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#21
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and it is also pure speculation. They have to weigh up the increased revenue against customer reaction. Every PVR provider has a contingency for unskippable ads but none have been brave enough to risk it yet. I see Sky's on demand business model more like a box office or downloads service - missed episodes and premium movies on a fee basis (either per use or flat monthly) mixed in with some free content as loss leaders. There is one group of people who would pay Sky serious amounts of money to push content to Sky boxes regardless of whether viewers want the content or not or watch the content or not:... Sky has little upside except to push very premium content in a "Sky Box Office" format to users who would pay about SBO price. Sky have been doing that for 7 years. Sky have little to gain, unless there was content so lucrative and NOT LIVE (i.e. not boxing matches). Movies would be close to competing with DVDs in price, so it would not exactly be a good proposition on a large scale to push movies that way and not a new revenue stream for Sky. The real place where Sky would make their money is... The BBC. ****V. and the porn channels. Candidly, the BBC and ITV are desperate to preserve their "share". The BBC would **** away £50M on "marketing" and not care. In this case, they could **** that money into Sky sticking **** like "Two Pints of Lager" on peoples' hard disks, claim an increase in share, justify their rip off licence fee, and no one would know because everything the BBC does is cloaked as "commercial and confidential" and therefore exempt from the Freedom of Information Act. ITV are similarly desperate to prop up their dying business. ITV would pay Sky large amounts of money for small percentage shares in reach. The final group is porn. Porn especially harder stuff, can not compete with the free ****, and it can not be broadcast before a certain time of day. Sky can take gate keeper's revenue for relaying porn over night to their Sky+ boxes, but allow porn users to consume this offline during the day. Sky and the porn channels thus get round OFCOM regulations, develop a market that is not served correctly presently, and is a unique proposition. I hereby wager that Sky will make more money in "on demand" Sky+ revenues from the BBC, ITV, and porn channels than it will from user revenues. Curiously, enough, more people (like me) do not have Sky than do have Sky. The reason I do not have Sky is I will not accept DOG infested, advert saturated, subscription services. There is an entire market for quality waiting to be established which Sky has failed to touch. Ironically, BSB in 1990 was DOG free, advert free, high quality broadcasting, which lasted until the merger into BSKYB. |
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#22
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"Heracles Pollux" wrote in message ... and it is also pure speculation. They have to weigh up the increased revenue against customer reaction. Every PVR provider has a contingency for unskippable ads but none have been brave enough to risk it yet. I see Sky's on demand business model more like a box office or downloads service - missed episodes and premium movies on a fee basis (either per use or flat monthly) mixed in with some free content as loss leaders. There is one group of people who would pay Sky serious amounts of money to push content to Sky boxes regardless of whether viewers want the content or not or watch the content or not:... Sky has little upside except to push very premium content in a "Sky Box Office" format to users who would pay about SBO price. Sky have been doing that for 7 years. Sky have little to gain, unless there was content so lucrative and NOT LIVE (i.e. not boxing matches). Movies would be close to competing with DVDs in price, so it would not exactly be a good proposition on a large scale to push movies that way and not a new revenue stream for Sky. The real place where Sky would make their money is... The BBC. ****V. and the porn channels. Candidly, the BBC and ITV are desperate to preserve their "share". The BBC would **** away £50M on "marketing" and not care. In this case, they could **** that money into Sky sticking **** like "Two Pints of Lager" on peoples' hard disks, claim an increase in share, justify their rip off licence fee, and no one would know because everything the BBC does is cloaked as "commercial and confidential" and therefore exempt from the Freedom of Information Act. ITV are similarly desperate to prop up their dying business. ITV would pay Sky large amounts of money for small percentage shares in reach. The final group is porn. Porn especially harder stuff, can not compete with the free ****, and it can not be broadcast before a certain time of day. Sky can take gate keeper's revenue for