UKTV logos

This just proves what utter contempt and disregard UKTV has for it's viewers

http://www.uktv.co.uk/index.cfm?uktv...threadID=25591


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{{{{{Welcome}}}}} wrote:

This just proves what utter contempt and disregard UKTV has for it's viewers

http://www.uktv.co.uk/index.cfm?uktv...threadID=25591

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Thanks... hey, but at least they're answering, even if it is the
standard "Research shows" I am sure that what they do is show people
two versions of something, a really awful one and a slightly better
one and say, "Which do you prefer?"

--
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------------------------------------------------------
Stop and Look
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"Paul Heslop" wrote in message
...
{{{{{Welcome}}}}} wrote:

This just proves what utter contempt and disregard UKTV has for it's
viewers

http://www.uktv.co.uk/index.cfm?uktv...threadID=25591

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Thanks... hey, but at least they're answering, even if it is the
standard "Research shows" I am sure that what they do is show people
two versions of something, a really awful one and a slightly better
one and say, "Which do you prefer?"

--
Paul (And it all breaks down at the first rehearsal)
------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/



In 2001, the BBC's Director of Television, Mark Thompson used the "research
shows" excuse to LOGOFREETV.

As of 2006, LOGOFREETV has yet to see any research from anyone, including
the BBC. A FIO request was also turned down, and no-one has yet appealed it.


I suspect that UKTV (being a BBC company) is using the same "research"
opinion as was quoted by the BBC in 2000 and 2001.

No one has yet seen this research.

LOGOFREETV had asked for the names of who has read this research and the
dates the research was read. The BBC declined to respond to the request for
information. One could conclude that no channel controller has actually read
the research, since they are unable to answer "yes" to the question.

A more simple question for any UK broadcaster is "who made the decision to
use on-screen logos, when, and on what basis of evidence?"

You will not find a single person in British TV (apart from Andi Peters,
Stuart Murphy, or Dawn Airey when she was at Channel5) who will claim any
responsibility for this policy.



At least UK TV does not force you to watch or subscribe, and they certainly
show no concern for lost-prospect customers.



Reciprocally, I show know concern for the BBC, UKTV, or Sky's loss of
revenue for not offering services to the metric standard that I require.

On Mon, 08 May 2006 15:29:16 GMT, "{{{{{Welcome}}}}}"
wrote:

This just proves what utter contempt and disregard UKTV has for it's viewers

No, it just proves that they disagree with (but still listen to)
what a vocal minority of internet weenies think. :-)

While some of the logos certainly take the biscuit ("ANOTHER SIX HOURS
OF ONLY FOOLS AND HORSES - TONIGHT, AND EVERY NIGHT, UNTIL YOU DIE")
they're not why I don't watch UKTV. I don't watch because their
programming lineup is ****e. (See above.)

--

In article ,
Paul Heslop wrote:
Thanks... hey, but at least they're answering, even if it is the
standard "Research shows" I am sure that what they do is show people
two versions of something, a really awful one and a slightly better
one and say, "Which do you prefer?"

There's a complete non-sequitur in their conclusions from what their
research is indicating.

Even if you find that 95% of viewers "aren't bothered by" on-screen logos,
that's no reason to have them! Indeed, 100% would be very happy if you
didn't have them at all.

If I were an advertiser, I'd be wondering why some channels purposely annoy
and drive away viewers - albeit a relatively small number - for no good
reason at all. It makes a channel look desperate, insecure and inept, to be
honest.

Dave
--
Email: MSN Messenger:

Heracles Pollux wrote:


Reciprocally, I show know concern for the BBC, UKTV, or Sky's loss of
revenue for not offering services to the metric standard that I require.

Wow, thanks for that. It's interesting, but I really do wonder what
the reason for the insistence on this stuff is? I have a feeling it is
to make any recordings we make as messy as possible.

--
Paul (And it all breaks down at the first rehearsal)
------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/

David Marshall wrote:

In article ,
Paul Heslop wrote:
Thanks... hey, but at least they're answering, even if it is the
standard "Research shows" I am sure that what they do is show people
two versions of something, a really awful one and a slightly better
one and say, "Which do you prefer?"

There's a complete non-sequitur in their conclusions from what their
research is indicating.

