garbage news: CourtTV rebranded truTV, the lines of "niche" programming continue to blur as audience dwindle

]

On Jul 11, 1:01 pm, Taylor wrote:
On Jul 11, 12:54 pm, David wrote:





Court TV's New Name Unveiled: truTV

New Name is Latest Step in Major Branding Initiative Targeting Highly
Coveted 'Real Engagers' Psychographic

Projects from Granada America, Original Productions, Bunim/Murray
Productions and Tiger Aspect USA in Development

Newly Re-branded Network Slated To Launch Jan. 1, 2008

ATLANTA, July 11 -- As part of an extensive branding initiative that
will also include a new look, new logo and expanded line-up, Court TV
is about to become truTV. This new name reflects the network's popular
line-up of series that offer first-person access to exciting, real-
life stories, according to the announcement today by Steve Koonin,
president of Turner Entertainment Networks, and Marc Juris, the
network's general manager. Through a dynamic original programming
line-up that has been providing the network with strong and consistent
audience growth, truTV will target a highly coveted psychographic
known as "Real Engagers." In addition, the network has put four new
projects into development in support of the new brand, including shows
from Granada Television, producer of Nanny 911; Original Productions,
co-producer of Deadliest Catch; Bunim/Murray Productions, creators of
The Real World; and Tiger Aspect USA, producer of Ms. Adventure. The
complete re-branding will launch Jan. 1, 2008.

"The success of the Turner Entertainment Networks can be attributed in
a big way to the fact that we have built strong brands that resonate
with viewers," said Koonin. "With this new name, truTV joins its
sister networks TNT, TBS and TCM in establishing itself a solid,
identifiable brand, paving the way for continued growth."

Developing the truTV network name is the latest step in a nearly
year-long process of rebranding the network. The process began with
extensive research into who the network's prime-time and late-night
viewers are and what kind of programming they desire. The compiled
data showed that the line-up attracts a dual-gender audience that
loves programming with real people in exciting real- life situations
and a strong interest in compelling stories and characters.

"Early in the rebranding process, we realized that the current network
name doesn't reflect the direction of our programming or our growing
target audience of Real Engagers," said Juris. "In truTV, we now have
the ideal name that fits both the programming and the target audience.
The network will be top of mind for Real Engagers seeking real-life
action programming, real-life emotion and access to places they can't
normally go."

Each weekday morning, truTV will continue to feature a six-hour block
of the network's award-winning trial coverage, with continuing
broadband coverage online. Nielsen measurement will commence weekdays
at 3 p.m. with the new talk show STAR JONES. This one-hour show, which
will air live from Jones' studio, will feature the day's top stories
and top guests from the worlds of pop culture, entertainment, crime
and justice.

In prime time, early fringe and late night, truTV will continue to
feature a line-up of already-popular signature series that target Real
Engagers, including such shows as SPEEDERS, FORENSIC FILES and
HAUNTING EVIDENCE. Upcoming series slated to join the line-up in
support of the new brand include projects like BOUNTY GIRLS, featuring
four tough, smart, beautiful and diverse female professionals on the
hunt for some of Miami's most dangerous fugitives; THE REAL HUSTLE,
featuring a trio of con artists going after unsuspecting marks; and
MOST DARING, a gripping series that focuses on life-or-death rescues.

The network is also in development on a number of unique, high-profile
series and specials from top-name producers. "Our new development
projects are the kind of compelling stories and people our audience of
Real Engagers is seeking," said Juris. "We're proud to be working with
successful, top-name producers in crafting series that will continue
building on the network's growing success."

Among the project in development are the following:

NEIGHBORS 911 (working title) - From Granada America and executive
producer Curt Northrup (Nanny 911) comes this new series in which
former Green Beret Myke Hawke goes into the homes of people whose
feuding has escalated into all-out war. He then uses video evidence to
force them to confront each other and resolve their differences.

