SOT Advert Breaks...

Anyolne noticed that quite a few channels now don't indicate the end of the
ad break - especially with films. It just goes from the last advert straight
back into the film. I'm sure they used to play a little tune or something
between the ads and the restart of the film...
The cynic in me says its to encourage you watch the adverts 'cause if you're
in the kitchen making a cuppa, you won't know when the film has started
again, and you're likely to miss a minute or two...

--
Regards,
Chris.
(Remove Elvis's shoes to email me)

In article ,
ChrisM wrote:
Anyolne noticed that quite a few channels now don't indicate the end of
the ad break - especially with films. It just goes from the last advert
straight back into the film. I'm sure they used to play a little tune
or something between the ads and the restart of the film... The cynic
in me says its to encourage you watch the adverts 'cause if you're in
the kitchen making a cuppa, you won't know when the film has started
again, and you're likely to miss a minute or two...

What's happened is ITV have unified the actual times the ads happen - to
prevent channel hopping when they come on. Which means crashing in and out
of progs not made specifically for these times, as they're too mean to
re-edit them properly. It looks like amateur time at the zoo...

--
*Stable Relationships Are For Horses. *

Dave Plowman London SW
To e-mail, change noise into sound.

In article , ChrisM wrote:
Anyolne noticed that quite a few channels now don't indicate the end of the*
ad break - especially with films. It just goes from the last advert straight*
back into the film. I'm sure they used to play a little tune or something*
between the ads and the restart of the film...
The cynic in me says its to encourage you watch the adverts 'cause if you're*
in the kitchen making a cuppa, you won't know when the film has started*
again, and you're likely to miss a minute or two...

I assume it's to make it more difficult to find an edit point when spooling
through at high speed on your PVR. Without an easily recognisable sponsor's
caption I sometimes hit the reverse button a bit late so it takes a little
longer to spool back to the exact frame. But I persevere. It's worth it just to
watch the programme without interruptions.

Rod.

....snip...
I assume it's to make it more difficult to find an edit point when
spooling
through at high speed on your PVR. Without an easily recognisable
sponsor's
caption I sometimes hit the reverse button a bit late so it takes a little
longer to spool back to the exact frame. But I persevere. It's worth it
just to
watch the programme without interruptions.

Rod.


And you need 40 minutes to watch an "hour long" programme ;-).

Paul DS

"Dave Plowman (News)" wrote in message
...
What's happened is ITV have unified the actual times the ads happen ...
Does this explain why ITV announcers promote their next showing over the
dialogue / music at any point in the current programme? This often happens
for Morse and Poirrot.

Paul D.Smith wrote:
...snip...
I assume it's to make it more difficult to find an edit point when
spooling
through at high speed on your PVR. Without an easily recognisable
sponsor's
caption I sometimes hit the reverse button a bit late so it takes a little
longer to spool back to the exact frame. But I persevere. It's worth it
just to
watch the programme without interruptions.

Rod.


And you need 40 minutes to watch an "hour long" programme ;-).

Paul DS



... or in some cases, 15 minutes - provided you're happy with the 5 min
"recap" of the previous 3 parts ;-)

PeeGee
--
The reply address is a spam trap. All mail is reported as spam.
"Nothing should be able to load itself onto a computer without the
knowledge or consent of the computer user. Software should also be able
to be removed from a computer easily."
Peter Cullen, Microsoft Chief Privacy Strategist (Computing 18 Aug 05)

On Mon, 03 Dec 2007 11:22:08 +0000 (GMT), "Dave Plowman (News)"
wrote:

In article ,
ChrisM wrote:
Anyolne noticed that quite a few channels now don't indicate the end of
the ad break - especially with films. It just goes from the last advert
straight back into the film. I'm sure they used to play a little tune
or something between the ads and the restart of the film... The cynic
in me says its to encourage you watch the adverts 'cause if you're in
the kitchen making a cuppa, you won't know when the film has started
again, and you're likely to miss a minute or two...

What's happened is ITV have unified the actual times the ads happen - to
prevent channel hopping when they come on. Which means crashing in and out
of progs not made specifically for these times, as they're too mean to
re-edit them properly. It looks like amateur time at the zoo...

What do you mean 'unified the actual times'? Unified from what?
Surely the ads were always at the same time in each ITV Region if the
same programme was being shown? I can't imaging that STV would show
the ads during The Bill at a different time from Granada. In any
event very few people can watch more than one ITV Region anyway and
most of the time they are showing the same programmes.

Or are you saying the ads are shown at the same time on ITV, Channel
Four and five? Neither of these is part of ITV.

Or do you mean ITV1, ITV2, ITV3 and ITV4? Surely if this were to
happen the ITV1 timings would prevail as it has the bulk of the
audience? Why does that mean they cannot show an identifier at the
start and end of the ads?

In article ,
Scott wrote:

What do you mean 'unified the actual times'? Unified from what?
Surely the ads were always at the same time in each ITV Region if the
same programme was being shown? I can't imaging that STV would show
the ads during The Bill at a different time from Granada.

Why not, they weren't necessarily showing the same episode of some series.
This used to upset people holidaying in another part of the country - they
tuned in for their regular weekly 'fix' and it was a "repeat" - or a year
ahead.

--
From KT24 - in "Leafy Surrey"

Using a RISC OS computer running v5.11

On Mon, 03 Dec 2007 19:40:56 +0000 (GMT), charles
wrote:

In article ,
Scott wrote:

What do you mean 'unified the actual times'? Unified from what?
Surely the ads were always at the same time in each ITV Region if the
same programme was being shown? I can't imaging that STV would show
the ads during The Bill at a different time from Granada.

Why not, they weren't necessarily showing the same episode of some series.
This used to upset people holidaying in another part of the country - they
tuned in for their regular weekly 'fix' and it was a "repeat" - or a year
ahead.

Okay but in these days (of analogue TV) how many people had a choice
of ITV Region to watch and why would you channel hop if they wre
showing different episodes of the same series?

Roderick Stewart wrote:

In article , ChrisM wrote:
Anyolne noticed that quite a few channels now don't indicate the end of the
ad break - especially with films. It just goes from the last advert straight
back into the film. I'm sure they used to play a little tune or something
between the ads and the restart of the film...
The cynic in me says its to encourage you watch the adverts 'cause if you're
in the kitchen making a cuppa, you won't know when the film has started
again, and you're likely to miss a minute or two...

I assume it's to make it more difficult to find an edit point when spooling
through at high speed on your PVR. Without an easily recognisable sponsor's
caption I sometimes hit the reverse button a bit late so it takes a little
longer to spool back to the exact frame. But I persevere. It's worth it just to
watch the programme without interruptions.

Rod.

Yeah, i think you have it right. I normally look for that little
blackout section after the caption or prog title to edit cleanly and
it is getting harder to find.

--
Paul (We won't die of devotion)
-------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/