Even if you find that 95% of viewers "aren't bothered by" on-screen logos,
that's no reason to have them! Indeed, 100% would be very happy if you
didn't have them at all.

If I were an advertiser, I'd be wondering why some channels purposely annoy
and drive away viewers - albeit a relatively small number - for no good
reason at all. It makes a channel look desperate, insecure and inept, to be
honest.

Dave
--
Email: MSN Messenger:

That's the weird thing as they can of insinuate that it is an
advertising thing, as if they NEED to do it, whereas I suspect it is
malicious. It seems that since we went digital we are getting more and
more awkward little things thrown at us.

--
Paul (And it all breaks down at the first rehearsal)
------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/

In article ,
says...
This just proves what utter contempt and disregard UKTV has for it's viewers

http://www.uktv.co.uk/index.cfm?uktv...threadID=25591


All I get is a blank page with the following at the top:

index.cfm (GIF image, 32x32 pixels)

I get similarly nothing in both Netscape 7.2 and Inter**** Explorer.
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Dom Robinson wrote:

In article ,
says...
This just proves what utter contempt and disregard UKTV has for it's viewers

http://www.uktv.co.uk/index.cfm?uktv...threadID=25591


All I get is a blank page with the following at the top:

index.cfm (GIF image, 32x32 pixels)

I get similarly nothing in both Netscape 7.2 and Inter**** Explorer.
--

It's working fine for me but I've cut and pasted the thread below the
line... it is long! I've put little seperators between each post that
I spotted to make it a bit easier and DavidUKTV is UKTV's rep.


-----------------------------------------------------------------
-----------------------------------------------------------------
Does anyone think we could persuade UK TV (and other broadcasters) to
stop adding unnecessary words to their logos, which are left on
throughout programmes and which are distracting and annoying,
thoroughly spoiling our viewing.[link]
[Frown]

For instance, I am really fed up with seeing the words "BIG NIGHT IN"
plastered over my screen on UK Gold on a Saturday night. This is not
needed; UK Gold do plenty of trailing of their programmes; they don't
need to tell us PERMANENTLY while we are actually responding to and
watching their output![link]
[Angry]

Also, the UK Channels with long names, which intrude a third or more
across the screen in large white capitals.....and then add a long
website address ....ALL THE TIME!!.......surely they can be persuaded
to adopt a DISCREET UK logo with a small motif appropriate to the
channel content. THEY SHOULD DROP THE WEBSITE ADDRESS COMPLETELY and
give it out between programmes and during trailers and other
advertising. Heaven forbid that UK Gold should start doing it! [link]
[Roll Eyes]

This "Grumpy Old Man" likes much of the UK content, but he often
swithces off when the ouput is thoroughly ruined by what he calls "
copying lesser channels of the American variety".

Aaaaaaaaaaaah....that's better!
---------------------

Twolips
Posted 11.02PM
Mon 6 Mar 2006
report this post I agree wholeheartedly, at the moment the screen is
being obscured by this ridiculous "murder mystery sunday" graphic,
which, because it seems that the idea is to SPOIL our viewing, sits
right across the foreheads of the people we are trying to watch, it
would hardly be more unobtrusive if they put flashing lights in the
screen!! We do NOT want this to continue, we pay to watch the
programmes WITHOUT being forced to have a continuous advert in front
of the picture! kindly remove these unpleasant distracting and TOTALLY
POINTLESS graphics immediately, thankyou
-------------------
Cactus Roger!
Posted 10.34PM
Thu 16 Mar 2006
report this post UK GOLD management: I have just switched off UK Gold
Channel.

Why have you added the words COMEDY SUPERHEROES in capital letters a
quarter of the way across the top of my screen, making your permanent
disfigurement of the transmission now into FOUR LINES? Your channel is
becoming unwatchable.

Advertisers please note!!

Repeat: Permanent disfigurement of the transmission. UNACCEPTABLE.
---------------
DavidUKTV
Posted 6.23PM
Tue 18 Apr 2006
report this post Hi there - this is a bit of a tricky one. On the one
hand we appreciate that on-screen "clutter" can be distracting for
some - on the other hand we feel want to try and get messages about
the channel and channel events across as well.

