Freeview Playback rebranded Freeview Plus

Missed this a week or two ago. Not that it means much!

http://www.marketingweek.co.uk/cgi-b...=254&h=260&f=3


Freeview is rebranding its Freeview Playback digital TV recorders as
Freeview Plus in a bid to capilatise on the success of its rival Sky
Plus. The Freeview Plus name will be rolled out across retail and
packaging over the next few months.

The move is part of an increased marketing effort to drive awareness
and sales of Freeview’s digital TV equipment. Marketing communications
director Rob Farmer says: “We are now upping our efforts and since
‘Plus’ has entered the vernacular in recent years, we think it makes
sense to reposition ourselves to take advantage of that.”

Sales of the recording boxes have been sluggish since launching in
April 2007, with around 330,000 sold. However, the basic Freeview box
is in more than 15 million homes and in March the company recorded
“all-time high” sales for 2007 with 9.7 million branded products sold.
More than a third of Sky's 8.8 million subscribers have a Sky Plus
box.

Freeview is owned by DTV Services, a joint venture between the BBC,
ITV, Channel 4, BSkyB and National Grid Wireless. It offers free-to-
air digital television, unlike the subscription services of Sky and
Virgin Media, the cable operator whose own digital recorder is branded
Virgin Plus. It also faces competition from Freesat, the subscription-
free satellite service from the BBC and ITV.

Uptake of digital TV recorders is growing 76% year on year, according
to figures from GfK, which Freeview hopes to accelerate further with
the rebrand and marketing campaign. Analogue video recorders will be
defunct following the switchover to digital, which is being rolled out
regionally up to 2012.

Ed wrote:

Freeview is rebranding its Freeview Playback digital TV recorders as
Freeview Plus in a bid to capilatise on the success of its rival Sky
Plus.

This is a punch at Sky nicking the word FreeSat for the 'FreeSat From
Sky' malady.

--
Adrian C

Ed wrote:
Missed this a week or two ago. Not that it means much!

http://www.marketingweek.co.uk/cgi-b...=254&h=260&f=3


Freeview is rebranding its Freeview Playback digital TV recorders as
Freeview Plus in a bid to capilatise on the success of its rival Sky
Plus. The Freeview Plus name will be rolled out across retail and
packaging over the next few months.

The move is part of an increased marketing effort to drive awareness
and sales of Freeview’s digital TV equipment. Marketing communications
director Rob Farmer says: “We are now upping our efforts and since
‘Plus’ has entered the vernacular in recent years, we think it makes
sense to reposition ourselves to take advantage of that.”

Sales of the recording boxes have been sluggish since launching in
April 2007, with around 330,000 sold. However, the basic Freeview box
is in more than 15 million homes and in March the company recorded
“all-time high” sales for 2007 with 9.7 million branded products sold.
More than a third of Sky's 8.8 million subscribers have a Sky Plus
box.

Freeview is owned by DTV Services, a joint venture between the BBC,
ITV, Channel 4, BSkyB and National Grid Wireless. It offers free-to-
air digital television, unlike the subscription services of Sky and
Virgin Media, the cable operator whose own digital recorder is branded
Virgin Plus. It also faces competition from Freesat, the subscription-
free satellite service from the BBC and ITV.

Uptake of digital TV recorders is growing 76% year on year, according
to figures from GfK, which Freeview hopes to accelerate further with
the rebrand and marketing campaign. Analogue video recorders will be
defunct following the switchover to digital, which is being rolled out
regionally up to 2012.

Quick question, if you're able to assist:

If a PVR is branded "Freeview Playback" (or "Freeview Plus"), does that
mean that it will have the facilities for:

(a) series link / season pass?

(b) some sort of broadcast signal control of how long the recording
lasts (as opposed to strict point-to-point timing control according only
to the EPG)?

I ask because I'd like to replace my Dgifusion PVR which doesn't do
series link and which has a habit of missing the beginning of programmes
which start earlier than billed (something thst the Sky+ doesn't do).

I still feel there would be a market for a cheap freeview double tuner and a
vhs video machine in a box.

If its cheap enough it would be good enough for the usual run of time
shifted or record to keep for a bit and lend to the friend sort of thing.

DVD is OK, bbut all that finalising and fiddling about.

Brian

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Note:- In order to reduce spam, any email without 'Brian Gaff'
in the display name may be lost.
Blind user, so no pictures please!
"Ed" wrote in message
...
Missed this a week or two ago. Not that it means much!

http://www.marketingweek.co.uk/cgi-b...=254&h=260&f=3


Freeview is rebranding its Freeview Playback digital TV recorders as
Freeview Plus in a bid to capilatise on the success of its rival Sky
Plus. The Freeview Plus name will be rolled out across retail and
packaging over the next few months.

The move is part of an increased marketing effort to drive awareness
and sales of Freeview’s digital TV equipment. Marketing communications
director Rob Farmer says: “We are now upping our efforts and since
‘Plus’ has entered the vernacular in recent years, we think it makes
sense to reposition ourselves to take advantage of that.”

Sales of the recording boxes have been sluggish since launching in
April 2007, with around 330,000 sold. However, the basic Freeview box
is in more than 15 million homes and in March the company recorded
“all-time high” sales for 2007 with 9.7 million branded products sold.
More than a third of Sky's 8.8 million subscribers have a Sky Plus
box.

Freeview is owned by DTV Services, a joint venture between the BBC,
ITV, Channel 4, BSkyB and National Grid Wireless. It offers free-to-
air digital television, unlike the subscription services of Sky and
Virgin Media, the cable operator whose own digital recorder is branded
Virgin Plus. It also faces competition from Freesat, the subscription-
free satellite service from the BBC and ITV.

