Ofcom says Top-up TV "misleading"

Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time, reducing
to just two in the early hours of the morning. Sanity prevails.

On Mon, 5 Jul 2004 13:06:44 +0100, "Harry12" wrote:

Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time, reducing
to just two in the early hours of the morning. Sanity prevails.


And one of those is an IR camera in the Big Brother bedroom.

JPG

On Mon, 5 Jul 2004 13:06:44 +0100, "Harry12" wrote:

Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time, reducing
to just two in the early hours of the morning. Sanity prevails.


And one of those is an IR camera in the Big Brother bedroom.

JPG

On Mon, 5 Jul 2004 13:06:44 +0100, "Harry12" wrote:

Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time, reducing
to just two in the early hours of the morning. Sanity prevails.


Sounds like a very poor use of bandwidth, and not just Top-Up TV. Cable and
satellite seem to be also bursting at the seams bandwidth-wise during peak
times, reducing to just about sweet FA during the wee small hours.

This means that all the unused night-time bandwidth is going to waste. What is
needed is some method of utilising the spare night-time bandwidth to store TV
channels and muxes locally, and then "release" them during the day as extra
channels.

HDD recorders would be one answer (possibly the only one at the present time)
and might even allow HDD TV to be broadcast at night and then retransmitted
during the day.

JPG

On Mon, 5 Jul 2004 13:06:44 +0100, "Harry12" wrote:

Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time, reducing
to just two in the early hours of the morning. Sanity prevails.


Sounds like a very poor use of bandwidth, and not just Top-Up TV. Cable and
satellite seem to be also bursting at the seams bandwidth-wise during peak
times, reducing to just about sweet FA during the wee small hours.

This means that all the unused night-time bandwidth is going to waste. What is
needed is some method of utilising the spare night-time bandwidth to store TV
channels and muxes locally, and then "release" them during the day as extra
channels.

HDD recorders would be one answer (possibly the only one at the present time)
and might even allow HDD TV to be broadcast at night and then retransmitted
during the day.

JPG

"Harry12" wrote in message
...
Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time,
reducing
to just two in the early hours of the morning. Sanity prevails.



Is it one rule for the BBC/Freeview and a different one for TopUp Tv?
--
Regards,
David

Please reply to News Group.

"Harry12" wrote in message
...
Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time,
reducing
to just two in the early hours of the morning. Sanity prevails.



Is it one rule for the BBC/Freeview and a different one for TopUp Tv?
--
Regards,
David

Please reply to News Group.

"Harry12" wrote in message
...
Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time,
reducing
to just two in the early hours of the morning. Sanity prevails.


Good!
Regards Mike.



---
Outgoing mail is certified Virus Free.
Checked by AVG anti-virus system (http://www.grisoft.com).
Version: 6.0.714 / Virus Database: 470 - Release Date: 02-Jul-2004

"Harry12" wrote in message
...
Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time,
reducing
to just two in the early hours of the morning. Sanity prevails.


Good!
Regards Mike.



---
Outgoing mail is certified Virus Free.
Checked by AVG anti-virus system (http://www.grisoft.com).
Version: 6.0.714 / Virus Database: 470 - Release Date: 02-Jul-2004

JPG wrote:
On Mon, 5 Jul 2004 13:06:44 +0100, "Harry12" wrote:

Ofcom has banned a TUTV advert after viewers' complaints. The advert
breached the advertising code by claiming that the package contained ten
channels, but a maximum of only five is available at any one time, reducing
to just two in the early hours of the morning. Sanity prevails.


Sounds like a very poor use of bandwidth, and not just Top-Up TV. Cable and
satellite seem to be also bursting at the seams bandwidth-wise during peak
times, reducing to just about sweet FA during the wee small hours.

This means that all the unused night-time bandwidth is going to waste. What is
needed is some method of utilising the spare night-time bandwidth to store TV
channels and muxes locally, and then "release" them during the day as extra
channels.

HDD recorders would be one answer (possibly the only one at the present time)
and might even allow HDD TV to be broadcast at night and then retransmitted
during the day.

It'd be nice in a way if digital media had not taken off until it was
possible economically to store all channels broadcast for a week.

Repeats take no bandwidth, adverts are all locally stored, statmuxing
for non-live programs can happen over periods of minutes, radio only uses
the bandwidth needed for unique content, ...