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#31
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On 20 Aug, 11:25, Roderick Stewart
wrote: In article . com, wrote: The recorded music business has held onto the same pathetic fantasy since the invention of tape recording - that it will somehow be possible to invent a technology that will permit the punters to listen to the music but not copy it. Every time a new technology or home recording format is invented, they waste their money and our patience on another vain attempt, not realising that fundamental principles are against them. [...] If the disc costs £10, the DRM costs 1p per disc, and the presence of DRM forces an extra sale about 1 time in 100, that's a 10x return on investment for using DRM. The notion that preventing people from copying recordings (even if it were possible) will actually force them to buy copies is an act of faith on the part of the recording industry. Like any act of faith, not only is it unprovable, but there are plenty of indications to the contrary, such as the many instances where familiarity through the availability of an illegal copy has actually prompted the desire to own an original. Such examples are often quoted. I have a few myself. However, it would be folly to suggest that giving content away would have no impact on the sales of that content. Is everyone in this world really so honest that, if they're given (or can obtain) a copy of a movie or CD they were thinking about buying at a vastly reduced price (e.g. free), they will still go out and buy it at full price? Unless you actually believe that, then it follows that DRM will stop _someone_ from copying something, that will stop at least _someone_ from receiving it for free, and that will cause at least _someone_ to buy it. Hence it will generate at least some extra revenue. Actually believing the mantra that "every copy is a lost sale", and that the equivalent amount of money could be recouped by preventing the copying is utter nonsense necause it is banking on phantom money that never existed, so it is sheer folly to waste real money in pursuit of it. Of course every copy isn't a lost sale. There isn't $2bn (or whatever) out there just waiting to be spent on legitimate CDs and DVDs if only piracy were stamped out. (If there is, it's not sitting in my back account!) However, there is clearly a commercial benefit to be gained from not giving the stuff away. If the cost of DRM (and I have no idea how much Microsoft charge for it) is less than the increased revenue due to using it, then people will use it. This is all way OT, since the BBC are not in this position. Cheers, David. |
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#32
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"
writes: If the disc costs £10, the DRM costs 1p per disc, and the presence of DRM forces an extra sale about 1 time in 100, that's a 10x return on investment for using DRM. But how many sales does it lose through people not buying discs with DRM? |
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#33
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"
writes: I wonder how the cost of everyone watching TV this way compares with the cost of everyone getting a Freeview PVR which can buffer 7 day's worth of TV? (or a fraction of it, by making an intelligent choice for you). I suspect the latter is much cheaper, DRM-free, and fantastically better quality. One potential problem with that (and I do have a Freeview PVR) is that at some times there is nothing you wish to watch (record) on any channel, but at other times 4 or 5 channels might be showing programmes which you might like to watch. But the PVRs can, at most, record 2 channels while letting you watch a third live (with the restriction that the channel you are watching live must be on the same MUX as one of those you are recording). |
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#34
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On 20 Aug, 13:44, Graham Murray wrote:
" writes: I wonder how the cost of everyone watching TV this way compares with the cost of everyone getting a Freeview PVR which can buffer 7 day's worth of TV? (or a fraction of it, by making an intelligent choice for you). I suspect the latter is much cheaper, DRM-free, and fantastically better quality. One potential problem with that (and I do have a Freeview PVR) is that at some times there is nothing you wish to watch (record) on any channel, but at other times 4 or 5 channels might be showing programmes which you might like to watch. But the PVRs can, at most, record 2 channels while letting you watch a third live (with the restriction that the channel you are watching live must be on the same MUX as one of those you are recording). Current PVRs also have nowhere near the disc space required to store 7 days TV. There are semi-affordable HDDs that do though. It's been possible to record an entire mux for several years on PCs, so there's no hardware issue there - infact in hardware terms that datarate has been possible longer than we've had DTT! As for tuners, I guess some people manage to find content they want on more than 2 or 3 muxes at once, but the planning assumption in the UK is that half the muxes are unimporant since they won't be available from relay transmitters. So I think we're quite close to this being a reality. Google BBC PVR Pandora to find out what BBC R&D have already produced. Sony had a prototype that recorded 7 channels at once, but I can't find the link to that. Cheers, David. |