We take the lead from research into how people view UKTV channels and
it seems that, more often than not, people tend not to mind these
messages (sometimes they don't even notice them). We'd always strive
to get the balance right though but I do think that, by and large,
UKTV's logos tend to be farily discreet compared to other
non-terrestrial channels.

Thanks for the feedback though

cheers
--------------------------------
Cactus Roger!
Posted 7.25PM
Tue 18 Apr 2006
report this post DAVIDUKTV!!

Thank very much you for your response; was it to my posts here and on
UK Documentary and Planet UK.....or to the emails I sent to
"management" about a month ago? You just caught me before I was about
to report another "travesty" which happens to have been on UK Style
lastweek, but as the whole principle applies to all UK channels I'll
bend a rule and do it here. Sorry "Gold" readers!

"More often than not people tend not to mind".......I've seen one
posting by someone who doesn't notice, and one other who had a go at
me but actually agrees basically with what I am saying. Where are the
posts arguing with me and saying, "please keep all this extra
clutter?" Several posts agree with me.

Really David, you don't need to put messages about the channel
PERMANENTLY. There are 4 minute (or longer) programme breaks every 15
minutes for adverts and you can do all your promotion then. We accept
these breaks (even if we don't like them!) on a commercial channel.
Your logo (except for UK Documentary...too long and too big....why not
grey it down slightly and call it UKDoc.....we would understand I
promise).

Which brings me to these travesties last week:

UKTV
STYLE + 1
NEW! Extreme Makeover
Home Edition
3 Days to Go

David......FIVE LINES almost halfway across my screen and a third of
the way down???? I cannot agree with you that that is discreet. It's
almost like taking the Mickey.

UKTV
STYLE GARDENS
We love Alan Weekend

After 5 minutes we stop loving seeing that, never mind hour after hour
after hour. That is not discreetly informing people. The viewer who
loves Alan will already be watching. The viewer who doesn't can watch
anyway and decide whether to continue.

Channel 5 started with a bright logo, dimmed it then ditched it.
BBC3 and BBC4 turn it off during films some dramas and concerts, as
does ITV4 (and , I think More 4)
For a discreet logo with no ADDED clutter, look at Men and Motors
Channel (if you can bear the content!).
Channels 1-4 don't do it (except, it seems to "humour children into
thinking the kids' channels are "cool".)

These illustrate concern that the viewing experience should be
unspoiled as far as possible.

Why not change all UK word logos into a genuine recognisable "icon"
logos with minimal additions, in a pastel unobtrusive colour? (But
don't make the same mistake as The Sci-Fi channel.....a super Saturn
logo, now spoiled by the kind of things I have been going on about
with UK TV.)


Once again, thanks for replying, David. Please put my suggestions to
your broadcast controllers. For every one who takes the trouble to
inform you, there may be dozens who just switch over, (and I am
contemplating reducing my paid package, which will eliminate most UK
TV channels).


p.s. Can you get "Sapphire and Steel" on to UK Gold for me?

---------------------------------------
james2001
Posted 10.50PM
Tue 18 Apr 2006
report this post There's only so much you can get away with where
viewers don't get annoyed. If it's small, colourless & static then
it's not really a problem. But when it animated onto screen, then it's
a different kettle of fish. I have, for the most point, been avoiding
UKTV primetime since they decided we must be so stupid that we need to
be told what's up next by a stupid animating graphic which pops up on
screen and grabs your attention in what is usually a crucial point in
the show- ruining the mood. And now they've introduced a "Navigation
Compass" which is even worse, incorporatng a video window, which is
enough to make me give up on UKTV during primetime altogether (I still
watch during the day when this isn't in use).

I know channels want to do this because they want viewers to watch,
but quite simply, the best way to do this is with good promotion &
programmes people want to watch. Look at UK Gold's schedule now
compared to 6 or 7 years ago- it's awful. The same few shows repeated
ad infinintum whereas other shows people want to see are left to rot
in the vaults. And the block scheduling is just a total waste or
airtime, especially when it's repeated again a few hours later. And
the "Box Set" is just an insult- 4 episodes of a show at lunchtime,
then the same 4 episodes repeated again in the evening. This airtime
could be used to show other programmes which haven't seen the light of
day in years.