SKI PATROL (working title) - This exciting, character-driven series
from Bunim/Murray Productions (The Real World) gets viewers up close
and personal with the men and women who work in some of the most
extreme environments in the country. They do everything from
dynamiting snowdrifts and performing daring out-of-bounds rescues to
busting unruly snowboarders looking to party on the slopes.

BLACK GOLD (working title) - Few jobs have higher stakes than those of
"wildcatters" in Texas, oil prospectors who race one another to tap
into the last remaining U.S. reserves. From Original Productions' Thom
Beers, executive producer of hit series Deadliest Catch, this show
will follow several of these wildcatters and their crew of roughnecks
as they risk their lives, limbs and hundreds of thousands of dollars
setting up rigs in an attempt to strike oil.

OUTLAW CHASERS (working title) - Randy Hicks and Lanny Dean are a
renegade pair of storm junkies who, armed with just a radio and some
video cameras, pursue twisters all around the Midwest in their
customized pick-up truck. Using incredibly dramatic present and
past-tense footage from their most exciting pursuits, this collection
of specials from Tiger Aspect USA and executive producer Lawrence
Cumbo (Ms. Adventure) will tell their story while following them in
their quest to fulfill their dream: filming a tornado from the inside.
Turner Broadcasting System, Inc., a Time Warner company, is a major
producer of news and entertainment product around the world and a
leading provider of programming for the cable industry.

SOURCE Turner Broadcasting System, Inc.http://www.tnt.tv/

Good ****ing Luck. Sounds like a HORRIBLE idea. Fortunately here in
Canada, Court TV (Canada) will remain intact. :-)

http://www.courttvcanada.ca/- Hide quoted text -

- Show quoted text -

Not surprised...and expected as much ever since they started to add
all the half-hour and hour long "reality" shows in lieu of courtroom
testimony. the last straw for me was ehen they started to show fewer
and fewer minutes of courtroom testimony during prime daytime hours
once allotted to trials, and more talking heads started to show up. A
recent example is the current Phil Spector trial, wherein it seems
that no matter what time in the afternoon I turn it on, all I see are
the anchors and the on-site reporters, but very little in the way of
testimony.

Actually, I see a parallel with the Weather Channel. I used to tune in
to TWC to catch weather across the region, especially prior to
travelling, and could always count on some forecast and weather
reporting to appear on the screen, no matter what time I tuned in or
how often. Now, much of the time I tune in I see some featurette or
some half-hour show that has nothing to do with reporting the current
weather.

At 11 Jul 2007 15:12:18 -0700 PRNole wrote:
Not surprised...and expected as much ever since they started to add
all the half-hour and hour long "reality" shows in lieu of courtroom
testimony...

Actually, I see a parallel with the Weather Channel. I used to tune in
to TWC to catch weather across the region, especially prior to
travelling, and could always count on some forecast and weather
reporting to appear on the screen, no matter what time I tuned in or
how often. Now, much of the time I tune in I see some featurette or
some half-hour show that has nothing to do with reporting the current
weather.

Just following the footsteps of good ol' MTV, which used to, I'm told,
actually play music.



--
Posted via a free Usenet account from http://www.teranews.com

PRNole wrote:

Actually, I see a parallel with the Weather Channel. I used to tune in
to TWC to catch weather across the region, especially prior to
travelling, and could always count on some forecast and weather
reporting to appear on the screen, no matter what time I tuned in or
how often. Now, much of the time I tune in I see some featurette or
some half-hour show that has nothing to do with reporting the current
weather.

Every channel wants to be every other channel. They all start out with some
grandiose "niche" sales pitch to get in the lineup, then they abandon their
niche and change to the same garbage schedule the other channels have.
Court TV was already largely indistinguishable from Spike, now they'll be
adding even more "reality" programming. How long until TWC starts showing
movies? EVERY channel wants to show movies.

Once upon a time, Todd Allcock said:
Just following the footsteps of good ol' MTV, which used to, I'm told,
actually play music.