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#35
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#36
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In article , Graham Murray wrote:
If the disc costs £10, the DRM costs 1p per disc, and the presence of DRM forces an extra sale about 1 time in 100, that's a 10x return on investment for using DRM. But how many sales does it lose through people not buying discs with DRM? None, I should think. Most people won't have a clue what "DRM" is, or whether any particular disc has it. Personally I buy discs based on whether they contain the particular performances I want to hear, and it seems a reasonable assumption that most people do the same. Rod. |
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#37
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On 20 Aug, 22:30, Roderick Stewart
wrote: It will only generate "extra" revenue if the sales you imagine have been "forced" by its non-availability outnumber the sales prompted by its availability. Would you care to outline a reliable objective method for measuring these quantities? Of course not, but through various audio/hacker forums, I've observed the spread of DRM on audio CDs. It wasn't introduced on all titles in all territories at the same time. It was introduced piecemeal. One plausible explanation is that the record companies were testing the water, and assessing the impact it had. I haven't bought a "pop" CD in years, but from what I read, DRM is now widespread on such CDs. This suggests the impact the record companies saw justified the price of applying it. I admit there are other explanations, but this is a plausible one. "They are numbskulls and spent money on something that brought them zero benefit in any way" is less plausible, though possible of course. A lot of things happen because someone in some company has to be seen to be doing something. Lots of people create/perpetuate jobs for themselves where no actual useful work exists for them to do! Cheers, David. |
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#38
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#39
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Graham Murray wrote:
One potential problem with that (and I do have a Freeview PVR) is that at some times there is nothing you wish to watch (record) on any channel, but at other times 4 or 5 channels might be showing programmes which you might like to watch. But the PVRs can, at most, record 2 channels while letting you watch a third live (with the restriction that the channel you are watching live must be on the same MUX as one of those you are recording). Sure, but how often is this a problem in practice? On the few occasions when there have been three things on that I want to record, one or more was also scheduled for later that day/week. I think that maybe twice in three years have I resorted to recording a third programme on the PC's tv card or (heaven forfend!) the VCR. (I never watch anything live anyway - can't stand the adverts, either the commercial ones or the BBC ones :-( ). André Coutanche |
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#40
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On 21 Aug, 11:57, Roderick Stewart
wrote: In article .com, wrote: I haven't bought a "pop" CD in years, but from what I read, DRM is now widespread on such CDs. This suggests the impact the record companies saw justified the price of applying it. I admit there are other explanations, but this is a plausible one. All that indicates is that the record companies *believe* it has an effect, which doesn't prove a thing. The number of people who believe something tells us nothing whatsoever about whether or not it is true, unless they can offer some credible rational evidence-based argument in support of whatever it is that they believe. The case can be argued hypothetically either way, but without quantitative evidence there is no hope of being sure which is the dominant effect. When I see such evidence I'll start believing things, but so far there has been nothing more than the naive orthodoxy of vested interests. It is very easy to believe that everyone in a high powered job earning more than you must be a complete idiot, and that you could do the job better yourself. However, I would suggest to you that, just possibly, the record companies looked at quantitive data such as sales, applied DRM to different titles in different territories, and performed some kind of analysis to judge the effect of applying the protection. It's on record that they monitor p2p traffic too, so it's likely they measured the number of seeds and copies. I don't know if the data itself has been published. Most record companies are American public companies - a surprising amount of data is released by them, simply because of legal obligations to do so. It could, of course, be blind belief. The real commercial world isn't always (ever?) rational. However, there's a bottom line, and someone in most companies will question expenditure which does not generate any return. Cheers, David. |
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