NHK World HD

On 12/04/2011 11:27, Peter Duncanson wrote:

Ch4 may not know what to do. They have 6 regional versions of C4. The
one that appears in the Freesat EPG depends on the postcode the box is
given. Advertising time is sold by region[1].

There is only one C4 HD channel. If viewers choose to watch C4 HD
instead of C4 SD then the number of viewers of regional advertising will
drop and Ch4 will lose money. There might be arguments inside the
company about whether or not to enable Red Button swtiching from C4 SD
to C4 HD.

But they've been of Sky's platform, with the same single national
version of C4 HD for over two years, and on DTT in some parts of the UK
for 15 months, so I don't think that can be an issue ?

--
Mark
Please replace invalid and invalid with gmx and net to reply.

www.paras.org.uk

On Tue, 12 Apr 2011 12:58:42 +0100, Mark Carver
wrote:

On 12/04/2011 11:27, Peter Duncanson wrote:

Ch4 may not know what to do. They have 6 regional versions of C4. The
one that appears in the Freesat EPG depends on the postcode the box is
given. Advertising time is sold by region[1].

There is only one C4 HD channel. If viewers choose to watch C4 HD
instead of C4 SD then the number of viewers of regional advertising will
drop and Ch4 will lose money. There might be arguments inside the
company about whether or not to enable Red Button swtiching from C4 SD
to C4 HD.

But they've been of Sky's platform, with the same single national
version of C4 HD for over two years, and on DTT in some parts of the UK
for 15 months, so I don't think that can be an issue ?

It could still be an issue because more viewers will be enticed away
from the regional channels resulting in a loss of revenue from regional
advertisers.

Assuming it is the London region version of Channel 4 that is being
broadcast on HD, should London advertisers pay only the regional rates
when their ads are being broadcast nationwide? Should local advertisers
in other regions be able to pay for ads on C4 HD at only their normal
regional rates even though they will be broadcast nationwide?

There is a potential mess.

Channel 4 needs 6 HD channels to be able to maintain their existing
regional structure of advertising and revenue.

--
Peter Duncanson
(in uk.tech.digital-tv)

On 12/04/2011 13:43, Peter Duncanson wrote:

But they've been of Sky's platform, with the same single national
version of C4 HD for over two years, and on DTT in some parts of the UK
for 15 months, so I don't think that can be an issue ?

It could still be an issue because more viewers will be enticed away
from the regional channels resulting in a loss of revenue from regional
advertisers.

Yes, they could, but the number of Freesat HD viewers, is much lower
than those on the Sky platform, so why would this be the prompt to worry
about the loss of regional ads for HD ? ITV seem equally unconcerned,
though there is now a closer match of regionality on Sky than Freesat
for them. Of course on Sky's EPG C4 HD is well down the list, Ch 140 ?
The regional SD versions are at 104 (at least in Eng/Scot/NI), Sky did
offer all HD broadcasters to swap their HD EPG positions with SD for HD
boxes. The Beeb, ITV, C4, and C5 all declined.

Assuming it is the London region version of Channel 4 that is being
broadcast on HD, should London advertisers pay only the regional rates
when their ads are being broadcast nationwide? Should local advertisers
in other regions be able to pay for ads on C4 HD at only their normal
regional rates even though they will be broadcast nationwide?

There is a potential mess.

I agree, but I don't think HD viewer penetration is making that issue (yet!)


--
Mark
Please replace invalid and invalid with gmx and net to reply.

www.paras.org.uk

pqtek wrote:
Adrian wrote:
Does anyone here know whether NHK World HD is DVB-S or DVB-S2?

According to KingOfSat, the former..
http://en.kingofsat.net/find.php?que...+hd&Submit=Zap

Since it shares a MUX with Movies4men and some other SD channels, it's
most likely to be DVB-S...