relaying porn over night to their Sky+ boxes, but allow porn users to consume this offline during the day. Sky and the porn channels thus get round OFCOM regulations, develop a market that is not served correctly presently, and is a unique proposition. I hereby wager that Sky will make more money in "on demand" Sky+ revenues from the BBC, ITV, and porn channels than it will from user revenues. Curiously, enough, more people (like me) do not have Sky than do have Sky. The reason I do not have Sky is I will not accept DOG infested, advert saturated, subscription services. There is an entire market for quality waiting to be established which Sky has failed to touch. Ironically, BSB in 1990 was DOG free, advert free, high quality broadcasting, which lasted until the merger into BSKYB. Totally agree with he last paragraph But would add... The sheer amount of programming now that *pretends* to give the viewer a little power by phoning at a high cost to get rid of someone or keep someone in the show. Big Brother, I'm a Celeb, X Factor, Celebrity this that and the other. Wonder if the viewer they realise with some of these channels they're paying subscriptions, Paying the channel via voting or *taking part* AND putting up with countless adverts. ITV going Quiz stupid all night and having to warn the viewer to set a limit to the amount of times they call has only added to yet more junk! I've mentioned before young children being *programmed* to get used to DOGS via CITV, CBBC etc. Personally, I think TV is dying away as Internet based programmes become more popular, sure it's only illegal downloading for now or small clips like Youtube,Metacafe and similar sites. O-K, They're now getting the idiots with HDTV as a gimic but that will eventually prove to be more of interest to advertisers... All SKY's fault bringing DOGS, ADS and Advertising together in a subscription based group of channels, The other channels saw they could get away with it :-( I think the clue is the most modern TV's having various inputs including PC inputs...Nobody is bothered about the actual programmes shown, Just what console,Computer,DVD player can be attached to it! T.W. |
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#23
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On Wed, 17 Jan 2007 19:32:27 GMT, "steeler" wrote:
If you add up the programming budget for Sky One, FX, Living and E4 you will find £21 a month is quite a good deal. Of course it assumes you want to watch all those US imports - if you don't then it is worthless. That's about double the TV license fee for a vastly inferior selection of programming. -- Nigel Barker Live from the sunny Cote d'Azur |
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#24
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"Edster" wrote in message ... "steeler" wrote in message "Mike Henry" wrote in message . .. In .com, "Ed" wrote: Edster wrote: "Ed" wrote in message Normally Jan and Feb are full of 'please stay with Sky' offers because people are broke after Christmas and call to cancel. But reading the MSE thread on the subject no-one, but no-one at Sky's turnaround dept. is even entertaining a conversation about an offer, let alone offering one http://forums.moneysavingexpert.com/...115125&page=73 Bugger! Their new adverts on demand scheme for Sky+ users will more than compensate for a few people unsubscribing. Advertising fees for something like that are going to be extremely high. I would imaine exactly the reverse to be true, on the basis that since I got sky+ I cant remember not fast forwarding through an ad break. I time shift almost everything apart from live sport. Programme sponsorship and product placement are the way Sky will go as its ad revenues plummet as it gives all its customers sky+ for next to nothing. Subs will rise to cover the shortfall in advertising revenue, so hanging onto churners, even at half price, should be vital for them I think you've misunderstood. In this context, "adverts on demand" is at the advertiser's demand, *not* the viewers! As far as I understand it the system is capable of working like this: advertising content is downloaded during idle periods and saved to the whopping 50% of the disc reserved for it. Later, when the viewer is watching something and presses "FF" on the remote, adverts can be played back at that point in time (inserted into the recording) and can be made un-skippable. Therefore Sky can demand, and will get, very high fees from the advertisers for the "holy grail" of unskippable adverts that they can send to millions of viewers. and it is also pure speculation. They have to weigh up the increased revenue against customer reaction. Every PVR provider has a contingency for unskippable ads but none have been brave enough to risk it yet. I see Sky's on demand business model more like a box office or downloads service - missed episodes and premium movies on a fee basis (either per use or flat monthly) mixed in with some free content as loss leaders. 80gig would only fit about 40 hours of programmes, even if it was only for Sky One. So the choice of programmes will be entirely that of the broadcasters and its sponsors. I live in a area where there is no digital signal, next year the analogue signal is switched off, LONG LIVE SKY Joe |
