five DOG

Here's the reply I got from five regarding their DOG, I notice they no
longer claim to have research saying people _ like_ them, "we believe that
the majority of this audience are extremely visually literate and
comfortable with the use of DOGs."


Dear Correspondent



Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them, most
permanently and virtually every channel at some point has one during the
day. 85% of households in the UK are watching digital TV and we believe
that the majority of this audience are extremely visually literate and
comfortable with the use of DOGs.

The logo is translucent white and completely unobtrusive; it will appear on
screen at all programming times except for during commercial and promotional
breaks.

Your comments about the re-introduction of our logo have been noted in our
Viewer Enquiries Report, which is circulated throughout the company.

If there is anything further we can help you with, please do not hesitate to
contact us.

Thank you for your interest in Five.

Yours sincerely


Kevin

VIEWER ADVISOR

"Adrian A" wrote in message
news snip

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry
them, most permanently and virtually every channel at some point has
one during the day. 85% of households in the UK are watching
digital TV and we believe that the majority of this audience are
extremely visually literate and comfortable with the use of DOGs.

snip more clap-trap

I assume they consider their audience to thick [1] to use the
'information' button on their remote controls to launch there own
locally generated 'DOG' showing which channel they are watching should
they forget?! :~(

[1] or the TX chain to unstable

Adrian A wrote:


Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them, most
permanently and virtually every channel at some point has one during the
day.

The obvious response to that is "And if the other channels all jumped
off a cliff then would you do it too?" It's just about as useful an
answer as "Everyone else is doing it."

Stewart

we believe that the majority of this audience are extremely
visually literate and comfortable with the use of DOGs.


Is that implying that you are not 'visually literate' because you are not
comfortable with them?

WTF does VISUALLY LITERATE mean anyway??

--
Regards,
Chris.
(Remove Elvis's shoes to email me)

"Adrian A" wrote in message
news
Here's the reply I got from five regarding their DOG, I notice they no
longer claim to have research saying people _ like_ them, "we believe that
the majority of this audience are extremely visually literate and
comfortable with the use of DOGs."


Dear Correspondent



Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them,
most permanently and virtually every channel at some point has one during
the day. 85% of households in the UK are watching digital TV and we
believe that the majority of this audience are extremely visually literate
and comfortable with the use of DOGs.

The logo is translucent white and completely unobtrusive; it will appear
on screen at all programming times except for during commercial and
promotional breaks.
Its during the ad breaks that there IS a use for the DOG but not at any
other time
ted

Your comments about the re-introduction of our logo have been noted in our
Viewer Enquiries Report, which is circulated throughout the company.

If there is anything further we can help you with, please do not hesitate
to contact us.

Thank you for your interest in Five.

Yours sincerely


Kevin

VIEWER ADVISOR

On 19 Oct, 10:31, "Adrian A" wrote:
Here's the reply I got from five regarding their DOG, I notice they no
longer claim to have research saying people _ like_ them, "we believe that
the majority of this audience are extremely visually literate and
comfortable with the use of DOGs."

Dear Correspondent

Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them, most
permanently and virtually every channel at some point has one during the
day. 85% of households in the UK are watching digital TV and we believe
that the majority of this audience are extremely visually literate and
comfortable with the use of DOGs.

The logo is translucent white and completely unobtrusive; it will appear on
screen at all programming times except for during commercial and promotional
breaks.

Your comments about the re-introduction of our logo have been noted in our
Viewer Enquiries Report, which is circulated throughout the company.

If there is anything further we can help you with, please do not hesitate to
contact us.

Thank you for your interest in Five.

Yours sincerely

Kevin

VIEWER ADVISOR

In terms of DOGs I'm not comfortable with them, but i've almost got
used to them now (not the same thing).
What I *HATE* is those little popup things that appear towards the end
of a program (on ITV) to tell you what's on next. Talk about
distracting.

Doc

ChrisM wrote:
we believe that the majority of this audience are extremely
visually literate and comfortable with the use of DOGs.


Is that implying that you are not 'visually literate' because you are not
comfortable with them?

WTF does VISUALLY LITERATE mean anyway??

Probably that you can see the DOG and read it.

"ted msn" wrote in message
...

snip

Its during the ad breaks that there IS a use for the DOG but not at
any other time

Why, other than to assist channel hoppers?! No, there really is no
need for channel ID DOG's, "in this digital age" there is already a
means (either on DVB-T or DVB-S) of checking which channel is
selected.

ChrisM wrote:
we believe that the majority of this audience are extremely
visually literate and comfortable with the use of DOGs.


Is that implying that you are not 'visually literate' because you are not
comfortable with them?

WTF does VISUALLY LITERATE mean anyway??


Probably means you do not need to engage your brain to see the DOG as a
work of art (cf Turner prize) on television :-)

PeeGee
--
The reply address is a spam trap. All mail is reported as spam.
"Nothing should be able to load itself onto a computer without the
knowledge or consent of the computer user. Software should also be able
to be removed from a computer easily."
Peter Cullen, Microsoft Chief Privacy Strategist (Computing 18 Aug 05)

On Fri, 19 Oct 2007 10:31:01 +0100, "Adrian A"
wrote:

The logo is translucent white and completely unobtrusive; it will appear on
screen at all programming times except for during commercial and promotional
breaks.

It it was "completely unobtrusive" we wouldn't be complaining about
them and they would also not achieve their stated "purpose" of
imforming stupid people what channel they are watching.

M