On Tue, 12 Apr 2011 14:01:39 +0100, Mark Carver
wrote:

On 12/04/2011 13:43, Peter Duncanson wrote:

But they've been of Sky's platform, with the same single national
version of C4 HD for over two years, and on DTT in some parts of the UK
for 15 months, so I don't think that can be an issue ?

It could still be an issue because more viewers will be enticed away
from the regional channels resulting in a loss of revenue from regional
advertisers.

Yes, they could, but the number of Freesat HD viewers, is much lower
than those on the Sky platform, so why would this be the prompt to worry
about the loss of regional ads for HD ? ITV seem equally unconcerned,
though there is now a closer match of regionality on Sky than Freesat
for them. Of course on Sky's EPG C4 HD is well down the list, Ch 140 ?
The regional SD versions are at 104 (at least in Eng/Scot/NI), Sky did
offer all HD broadcasters to swap their HD EPG positions with SD for HD
boxes. The Beeb, ITV, C4, and C5 all declined.

Assuming it is the London region version of Channel 4 that is being
broadcast on HD, should London advertisers pay only the regional rates
when their ads are being broadcast nationwide? Should local advertisers
in other regions be able to pay for ads on C4 HD at only their normal
regional rates even though they will be broadcast nationwide?

There is a potential mess.

I agree, but I don't think HD viewer penetration is making that issue (yet!)

It might be. Although the numbers may be small at the moment, C4 HD on
Freesat is "mainstream" in a way that C4 HD on Sky is not.

It is possible that businesses in the smaller (i.e. less populated
regions) may have enquired about advertising on C4 HD. If they have been
quoted the full national rate they could, in many cases, legitimately
say that they operate regionally not nationally and that the fact the
viewers in other regions may see the adverts is of zero benefit to them
and that they shouldn't have to pay for the adverts being seen by
irrelevant viewers.

--
Peter Duncanson
(in uk.tech.digital-tv)

On Tue, 12 Apr 2011 13:43:01 +0100, Peter Duncanson wrote:

Assuming it is the London region version of Channel 4 that is being
broadcast on HD, should London advertisers pay only the regional rates
when their ads are being broadcast nationwide? Should local advertisers
in other regions be able to pay for ads on C4 HD at only their normal
regional rates even though they will be broadcast nationwide?

There is a simple solution to this. Do not put any advertisements on
the C4 HD station, unless of course they are HD advertisements and the
agency has paid the national rate.

If viewers want to watch advertisements in between the programs,
as of course they do, then they will rapidly be pushing buttons 104
on their remote so that they do not miss them.

pqtek wrote:
pqtek wrote:
NHK World HD testing now from Eurobird1. Video only at the moment,
no audio.

Channel ID: 53147
Frequency: 11223.67
Pol: V
SR: 27500
FEC: 2/3

Audio on this channel is now working. :-)

Audio sync (delay) issue appears now to have been sorted too. :-)

pqtek wrote:

NHK World HD testing now from Eurobird1.
Channel ID: 53147

A Freesat launch date has been announced too, it's to be the 1st of May

Thanks, having just added DVB-S tuners to my mythTV setup, I'd say that
NHK World HD is far more obviously high-def compared to the four UK HD
offerings on freesat, I know some of the UK channels output is upscaled,
and it's not always easy to tell when that's the case and when it really
is HD.

On Tuesday, April 19th, 2011 at 19:12:41h +0100, Andy Burns wrote:

Thanks, having just added DVB-S tuners to my mythTV setup, I'd say that
NHK World HD is far more obviously high-def compared to the four UK HD
offerings on freesat

It is not inconceivable that at some point in the future, NHK World HD
will be a downscaled version of NHK World Ultra HD

pqtek wrote:
pqtek wrote:
NHK World HD testing now from Eurobird1. Video only at the moment,
no audio.

Channel ID: 53147
Frequency: 11223.67
Pol: V
SR: 27500
FEC: 2/3

Audio on this channel is now working. :-)

Audio sync issue now finally sorted too, thanks to the Globecast/Sky peeps
at Brookmans Park.