Uptake of digital TV recorders is growing 76% year on year, according
to figures from GfK, which Freeview hopes to accelerate further with
the rebrand and marketing campaign. Analogue video recorders will be
defunct following the switchover to digital, which is being rolled out
regionally up to 2012.

On 22 Jul, 17:32, JNugent wrote:
Ed wrote:
Missed this a week or two ago. Not that it means much!

http://www.marketingweek.co.uk/cgi-b...=254&h=260&f=3

Freeview is rebranding its Freeview Playback digital TV recorders as
Freeview Plus in a bid to capilatise on the success of its rival Sky
Plus. The Freeview Plus name will be rolled out across retail and
packaging over the next few months.

The move is part of an increased marketing effort to drive awareness
and sales of Freeview’s digital TV equipment. Marketing communications
director Rob Farmer says: “We are now upping our efforts and since
‘Plus’ has entered the vernacular in recent years, we think it makes
sense to reposition ourselves to take advantage of that.”

Sales of the recording boxes have been sluggish since launching in
April 2007, with around 330,000 sold. However, the basic Freeview box
is in more than 15 million homes and in March the company recorded
“all-time high” sales for 2007 with 9.7 million branded products sold.
More than a third of Sky's 8.8 million subscribers have a Sky Plus
box.

Freeview is owned by DTV Services, a joint venture between the BBC,
ITV, Channel 4, BSkyB and National Grid Wireless. It offers free-to-
air digital television, unlike the subscription services of Sky and
Virgin Media, the cable operator whose own digital recorder is branded
Virgin Plus. It also faces competition from Freesat, the subscription-
free satellite service from the BBC and ITV.

Uptake of digital TV recorders is growing 76% year on year, according
to figures from GfK, which Freeview hopes to accelerate further with
the rebrand and marketing campaign. Analogue video recorders will be
defunct following the switchover to digital, which is being rolled out
regionally up to 2012.

Quick question, if you're able to assist:

If a PVR is branded "Freeview Playback" (or "Freeview Plus"), does that
mean that it will have the facilities for:

(a) series link / season pass?

(b) some sort of broadcast signal control of how long the recording
lasts (as opposed to strict point-to-point timing control according only
to the EPG)?

I ask because I'd like to replace my Dgifusion PVR which doesn't do
series link and which has a habit of missing the beginning of programmes
which start earlier than billed (something thst the Sky+ doesn't do).- Hide quoted text -

- Show quoted text -

The latest versions of the digifusion PVRs have series link, but it is
apparently very buggy. The people on the AV Forums are very helpful on
this subject...

http://www.avforums.com/forums/forumdisplay.php?f=47

In article 184bfc48-a290-4558-8252-
, Ed wrote:
Freeview is rebranding its Freeview Playback digital TV recorders as
Freeview Plus in a bid to capilatise on the success of its rival Sky
Plus.

It was only a matter of time wasn't it? Try describing to a non-techno
what a digital television receiver with a hard drive does and they're
baffled, but then tell them it's "like Sky Plus, but for Freeview" and
understanding immediately dawns.

Rod.
--
Virtual Access V6.3 free usenet/email software from
http://sourceforge.net/projects/virtual-access/

You only need to finalise if you want to play the disc in another machine,
or you could use DVD-RAM, they don't need finalising.

Brian Gaff wrote:
I still feel there would be a market for a cheap freeview double
tuner and a vhs video machine in a box.

If its cheap enough it would be good enough for the usual run of time
shifted or record to keep for a bit and lend to the friend sort of
thing.
DVD is OK, bbut all that finalising and fiddling about.

Brian


--
^..^ This is Kitty. Copy and paste Kitty into your signature to help
her wipe out Bunny's world domination.

In article en.co.uk,
says...
In article 184bfc48-a290-4558-8252-
, Ed wrote:
Freeview is rebranding its Freeview Playback digital TV recorders as
Freeview Plus in a bid to capilatise on the success of its rival Sky
Plus.

It was only a matter of time wasn't it? Try describing to a non-techno
what a digital television receiver with a hard drive does and they're
baffled, but then tell them it's "like Sky Plus, but for Freeview" and
understanding immediately dawns.

I describe TiVo to some people as "Like Sky+, but it works properly and
doesn't crash and require a full reformat whenever it feels like it"
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/* http://DVDfever.co.uk (editor)
/* 1185 DVDs, 376 games, 451 CDs, 114 cinema films, 56 concerts, music & news
/* gta 4, waz, sweeney todd, city of heroee, heavenly creatures, blade trinity
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://uk.youtube.com/user/DieHardDom

In article 184bfc48-a290-4558-8252-
,
says...
Missed this a week or two ago. Not that it means much!

http://www.marketingweek.co.uk/cgi-b...=254&h=260&f=3


Freeview is rebranding its Freeview Playback digital TV recorders as
Freeview Plus in a bid to capilatise on the success of its rival Sky
Plus. The Freeview Plus name will be rolled out across retail and
packaging over the next few months.

I can see TiVo thinking of a rebrand
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/* http://DVDfever.co.uk (editor)
/* 1185 DVDs, 376 games, 451 CDs, 114 cinema films, 56 concerts, music & news
/* gta 4, waz, sweeney todd, city of heroee, heavenly creatures, blade trinity
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://uk.youtube.com/user/DieHardDom

On Tue, 22 Jul 2008 17:31:02 GMT, "Brian Gaff"
wrote:

I still feel there would be a market for a cheap freeview double tuner and a
vhs video machine in a box.

There was a VHS video with a Freeview single tuner built in - it was
made by Daewoo. And, in fact, I believe it's one of the pieces of
equipment rendered unusable by recent "improvements" in the Freeview
specs.
--