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#25
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Joe wrote: "Edster" wrote in message ... "steeler" wrote in message "Mike Henry" wrote in message . .. In .com, "Ed" wrote: Edster wrote: "Ed" wrote in message Normally Jan and Feb are full of 'please stay with Sky' offers because people are broke after Christmas and call to cancel. But reading the MSE thread on the subject no-one, but no-one at Sky's turnaround dept. is even entertaining a conversation about an offer, let alone offering one http://forums.moneysavingexpert.com/...115125&page=73 Bugger! Their new adverts on demand scheme for Sky+ users will more than compensate for a few people unsubscribing. Advertising fees for something like that are going to be extremely high. I would imaine exactly the reverse to be true, on the basis that since I got sky+ I cant remember not fast forwarding through an ad break. I time shift almost everything apart from live sport. Programme sponsorship and product placement are the way Sky will go as its ad revenues plummet as it gives all its customers sky+ for next to nothing. Subs will rise to cover the shortfall in advertising revenue, so hanging onto churners, even at half price, should be vital for them I think you've misunderstood. In this context, "adverts on demand" is at the advertiser's demand, *not* the viewers! As far as I understand it the system is capable of working like this: advertising content is downloaded during idle periods and saved to the whopping 50% of the disc reserved for it. Later, when the viewer is watching something and presses "FF" on the remote, adverts can be played back at that point in time (inserted into the recording) and can be made un-skippable. Therefore Sky can demand, and will get, very high fees from the advertisers for the "holy grail" of unskippable adverts that they can send to millions of viewers. and it is also pure speculation. They have to weigh up the increased revenue against customer reaction. Every PVR provider has a contingency for unskippable ads but none have been brave enough to risk it yet. I see Sky's on demand business model more like a box office or downloads service - missed episodes and premium movies on a fee basis (either per use or flat monthly) mixed in with some free content as loss leaders. 80gig would only fit about 40 hours of programmes, even if it was only for Sky One. So the choice of programmes will be entirely that of the broadcasters and its sponsors. I live in a area where there is no digital signal, next year the analogue signal is switched off, LONG LIVE SKY Joe NO, long live satellite TV. Not SKY |
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#26
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"Ed" wrote in message oups.com... Krustov wrote: uk.media.tv.misc mick Wed, 17 Jan 2007 15:38:26 GMT I haven`t payed full price for Sky for years and have absolutely no intention of doing so in the future (it`s waaaaay over priced) so if there are no more deals then there`ll be no more Sky. Not that I`m fussed. On the odd occasion its a bit of a bummer if you fancy watching a rerun of the xfiles or whatever - but it doesnt take long to find out what freeview channels are worth watching and you soon get used it . Skys new tactic could well backfire on them as the longer you go without the subscription channels the less you seem to miss them . I am very surprised at this too. Their top package is currently a shocking £522 a year, but if you cancel they get nothing. Surely offering you a deal for £20 a month is better than zero as far as their business model is concerned? ================ You have got to look at the big picture, not the single case, its not better if many people learn they can do that. Better to lose one of those, than get half, have it spread through forums like this, and repeated to many thousands of customers who otherwise wouldnt have done it. -- Tumbleweed email replies not necessary but to contact use; tumbleweednews at hotmail dot com |
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#27
