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#51
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In article ,
Brian Gaff wrote: Incidentally, why has Fiver become five star? New owner. Why has Sky 3become pick? It must be tricky for Sky. On the one hand they want the advertising revenue from Freeview channels; on the other hand they want people to switch to Sky. They need to attract viewers but at the same time have them think they're missing something by using Freeview. They are running poster advertisements here which misleadingly suggest that people need to look at the Sky website to find out about the digital switchover which is happening this summer. Do these people really think a change of name is going to affect their viewing figures? It quite likely does, though I suspect it's more about brand differentiation. As I said above - they don't want people to think they can get Sky on Freeview. -- Richard |
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#52
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"Richard Tobin" wrote in message
... In article , Brian Gaff wrote: Incidentally, why has Fiver become five star? New owner. Why has Sky 3become pick? It must be tricky for Sky. On the one hand they want the advertising revenue from Freeview channels; on the other hand they want people to switch to Sky. They need to attract viewers but at the same time have them think they're missing something by using Freeview. They are running poster advertisements here which misleadingly suggest that people need to look at the Sky website to find out about the digital switchover which is happening this summer. Do these people really think a change of name is going to affect their viewing figures? It quite likely does, though I suspect it's more about brand differentiation. As I said above - they don't want people to think they can get Sky on Freeview. You can still get Sky News on Freeview. If Pick TV is supposed to be a taster for Sky programmes, surely it should have Sky in its name, like Sky Extra. -- Max Demian |
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#53
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"Max Demian" wrote in message ... "Richard Tobin" wrote in message ... In article , Brian Gaff wrote: Incidentally, why has Fiver become five star? New owner. Why has Sky 3become pick? It must be tricky for Sky. On the one hand they want the advertising revenue from Freeview channels; on the other hand they want people to switch to Sky. They need to attract viewers but at the same time have them think they're missing something by using Freeview. They are running poster advertisements here which misleadingly suggest that people need to look at the Sky website to find out about the digital switchover which is happening this summer. Do these people really think a change of name is going to affect their viewing figures? It quite likely does, though I suspect it's more about brand differentiation. As I said above - they don't want people to think they can get Sky on Freeview. You can still get Sky News on Freeview. If Pick TV is supposed to be a taster for Sky programmes, surely it should have Sky in its name, like Sky Extra. -- Max Demian I won't subscribe to Sky whilst the channels come with a. DOG **** b. Adverts. This has been my position since 2000 and will remain so! Sky's statement "believe in better", is a bit like a religious statement: It works on some people, but I am like a "doubting Thomas" who must see with my own eyes. What I see is commercial filled channels, stuffed with adverts and DOG ****. That's not better, it's worse. |
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#54
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Brian Gaff wrote:
Why has Sky 3become pick? No-one nose. Bill (for Brian: that was n-o-s-e not k-n-o-w-s) |
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#55
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Johny B Good wrote:
On Tue, 02 Nov 2010 10:43:37 -0000, Ian wrote: In message , " writes [snip] The BBC channels could be easily distinguishable by being the only channels without DOGS. Bingo! That's exactly right! The best part of using the DOGless strategy is that all the commercial competition now has no choice but to carry on using DOGs thus making a DOGless BBC broadcast stand out with brilliant clarity to the viewers who will swiftly come to know that a DOGless broadcast is a BBC broadcast. The lack of such irritating DOG crap on the screen becomes a 'trademark' indicator of quality in itself when all other broadcasters have no choice but to continue polluting their "program content" with DOG crap for fear of upsetting their customers[1] who won't be best pleased with the reduced level of "product"[2] being delivered to them. [1] The advertising agencies [2] The viewing audience (Never lose sight of the fact that whenever you watch a program delivered via a commercial broadcaster, you are the 'product'). Yes. I already tend to consider channels with DOGs as low budget/low quality channels. The BBC should dare to be different. -- Mark |
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#56
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On Wed, 16 Mar 2011 05:54:12 -0000, "Brian Gaff"
wrote: Do these people really think a change of name is going to affect their viewing figures? Yes. What's even sadder is they may be right. |
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#57
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On Wed, 16 Mar 2011 12:08:01 -0000, "MarkU"
wrote: Yes. I already tend to consider channels with DOGs as low budget/low quality channels. The BBC should dare to be different. BBC3 and BBC4 have DOGs. The rot has set in! Steve -- Neural network applications, help and support. Neural Planner Software. www.npsl1.com EasyNN-plus. Neural Networks plus. www.easynn.com SwingNN. Forecast with Neural Networks. www.swingnn.com JustNN. Just Neural Networks. www.justnn.com |
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#58
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On Wed, 16 Mar 2011 05:54:12 -0000, "Brian Gaff"
wrote: Sorry, still don't get this dog stuff. Anyone not capable of knowing what channel they are on might not be the best of people to attempt to advertise too due to their poor memory! Of course they could be blind like me, but then a dog is of no help there either! Incidentally, why has Fiver become five star? Why has Sky 3become pick? Do these people really think a change of name is going to affect their viewing figures? A change of name might indeed affect viewing figures. The UKTV company changed the names of its channels to things like Home, Blighty, Dave, Watch, Gold, Yesterday, etc. This seems to have been successful. -- Peter Duncanson (in uk.tech.digital-tv) |
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#59
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On Wed, 16 Mar 2011 13:54:16 +0000, Peter Duncanson
wrote: The UKTV company changed the names of its channels to things like Home, Blighty, Dave, Watch, Gold, Yesterday, etc. This seems to have been successful. I don't think it has been successful as I have never watched any of the named channels. Perhaps I'm not a typical viewer. Steve -- Neural network applications, help and support. Neural Planner Software. www.npsl1.com EasyNN-plus. Neural Networks plus. www.easynn.com SwingNN. Forecast with Neural Networks. www.swingnn.com JustNN. Just Neural Networks. www.justnn.com |
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#60
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On Wed, 16 Mar 2011 14:01:30 +0000, Stephen Wolstenholme
wrote: On Wed, 16 Mar 2011 13:54:16 +0000, Peter Duncanson wrote: The UKTV company changed the names of its channels to things like Home, Blighty, Dave, Watch, Gold, Yesterday, etc. This seems to have been successful. I don't think it has been successful as I have never watched any of the named channels. Perhaps I'm not a typical viewer. I watch the two available on Freeview: Dave and Yesterday which used to be UKTV G2 and UKTV History respectively. Dave is mainly repeats of things like QI, Mock the Week, Top Gear, etc. -- Peter Duncanson (in uk.tech.digital-tv) |
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