Sky One introduces on-screen paid for advertising during programmes

"Edster" wrote in message
...
I just got back from holiday, so this might be old news by now but
since it's something I haven't seen before, and it's something that I
predicted would happen at least 6 months ago, forgive me for pointing
it out again.

During The Simpsons tonight, Sky One had on-screen adverts for Dominos
Pizzas during the programme itself, as well as the normal pre and post
ad break slots. I taped it if anyone doubts this.

It won't be long now before every programme has a similar message from
the sponsors permanently etched onto our ever diminishing viewing
screen. No doubt the next Sky mag, and replies to this post, will be
full of people praising them for doing this because they didn't know
what to have for tea.


This was obviously a mistake. All the box-generated graphics were delayed on
Sky One over the weekend. The Dominos ad had the green series link icon over
it and then when The Simpsons started the Dominos logo that should have been
on the sponsorship bumper appeared for about 7 seconds. Any adverts in the
break appeared on the advert after it should have done too.

I can only imagine you are an advertiser, I can't see why it would bother a
viewer at all. It was mildly interesting from a technical point of view and
added an extra point of interest to an episode of The Simpsons that I had
seen many times before.

"Edster" wrote in message
...
"David Lees" wrote in message

I can't see why it would bother a
viewer at all.

You must be one of those idiots that doesn't know how to use the EPG
then. When we are all watching everything on a tiny screen in the
middle of the TV surrounded by adverts you will still be saying the
same thing. Who cares, it's only TV -- something to have on in the
background while you do something else.

Did you reply to the wrong post? This thread isn't about the EPG. This is a
thread about a mistake on Sky One over the weekend. The graphics I was
talking about were the 'press red' interactive and 'press green' reminder
graphics that appear over various things. Due to the mistake, some graphics
that should have been over adverts appeared over programmes and some
graphics that were meant to be on programmes appeared on adverts. The only
people who lost out were the advertisers who paid to have a 'press red' icon
over their adverts and didn't get it.

In article , David Lees
wrote:
"Edster" wrote in message
...
"David Lees" wrote in message

I can't see why it would bother a viewer at all.

You must be one of those idiots that doesn't know how to use the EPG
then. When we are all watching everything on a tiny screen in the
middle of the TV surrounded by adverts you will still be saying the
same thing. Who cares, it's only TV -- something to have on in the
background while you do something else.

Did you reply to the wrong post? This thread isn't about the EPG. This is
a thread about a mistake on Sky One over the weekend.

I'm still seeing this 'mistake'. In the Simpsons tonight, and IIRC all
subsequent programmes, the 'press red' and 'press blue' banners have been
shown out of sync to where they should be i.e. 'press blue' reminder banner
over the first ad in the advert break.

The graphics I was talking about were the 'press red' interactive and
'press green' reminder graphics that appear over various things. Due to
the mistake, some graphics that should have been over adverts appeared
over programmes and some graphics that were meant to be on programmes
appeared on adverts. The only people who lost out were the advertisers
who paid to have a 'press red' icon over their adverts and didn't get it.

Would've thought that Sky would have sorted it by now then, don't want to
upset the advertisers do we?

--
Hey, Mr. Peterson, Jack Frost nipping at your nose?
Yep, now let's get Joe Beer nipping at my liver, huh?

___________________________________________
|\ /| ark Fraser
| \/ | Somerset /www.mfraz.freeserve.co.uk
| |__________/Acorn SA RISC PC You know what the sig means!

"Edster" wrote in message
...
"David Lees" wrote in message

"Edster" wrote in message
...
"David Lees" wrote in message

I can't see why it would bother a
viewer at all.

You must be one of those idiots that doesn't know how to use the EPG
then. When we are all watching everything on a tiny screen in the
middle of the TV surrounded by adverts you will still be saying the
same thing. Who cares, it's only TV -- something to have on in the
background while you do something else.

Did you reply to the wrong post? This thread isn't about the EPG. This is
a
thread about a mistake on Sky One over the weekend. The graphics I was
talking about were the 'press red' interactive and 'press green' reminder
graphics that appear over various things. Due to the mistake, some
graphics
that should have been over adverts appeared over programmes and some
graphics that were meant to be on programmes appeared on adverts. The only
people who lost out were the advertisers who paid to have a 'press red'
icon
over their adverts and didn't get it.

It's all the same mentality. You don't know which TV station you're
watching so you want logos in the corner. You don't know how to use
the EPG so you want on screen text telling you what's on next. Now you
want to be told what to have for tea.

For the second time, this thread isn't about the EPG or the burnt-in
graphics telling you what's on next or which channel you are watching. This
is about a mistake that causes the digibox generated graphics ('press red',
'press green' etc.) to appear after they are meant to. When this thread
started, the graphics were appearing around 20-30 seconds after they should
have done. Tonight (during Test Tube Baby at 8pm at least) the graphics were
appearing around 40-50 seconds after they should have done. Now, you can
either come up with some conspiracy theory which involves Sky generating
extra income but doesn't explain how that would be possible or you can admit
that a mistake that causes unrelated icons to appear seemingly at random
doesn't benefit anyone at all.

Advertisers tell a viewer to press red. The viewer presses red and nothing
happens (maybe the Sky One menu would appear but not the advertiser's
content). Advertisers lose the lead that the advert generated.

Sky at the very least have to pay someone to fix the problem, they may also
have to refund or rerun some or all of the affected adverts. Where Sky are
the advertiser (e.g. on the Sky Broadband promo that offers no other contact
method other than 'Press Red') then they also lose out as above.

The viewers miss the top right and/or left part of the screen during some
adverts and 30 seconds of some programmes due to the graphics appearing at
the incorrect time.

As you can see, no one wins in this situation. The party worse affected are
Sky themselves. Thats a pretty **** conspiracy theory you have there.