The reason for the falling viewing figures is too many channels, not
enough content and poor scheduling. To improve viewing figures, it's
not big flashy in your face graphics which are needed (these are more
likely to put viewers off). You need to slim down the UKTV network-
close some of the superfluous channels, like Style Gardens &
BrightIdeas, buy in more content and get a better schedule- no repeats
in the same day (apart form maybe the soaps- I badly miss the
lunchtime & mid-afternoon repeats of EastEnders- much better than
blocks of My Family & Dinnerladies episodes, which are endlessly
repeated anyway), more programmes and no "blocks". Oh, and ditch the
"Navigation Compass".

-----------------------
Cactus Roger!
Posted 9.35AM
Wed 19 Apr 2006
report this post Mmmmm. There's a thing. I haven't seen this
"Navigation Compass" yet......Why?.........I HAVEN'T BEEN WATCHING!
during the evening. Don't advertisers pay the highest fees at
primetime? - and UKTV are losing viewers?
----------------------

DavidUKTV
Posted 12.36PM
Wed 19 Apr 2006
report this post Hi there - just to clarify, when I spoke about
viewer opinions, I wasn't referring to comments in the messageboards,
but rather information gathered by our research dept.

I admit that it's unlikely anyone's going to feel moved enough to post
a message in favour of these logos or argue their case - just like we
wouldn't expect anyone to say that they really, really liked TV ads
interrupting their viewing experience. We value any comments posted on
the message boards but we also have to look at the bigger picture and
research indicates that the vast majority of people don't have a
problem with logos, credit squeezes etc.

James 2001 has, in passing, highlighted the problem which UKTV and
similiar broadcasters face in that the marketplace is ever expanding,
offering more and more choice. This is why we take every opportunity
to communicate messages about our programming - and we're hardly
alone.

In fact, we're one of the few major TV channels not to use a
"Navigation Compass" until now - a lot of our competitors (including
companies cited above as models of good practise) have been using
these types of communication for a long time. It's also unfair to
compare our situation to the likes of funded channels like the BBC and
terrestial channels like Ch5 or terrestial extensions like ITV2 as
they have a completely different footing in the marketplace.

I think the biggest issue is when there's an event with a long name
and a countdown like Makeover on Style. In that kind of situation we
have to take a step back and think - this is an important event for us
- have we got more to gain in putting up that logo even though it's
long, or do we have more to lose? Please be assured that these
decisions are not taken lightly.

I realise I haven't answered each and every point in this discussion
but hopefully I've got across at least some of our thinking behind
these logos.

It's highly unlikely that UKTV will change it's behaviour to the
extent that you'd wish but I will pass these comments on to the
relevant people so that they're as informed as possible about viewer
opinion.

cheers!
------------------
Cactus Roger!
Posted 3.47PM
Sat 22 Apr 2006
report this post OK, a small post I added has got lost, so just to
say that as long as UKTV are considering what appears on this forum,
the forum is succeeding in its purpose. UKTV should always view
viewers views thoughtfully (!!). Keep at'em David!
-------------------
BexTech
Posted 3.56PM
Sat 22 Apr 2006
report this post All I can say is UKTV research aren't doing their
job properly if they think people like all these logos on screen,
people don't the only people who do are the idiots who create them.

I have already stopped watching most of UKTV because of these logos,
like I know many others have too.

When UK TV started off and there was only on channel, it was a great
channel, with some very good programming, now that there are loads of
UKTV channels, with very few decent programmes spread thinly out, no
matter how much you try and annoy the viewer with these awful extra
logos, they aren't going to watch, in fact because of this they like
myself are less likely to watch, who wants to watch a channel where
out viewing is spoilt.
BexTech
Posted 3.58PM
Sat 22 Apr 2006
report this post UKTV are highly unlikely to change their views, then
we viewers are highly unlikely to return to UKTV at all.

UKTV really do make me angry with the way they have contempt for their
viewers.
-----------------------------
BexTech
Posted 4.01PM
Sat 22 Apr 2006
report this post I stopped watching Sci-Fi channel a few years back
because of their annoying logos, even though Sci-Fi is my favourite
genre, I have already reduced my UKTV viewing down to the odd
programme here and there due to the way they like to alienate their
viewers.

It's about time UKTV thought about their viewers for once, not annoy
them the way they do.

