Product placement coming to a TV near you.

Http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

We can look forward to programmes made with no other purpose.
--
Ian

Ian wrote:

Http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

We can look forward to programmes made with no other purpose.

Yep, well done Ofcom (and predecessors the ITC). Firstly you allow and licence
dozens of extra channels (in the name of so called 'choice'), knowing full
well that the available advertising revenue cake wouldn't and couldn't get any
larger.
So ITV and C4's revenue has dropped steadily over the last 10-15 years. You
then allow those two once excellent broadcasters to slowly shed themselves of
their quality programming obligations, allow them to stuff more ad breaks into
their programmes, (after all with their reduced revenues, what other choice
did you have ?) and now in what will probably be their final gasp for breath,
you're allowing them to turn their programmes into commercials.

Still, with your bandwidth robbing on DTT, we'll only be watching them in
'Legovision' anyway, so it's all rather academic.

--
Mark
Please replace invalid and invalid with gmx and net to reply.

www.paras.org.uk

Hardly a new idea, back when itv first launched, a guy called Jimmy handley
had a show which was c crass between shopping channel, soap and was full of
product placement, indeed it was the shows like this that got product
placement banned in the first place.

Its only happening because of the recorder which over the years has rendered
adverts pointless.

I just hope some decent guidlines are followed. On the end of US shows you
often see the list of sponsors, and surely this will have to bedone here
too, so watch out for super long credits probably taking over the last half
of the show.

Also, why not go back to 4/3 format and fill the bit at the edge with
adverts, which will be a whole lot harder to get rid of.

Brian

--
Brian Gaff....Note, this account does not accept Bcc: email.
graphics are great, but the blind can't hear them
Email:
__________________________________________________ __________________________________________________ __________


"Ian" wrote in message
...

Http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

We can look forward to programmes made with no other purpose.
--
Ian

On Sun, 13 Sep 2009 02:01:10 +0100, Ian
wrote:


Http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

We can look forward to programmes made with no other purpose.

That will be more programs to avoid,

Steve

In message , Brian Gaff
writes

Also, why not go back to 4/3 format and fill the bit at the edge with
adverts, which will be a whole lot harder to get rid of.

You mean, like off-screen DOGs?
--
Ian

Brian Gaff wrote:
Hardly a new idea, back when itv first launched, a guy called Jimmy handley
had a show which was c crass between shopping channel, soap and was full of
product placement, indeed it was the shows like this that got product
placement banned in the first place.

Jim's Inn

http://www.whirligig-tv.co.uk/tv/adu...er/jimsinn.htm


--
Mark
Please replace invalid and invalid with gmx and net to reply.

www.paras.org.uk

In article ,
Ian wrote:
Http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

We can look forward to programmes made with no other purpose.

It's been commonplace in the US for many a year, and doesn't seem to have
happened on those progs we get here. Or at least not obviously so. Like
changing the royal Royce for a Kia...

--
*How come you never hear about gruntled employees? *

Dave Plowman London SW
To e-mail, change noise into sound.

"Mark Carver" wrote in message
...
Yep, well done Ofcom (and predecessors the ITC). Firstly you allow and
licence dozens of extra channels (in the name of so called 'choice'),
knowing full well that the available advertising revenue cake wouldn't and
couldn't get any larger.
So ITV and C4's revenue has dropped steadily over the last 10-15 years.
You then allow those two once excellent broadcasters to slowly shed
themselves of their quality programming obligations, allow them to stuff
more ad breaks into their programmes, (after all with their reduced
revenues, what other choice did you have ?) and now in what will probably
be their final gasp for breath, you're allowing them to turn their
programmes into commercials.

You have expressed my feelings perfectly.

Bill

In message , Ian
writes

Http://news.bbc.co.uk/1/hi/entertainment/8252901.stm
Extract from that URL:
"The spokesman added that ITV had led the campaign for product placement
in the UK, and said it could be an important new revenue stream, as it
already is in Europe".

No doubt will be as successful as sponsorship of programmes was.

A TV advertising executive was once asked why they did not reduce the
advertising time they used for sales (and so make advertising more
attractive and valuable and elusive) and he replied that it did not work
like that.
--
PK
pauldotkellyatmcbdotnet

--
Graham.

%Profound_observation%
"Mark Carver" wrote in message
...
Brian Gaff wrote:
Hardly a new idea, back when itv first launched, a guy called Jimmy
handley had a show which was c crass between shopping channel, soap and
was full of product placement, indeed it was the shows like this that
got product placement banned in the first place.

Jim's Inn

http://www.whirligig-tv.co.uk/tv/adu...er/jimsinn.htm

Roma Cresswell recalls: cut "Towards the end of our stint, we began to be
recorded -
in colour, and networked, too. Sadly there are no recordings of Jim's Inn
left at all."

The show ended in 1963, surley she is mistaken about colour?