sky adverts

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

"Andy Burns" wrote in message
news
Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

Clever.

Normal advertisers will not be impressed however!


http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

On Wednesday, 15 January 2014 21:22:14 UTC, Andy Burns wrote:

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV


Will you be able to skip through them?

wrote:

On Wednesday, 15 January 2014 21:22:14 UTC, Andy Burns wrote:

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

Will you be able to skip through them?

Dunno, but it does say "live TV". Depends if it's still classed as live
after you've paused it for a while and are using chase play ...

Why?

Brian

--
From the Sofa of Brian Gaff Reply address is active
"Andy Burns" wrote in message
news
Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

Brian Gaff wrote:

Why?

"Households can be selected based on factors like age, location and
life-stage, derived from a combination of Sky’s own customer data and
information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV
can now be used to greater effect by existing advertisers, whilst
becoming accessible for the first time to niche brands, small and
medium-sized businesses and location-specific advertisers."

So expect to get TV adverts from the curry house round the corner, or
for a stairlift the moment you hit 70.

"Andy Burns" wrote in message
...
Brian Gaff wrote:

Why?

"Households can be selected based on factors like age, location and
life-stage, derived from a combination of Sky’s own customer data and
information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV can
now be used to greater effect by existing advertisers, whilst becoming
accessible for the first time to niche brands, small and medium-sized
businesses and location-specific advertisers."

So expect to get TV adverts from the curry house round the corner, or for
a stairlift the moment you hit 70.

Great, so now I get bombarded with adverts that may be slightly more
relevant to me than before. Big deal. They are STILL adverts, though, and as
such they are not wanted. I bin all adverts at source - I record everything
and edit out the adverts before watching. A couple of minutes' effort
up-front in VideoRedo means I get to watch programmes uninterrupted by spam.

On Wed, 15 Jan 2014 21:22:14 +0000, Andy Burns
wrote:

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV


Another reason to avoid Sky

Steve

--
Neural Planner Software http://www.npsnn.com
EasyNN-plus neural network software http://www.easynn.com
SwingNN prediction software http://www.swingnn.com

R. Mark Clayton wrote:
"Andy Burns" wrote in message
news
Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

Clever.

Normal advertisers will not be impressed however!

They seem to suggest one waay to use them is e.g. a car manufacturer
runs a "normal" advert which all viewers see, except they overlay it
with a smart advert for a sports car to mid-life crisis men, or a 4x4
SUV to families or a little "eco" car to single young people ...

Sounds like Google.
I have ad blockers on my internet browsers as the idiots cannot tell the
difference between bilind people and window blinds

Brian

--
From the Sofa of Brian Gaff Reply address is active
"Andy Burns" wrote in message
...
Brian Gaff wrote:

Why?

"Households can be selected based on factors like age, location and
life-stage, derived from a combination of Sky’s own customer data and
information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV can
now be used to greater effect by existing advertisers, whilst becoming
accessible for the first time to niche brands, small and medium-sized
businesses and location-specific advertisers."

So expect to get TV adverts from the curry house round the corner, or for
a stairlift the moment you hit 70.