Just because one person jumps off a cliff, doesn't make it right and
everyone else should follow.
---------------------------------
BexTech
Posted 7.03PM
Sat 22 Apr 2006
report this post Sitcom Showdown had a bright "Brand New" logo
spoiling the programme, there goes another programme on the banned
list, I'm not watching this whilst that annoying logo is on, so will
switch over, not many programmes left at all on UKTV to watch.
----------------------
magicd
Posted 10.04PM
Sat 22 Apr 2006
report this post Ooooh, Cactus Roger how I agree with your clutter
comments. How can UKtv possibly say that their viewer survey says that
most don't mind. Who the hell did they ask? I bet it was a load of
half blind Americans who would not know a decent programme if it
slapped them around the face.
UKtv has never asked for my opinion, in fact who can put their hands
up and say that they have been asked.
Come on UKtv this message board is your way of knowing what your
viewers really think of you SIT UP & TAKE SERIOUS NOTE.
--------------------------
magicd
Posted 10.08PM
Sat 22 Apr 2006
report this post Ooooh, Cactus Roger how I agree with you clutter
comments. How can UKtv possibly say that their viewer survey says that
most don't mind. Who the hell did they ask? I bet it was a load of
half blind Americans who would not know a decent programme if it
slapped them around the face.
UKtv has never asked for my opinion, in fact who can put their hands
up and say that they have been asked.
Come on UKtv this message board is your way of knowing what your
viewers really think of you SIT UP & TAKE SERIOUS NOTE.
----------------------------
Darth Who
Posted 9.12PM
Sun 23 Apr 2006
report this post ANY writing on the screen while a program is on is
simply disgusting. Logo's are bad enough but once it gets into
advertising what is usually a collection of repeats; its pathetic.
Especially when the actual advertisements between programs are ramming
it down your throat again!!
--------------------

james2001
Posted 10.17PM
Fri 5 May 2006
report this post I can say I have now not watched any of the UKTV
channels prime time content for a month. That mosntrocity does indeed
"direct" me- it directs me to a non-UKTV channel, one that doesn't
show endless repeats of the same few shows and clogs up its screen
with pop-ups. It's horrible, it makes the graphics used by the
european channels look sane. I just refuse to watch a channel that
treats its viewers like idiots by doing this. Instead, I am buying
DVDs of my favoirte programmes and watching them instead- no on-screen
logos and no pop up graphics.

Honestly, these things don't work. People use TV Guides & EPGs to find
out what's on- if people don't want to watch the millionth repeat of
blackadder, a pop up graphic is not going to change thier mind.
Instead you need to be showing what the viewers want- not endless
repeats of the same few shows (come on, the BBC Archives are full of
gems that are rarely, if ever, repeated), accompaied with pop-up video
windows ruining the programme, it's no wonder viewers like me are
rapidly turning off.

If you want to get viewers improve your schedule & programme
afferings, and drop you awful "Navigation Compass" (or, indeed, any
other form fo pop up graphics, including the "Next" thing you were
using beforehand).
-----------------------------
BexTech
Posted 10.22PM
Fri 5 May 2006
report this post I'd sack the research dept, it's obvious they are
useless. NO one likes this graffiti on the screen, the research dept
must have only asked the Muppet's who create this graffiti whether
they like it or not, they certainly didn't ask the general public.

The biggest annoyance people have with digital channels is the logo
and other graffiti.

Five learnt their lesson, and got rid.

I have yet to meet anyone who likes logos and graffiti on screen.

Come on UKTV get it into your thick skulls, we ALL hate logos, get
rid, stop treating us like idiots, because that's what you are doing,
and the utter contempt you have for the viewer is disgusting.
------------------------------
james2001
Posted 10.42PM
Fri 5 May 2006
report this post Also, by saying that "most channels" use this sort
of promotion, I can name quite a number of channels that don't- the
main terrestrials for a start (bar ITV, but even they're farily
restrained in its use after a number of complaints. The BBC removed
theirs completly for the same reason.). It's the programmes that get
viewers, not on-screen graphics. It seems to me nearly all of the
channels using these things are desperate- they are showing programmes
people don't want to watch, either because they're poor quality (ITV2)
or they've seen them a million times (UKTV Gold), and the marketing
men hope that these graphics will encourage viewers to watch- they
don't. If I don't want to watch "celebrity wife swap while in the big
brother house", a fancy pop-up graphic, complete with pictures & video
window isn't going to change anyone's mind. And people are more likely
to avoid a channel if they thingk their programme is goign to be
ruined by pop-up graphics. Quite simply, these graphics are a way of
channels trying to get themselves out of holes they've dug themselves
(by showing poor quality shows or endless repeats) but just end up
digging the hole deeper, as they put even more viewers off.