Then there's Sci-Fi:

http://dragoncontv.com/videos/141/

--
Chris Adams
Systems and Network Administrator - HiWAAY Internet Services
I don't speak for anybody but myself - that's enough trouble.

At 11 Jul 2007 22:19:00 -0400 Kimba W.Lion wrote:
How long until TWC starts showing
movies? EVERY channel wants to show movies.

Ugh- you're probably right- "Twister", "Raisin in the Sun", "Singin' in
the Rain", "Little Miss Sunshine"- the possibilities for "Tonight's
Weather Channel Movie" are endless...

Todd Allcock wrote:

How long until TWC starts showing
movies? EVERY channel wants to show movies.

Ugh- you're probably right- "Twister", "Raisin in the Sun", "Singin' in
the Rain", "Little Miss Sunshine"- the possibilities for "Tonight's
Weather Channel Movie" are endless...

They could have a mini film festival just showing films with the
title "Hurricane."

"Todd Allcock" wrote in message
...
At 11 Jul 2007 22:19:00 -0400 Kimba W.Lion wrote:
How long until TWC starts showing
movies? EVERY channel wants to show movies.

Ugh- you're probably right- "Twister", "Raisin in the Sun", "Singin' in
the Rain", "Little Miss Sunshine"- the possibilities for "Tonight's
Weather Channel Movie" are endless...


How did you forget "Groundhog day"?

Todd Allcock wrote:
At 11 Jul 2007 15:12:18 -0700 PRNole wrote:

Not surprised...and expected as much ever since they started to add
all the half-hour and hour long "reality" shows in lieu of courtroom
testimony...

Actually, I see a parallel with the Weather Channel. I used to tune in
to TWC to catch weather across the region, especially prior to
travelling, and could always count on some forecast and weather
reporting to appear on the screen, no matter what time I tuned in or
how often. Now, much of the time I tune in I see some featurette or
some half-hour show that has nothing to do with reporting the current
weather.


Just following the footsteps of good ol' MTV, which used to, I'm told,
actually play music.




And don't forget Nick at Nite and TV Land.
They used to show mostly classic old comedies.

Now it's mostly crap.


Jeff Burris
Salina, Kansas

3 minutes of courtroom to 8 minutes of commercials.Even when it's not
live!!I've had it with that ****ty channel.

"Taylor" wrote in message
oups.com...

]

On Jul 11, 1:01 pm, Taylor wrote:
On Jul 11, 12:54 pm, David wrote:





Court TV's New Name Unveiled: truTV

New Name is Latest Step in Major Branding Initiative Targeting Highly
Coveted 'Real Engagers' Psychographic

Projects from Granada America, Original Productions, Bunim/Murray
Productions and Tiger Aspect USA in Development

Newly Re-branded Network Slated To Launch Jan. 1, 2008

ATLANTA, July 11 -- As part of an extensive branding initiative that
will also include a new look, new logo and expanded line-up, Court TV
is about to become truTV. This new name reflects the network's popular
line-up of series that offer first-person access to exciting, real-
life stories, according to the announcement today by Steve Koonin,
president of Turner Entertainment Networks, and Marc Juris, the
network's general manager. Through a dynamic original programming
line-up that has been providing the network with strong and consistent
audience growth, truTV will target a highly coveted psychographic
known as "Real Engagers." In addition, the network has put four new
projects into development in support of the new brand, including shows
from Granada Television, producer of Nanny 911; Original Productions,
co-producer of Deadliest Catch; Bunim/Murray Productions, creators of
The Real World; and Tiger Aspect USA, producer of Ms. Adventure. The
complete re-branding will launch Jan. 1, 2008.

"The success of the Turner Entertainment Networks can be attributed in
a big way to the fact that we have built strong brands that resonate
with viewers," said Koonin. "With this new name, truTV joins its
sister networks TNT, TBS and TCM in establishing itself a solid,
identifiable brand, paving the way for continued growth."