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"Mike Henry" wrote in message ... I think you've misunderstood. In this context, "adverts on demand" is at the advertiser's demand, *not* the viewers! As far as I understand it the system is capable of working like this: advertising content is downloaded during idle periods and saved to the whopping 50% of the disc reserved for it. Later, when the viewer is watching something and presses "FF" on the remote, adverts can be played back at that point in time (inserted into the recording) and can be made un-skippable. that is complete and utter ********,. the 50% is for "VOD" movies to be stored. Therefore Sky can demand, and will get, very high fees from the advertisers for the "holy grail" of unskippable adverts that they can send to millions of viewers. The vast majority of Skys revenue is from subscribers, not advertisers, and they have no wish to turn their main source of revenue against them. they are well aware there would be an exodus of viewers if they tried such a thing. -- Tumbleweed email replies not necessary but to contact use; tumbleweednews at hotmail dot com |
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#28
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"Edster" wrote in message ... "Tumbleweed" wrote in message "Mike Henry" wrote in message . .. I think you've misunderstood. In this context, "adverts on demand" is at the advertiser's demand, *not* the viewers! As far as I understand it the system is capable of working like this: advertising content is downloaded during idle periods and saved to the whopping 50% of the disc reserved for it. Later, when the viewer is watching something and presses "FF" on the remote, adverts can be played back at that point in time (inserted into the recording) and can be made un-skippable. that is complete and utter ********,. the 50% is for "VOD" movies to be stored. Thats just the hook to sucker people into signing up for it. 80gb isn't anywhere near big enough for that task. Its big enough for the task of storing the most commonly requested reruns, or whatever Sky thinks would be the most requested, plus its all they've got to work with. The fact its not big enough to store all tv programs ever made doesnt mean you can't offer some replays. Therefore Sky can demand, and will get, very high fees from the advertisers for the "holy grail" of unskippable adverts that they can send to millions of viewers. The vast majority of Skys revenue is from subscribers, not advertisers, and they have no wish to turn their main source of revenue against them. they are well aware there would be an exodus of viewers if they tried such a thing. How do you explain the inability to switch off the red button garbage then? Only advertisers want that. Rubbish, there are lots of uses for the red button, so its not just for advertisers, in fact that would be a minority of uses. You may not like it, I dont like it, but your hatred has blinded you to the fact its got other uses,and Sky have got other requirements other than doing what advertisers want. besides which, even advertisers dont want adverts all the time! -- Tumbleweed email replies not necessary but to contact use; tumbleweednews at hotmail dot com |
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#29
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Rubbish, there are lots of uses for the red button, so its not just for advertisers, in fact that would be a minority of uses. You may not like it, I dont like it, but your hatred has blinded you to the fact its got other uses,and Sky have got other requirements other than doing what advertisers want. besides which, even advertisers dont want adverts all the time! -- Tumbleweed I'd be very interested to here an example of an Interactive service that needs constant promoting on-screen and isn't about the broadcaster making money. And before you say BBCi, BBCi is about Ashley Highfield creating his little massively-budgeted empire that did not exist 7 years ago as coined from licence fee payers. Even though all of BBCi's satellite services involve licensing the technology from News Corp, its about sticking a BBC logo on top of their Sky contract so they can pretend it is another essential BBC service. Most BBC aficionados will fall for this deception. I point out to the group that IMHO the greatest "interactive" TV technology device ever invented was CEEFAX which was done so in the 70 and pretty much standard by the late 80s. Nobody has ever beaten the quality of so-called "analogue" CEEFAX and yet the geniues at the BBC have shut this down in favour of a slower less comprehensive "digital" system that doesn't have page numbers. |
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#30
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On 17 Jan 2007 05:20:51 -0800, "Ed" wrote:
But reading the MSE thread on the subject no-one, but no-one at Sky's turnaround dept. is even entertaining a conversation about an offer, let alone offering one Presumably that's the same MSE website which posted a blow-by-blow guide for what lies to tell in order to get discounts that were intended for genuine customers? And now it doesn't work any more? How surprising. How does that saying about "spoiling it for everybody" go? -- |
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