The fact is, if you showed Fawlty Towers 2 or 3 times a year, people
would be more eager to watch it, as it would be a while since the last
showing, and if it was just once a week, as opposed to 2 or 3 episodes
a night, 3+ nights a week, would get viewers watching even more. It's
the spreading of programmes thinly across channels, endless repeats,
block scheduling and limited programme choice that's killing your
viewing figures, not competition from other channels. On-screen
pop-ups will not fix this, they will just make even more viewers turn
away.
----------------------------
james2001
Posted 10.57PM
Fri 5 May 2006
report this post

"I'd sack the research dept, it's obvious they are useless. NO one
likes this graffiti on the screen, the research dept must have only
asked the Muppet's who create this graffiti whether they like it or
not, they certainly didn't ask the general public."

Indeed. I've never been asked to take part in any of these surveys. In
fact, I don't know anyone who has, from friends, family and extended
contacts through the internet (including the thousands who post at
Digitalspy). Just exactally who do they ask, and how big is the sample
(I find it hard to beleive you can get a representitive view from a
small sample of less than around 500 people).
------------------------
Cactus Roger!
Posted 3.08PM
Mon 8 May 2006
report this post This post is a direct "lift" from my recent comment
on the UK Documentary forum.

There is an extended dialogue "raging" on the UKGold forum on this
subject, so please (everyone who likes their programmes UN-spoiled by
graphic intrusion) keep this one boiling so that DavidUKTV can keep
telling the powers-that-be who fix UKTV policy, that their output will
be IMPROVED and MORE POPULAR by really outperforming other lesser
channels simply by abandoning ALL programme defacing detritus.

Dismissing the opinions of the people who have the sense to
communicate, and "pressing on" would seem very reminiscent of the
actions of most politicians who dismiss anything that does not fit
their dogma of the time.....until forced to back down when it becomes
clear they will lose votes, or even office, by not doing
so.........then it is often too late. UKTV, the process has
begun.....
-------------------------
Loz
Posted 4.52PM
Mon 8 May 2006
report this post

I just wanted to add that in a "marketplace is ever expanding,
offering more and more choice", then I will be choosing the channels
with the least intrusive logos (or preferably none).

I cannot imagine any way in which filling the screen with graffiti
could actually attract viewers, but rather only drive them away.

I understand the need to promote programming, but doing it in such a
way that actually annoys and alienates viewers of the current
programme it is advertised in is surely shooting one's self in the
foot.

I find myself watching channels with excessive logos less and less.
So, far from encouraging me to watch more of your channel, you are
actually driving me away.

-------------------------------------
-------------------------------------end of posts


--
Paul (And it all breaks down at the first rehearsal)
------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/

"David Marshall" wrote in message
...
In article ,
Paul Heslop wrote:
Thanks... hey, but at least they're answering, even if it is the
standard "Research shows" I am sure that what they do is show people
two versions of something, a really awful one and a slightly better
one and say, "Which do you prefer?"

There's a complete non-sequitur in their conclusions from what their
research is indicating.

Even if you find that 95% of viewers "aren't bothered by" on-screen logos,
that's no reason to have them! Indeed, 100% would be very happy if you
didn't have them at all.

If I were an advertiser, I'd be wondering why some channels purposely
annoy
and drive away viewers - albeit a relatively small number - for no good
reason at all. It makes a channel look desperate, insecure and inept, to
be
honest.

Of course, The Advertisers are overjoyed....They remove all the on-screen
junk (even the dogs) whilst their own works of arts are being screened!

I think the idea is, Scrap the programmes and just watch the adverts for
logo-free TV.

The logo's will become even bigger and better as fools rush out to get HD
and it becomes more common, Who the hell would want to see this tripe at
*better* quality?

Another point is TV is becoming more disabled friendly (People who are deaf
and blind) So they'll use the excuse for bigger DOGS to *help the visually
impaired* and louder adverts to *Help the hearing impaired*