Developing the truTV network name is the latest step in a nearly
year-long process of rebranding the network. The process began with
extensive research into who the network's prime-time and late-night
viewers are and what kind of programming they desire. The compiled
data showed that the line-up attracts a dual-gender audience that
loves programming with real people in exciting real- life situations
and a strong interest in compelling stories and characters.

"Early in the rebranding process, we realized that the current network
name doesn't reflect the direction of our programming or our growing
target audience of Real Engagers," said Juris. "In truTV, we now have
the ideal name that fits both the programming and the target audience.
The network will be top of mind for Real Engagers seeking real-life
action programming, real-life emotion and access to places they can't
normally go."

Each weekday morning, truTV will continue to feature a six-hour block
of the network's award-winning trial coverage, with continuing
broadband coverage online. Nielsen measurement will commence weekdays
at 3 p.m. with the new talk show STAR JONES. This one-hour show, which
will air live from Jones' studio, will feature the day's top stories
and top guests from the worlds of pop culture, entertainment, crime
and justice.

In prime time, early fringe and late night, truTV will continue to
feature a line-up of already-popular signature series that target Real
Engagers, including such shows as SPEEDERS, FORENSIC FILES and
HAUNTING EVIDENCE. Upcoming series slated to join the line-up in
support of the new brand include projects like BOUNTY GIRLS, featuring
four tough, smart, beautiful and diverse female professionals on the
hunt for some of Miami's most dangerous fugitives; THE REAL HUSTLE,
featuring a trio of con artists going after unsuspecting marks; and
MOST DARING, a gripping series that focuses on life-or-death rescues.

The network is also in development on a number of unique, high-profile
series and specials from top-name producers. "Our new development
projects are the kind of compelling stories and people our audience of
Real Engagers is seeking," said Juris. "We're proud to be working with
successful, top-name producers in crafting series that will continue
building on the network's growing success."

Among the project in development are the following:

NEIGHBORS 911 (working title) - From Granada America and executive
producer Curt Northrup (Nanny 911) comes this new series in which
former Green Beret Myke Hawke goes into the homes of people whose
feuding has escalated into all-out war. He then uses video evidence to
force them to confront each other and resolve their differences.

SKI PATROL (working title) - This exciting, character-driven series
from Bunim/Murray Productions (The Real World) gets viewers up close
and personal with the men and women who work in some of the most
extreme environments in the country. They do everything from
dynamiting snowdrifts and performing daring out-of-bounds rescues to
busting unruly snowboarders looking to party on the slopes.

BLACK GOLD (working title) - Few jobs have higher stakes than those of
"wildcatters" in Texas, oil prospectors who race one another to tap
into the last remaining U.S. reserves. From Original Productions' Thom
Beers, executive producer of hit series Deadliest Catch, this show
will follow several of these wildcatters and their crew of roughnecks
as they risk their lives, limbs and hundreds of thousands of dollars
setting up rigs in an attempt to strike oil.

OUTLAW CHASERS (working title) - Randy Hicks and Lanny Dean are a
renegade pair of storm junkies who, armed with just a radio and some
video cameras, pursue twisters all around the Midwest in their
customized pick-up truck. Using incredibly dramatic present and
past-tense footage from their most exciting pursuits, this collection
of specials from Tiger Aspect USA and executive producer Lawrence
Cumbo (Ms. Adventure) will tell their story while following them in
their quest to fulfill their dream: filming a tornado from the inside.
Turner Broadcasting System, Inc., a Time Warner company, is a major
producer of news and entertainment product around the world and a
leading provider of programming for the cable industry.

SOURCE Turner Broadcasting System, Inc.http://www.tnt.tv/

Good ****ing Luck. Sounds like a HORRIBLE idea. Fortunately here in
Canada, Court TV (Canada) will remain intact. :-)

http://www.courttvcanada.ca/- Hide quoted text -

- Show quoted text -