Freeview+ gets massive marketing push

Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

http://www.guardian.co.uk/media/2008...ing-television

Uh huh. This is timed just as PVRs are appearing with the "Freeview
Replay" logo. Well done Freeview.

What will be their next great idea? Promote "Freeview HD" on TV and mark
the boxes "Freeview2"?

--
Dave Farrance

"Dave Farrance" wrote in message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

What is the difference between Freeview+ and Freeview replay? It was about
this time last year that I purchased one of the new replay boxes....

On Thu, 06 Nov 2008 20:46:25 +0000, Dave Farrance wrote:
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

It is very important that they clear the stock of obsolete Freeview PVRs
before the new DVB-t2 devices become available.

After all why get a family to buy ONE new box, when it is practical
to get them to buy TWO new boxes in succession?

On Thu, 06 Nov 2008 20:46:25 +0000, Dave Farrance wrote:
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

It is very important that they clear the stock of obsolete Freeview PVRs
before the new DVB-t2 devices become available.

After all why get a family to buy ONE new box, when it is practical
to get them to buy TWO new boxes in succession?

"J G Miller" wrote in message ...
On Thu, 06 Nov 2008 20:46:25 +0000, Dave Farrance wrote:
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

It is very important that they clear the stock of obsolete Freeview PVRs
before the new DVB-t2 devices become available.

After all why get a family to buy ONE new box, when it is practical
to get them to buy TWO new boxes in succession?

I doubt we'll see DVB-T/T2 PVR boxes out before 2010.

"GTS" wrote:

What is the difference between Freeview+ and Freeview replay? It was about
this time last year that I purchased one of the new replay boxes....

It's just "Freeview Replay" renamed because they realised that the public
associated "plus" with PVR functionality. If somebody who posts to this
group didn't know that, then how likely is it that Joe Public will?

A shop will unpack the first box of a given model that they receive and
put it on display, and they'll leave it there as long as that model
remains available. So, for example, the sparkly new Humax PVR9300T is
going to sit on display with the "Freeview Replay" logo for the next
couple of years, even though I presume that the 9300s coming off the
production line *now* have been re-marked as "Freeview+".

--
Dave Farrance

"GTS" wrote in message
...

"Dave Farrance" wrote in message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

What is the difference between Freeview+ and Freeview replay? It was about
this time last year that I purchased one of the new replay boxes....



There is no difference whatsoever, just a change of name. I do
merchandising work on behalf of Freeview and I have been visiting stores and
simply putting Freeview + stickers over the old Freeview Replay ones. Then
putting out POS and leaflets for customers.

"Dave Farrance" wrote in message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

http://www.guardian.co.uk/media/2008...ing-television

Uh huh. This is timed just as PVRs are appearing with the "Freeview
Replay" logo. Well done Freeview.

What will be their next great idea? Promote "Freeview HD" on TV and mark
the boxes "Freeview2"?
--
Dave Farrance

What an absolute ****e waste of money on that nondescript advert, surely a
straightforward 'demonstration' of what a Freeview PVR actually is and how
simple it is to use in comparison to a VCR would be money much better spent?

No! No! No! That would be far too simple and sensible!

You have totally failed to grasp that the average watcher of TV
Adverts is expected to have -ve IQ and an attention span less than 5
secs! Stay in after class and write out 1000 times:

"I must not assume that normal people are as intelligent as myself!"

:-)

On Fri, 7 Nov 2008 10:13:39 -0000, "Ivan"
wrote:

What an absolute ****e waste of money on that nondescript advert, surely a
straightforward 'demonstration' of what a Freeview PVR actually is and how
simple it is to use in comparison to a VCR would be money much better spent?

"Tel" wrote in message
...

"GTS" wrote in message
...

"Dave Farrance" wrote in
message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

What is the difference between Freeview+ and Freeview replay? It was
about
this time last year that I purchased one of the new replay boxes....

There is no difference whatsoever, just a change of name. I do
merchandising work on behalf of Freeview and I have been visiting stores
and
simply putting Freeview + stickers over the old Freeview Replay ones.
Then
putting out POS and leaflets for customers.

I thought the old name was "Freeview Playback".

--
Max Demian