales in comparison to Tivo and is less cost effective. Only 1/3 of cable customers bother to subscribe to digital cable which they must do if they want some Tivo-type functionality. The cost/benefit ratio is much in favor of Tivo over getting some Tivo-like functions from a set-top box. The cable and satellite companies are also a bit late in their roll-out of this stuff. Whenever these articles appear, Tivo investors sell off their holdings for no reason. The average consumer will figure out that they'd rather have their own Tivo box and be more in control than with a set-top box. With a set-top box you never know if the cable or satellite company is going to raise the charges. The majority of Tivo owners buy the lifetime subscription and don't have to worry about monthly charges increasing. In my house we have both cable and satellite feeding into Tivo -- a single set-top box would limit our flexibility. So many people continue to come home from work, turn on the TV and find nothing on that they want to watch even though they have many stations available. If you're a digital cable subscriber (meaning you have a phone line into your cable box) you can use Video On Demand to order some movie or whatever to watch. People pay a price to do that because it's easier to do that than to program a VCR to tape desired shows and then try to find them on the tape when they get home. People are finally getting the word from Tivo users that programming is now super easy. When you get home from work you just look at your Tivo's "Now Playing" list and choose something you'd like to see. You begin watching *nothing* live because doing so means you can't skip through commercials. The people who say there's nothing worth watching on TV are those who are still "channel surfing" which quickly leads to total frustration. With Tivo, you don't look at what's on right now -- you look at what's on over the next two weeks and make sure you record anything that even might be interesting (something from the History Channel, some shows from the Food Network a few sitcoms and some late night shows). Then take a look at the late night show and choose, for example, to only watch Jay Leno's opening jokes and one guest interview -- you just skip past all the un-interesting stuff and watch about 15 minutes of interesting stuff, then hit "delete". Now that's efficiency! |
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