News Item - ITV drops WWTBAM Interactive - unhappy with Financial Performance

So viewers are not as thick as ITV expected...!

http://logofreetv.org/redirect.asp?i=3919





Independent Television Network Pulls "Millionaire" Play-Along App

--"Celebrity" SMS Service, However, Proves Successful

The UK's largest commercial broadcaster, the Independent Television
Network (generally known by the acronym, "ITV"), has pulled the
interactive TV application that allowed viewers to play along with the
quiz show, "Who Wants To Be A Millionaire?," and win weekly cash prizes
of up to £1,000. The app was the first red-button app to the offered by
the network. In a prepared statement, Jane Marshall, who heads up ITV's
interactive TV arm, ITVi, said that the decision to drop the app was
made because "neither ITV nor ["Who Wants To Be A Millionaire" producer]
Celador were happy with the financial performance of the application."

In related news: Granada Interactive says that an SMS service with which
it enhanced the most recent season of the reality-TV show, "I'm A
Celebrity… Get Me Out Of Here," has proven extremely successful. The
service, which allowed viewers to text in messages for display on-screen
during the show, generated over half a million SMS messages during the
show's 2-week run.




--
Posted via Mailgate.ORG Server - http://www.Mailgate.ORG

In article lgate.org,
says...
Independent Television Network Pulls "Millionaire" Play-Along App

--"Celebrity" SMS Service, However, Proves Successful

The UK's largest commercial broadcaster, the Independent Television
Network (generally known by the acronym, "ITV"), has pulled the
interactive TV application that allowed viewers to play along with the
quiz show, "Who Wants To Be A Millionaire?," and win weekly cash prizes
of up to £1,000. T

But how do they still get enough morons to watch it?

I find it so tedious with questions dragged out forever. There's no tension
for the viewer there. Better to have questions asked more quickly such as in
just about any other quiz show.
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/* http://DVDfever.co.uk (editor), http://LeilaniWeb.co.uk (editor),
/* 967 DVDs, 280 games, 33 videos, 80 cinema films, 70 CDs, laserdiscs & news
/* confidence, final fantasy x-2, yu-gi-oh!, intolerable cruelty, kill.switch
New DVDfever.co.uk discussion forum - http://tinyurl.com/2k49p

In message lgate.org,
NO LOGO writes
So viewers are not as thick as ITV expected...!

Dear Mr ****,

I won over £500 on the interactive game. It paid for my new TV.
--
James Masterton - www.masterton.co.uk

"James Masterton" wrote in message


In message lgate.org,
NO LOGO writes
So viewers are not as thick as ITV expected...!

Dear Mr ****,

I won over £500 on the interactive game. It paid for my new TV.



Why do you have to be so nasty, Mr Masterton?

Has someone been unkind to you previously? What is the issue?



--
Posted via Mailgate.ORG Server - http://www.Mailgate.ORG

In article lgate.org,
says...
"James Masterton" wrote in message


In message lgate.org,
NO LOGO writes
So viewers are not as thick as ITV expected...!

Dear Mr ****,

I won over £500 on the interactive game. It paid for my new TV.



Why do you have to be so nasty, Mr Masterton?

Has someone been unkind to you previously? What is the issue?

Once the BBC sack him for unprofessional conduct, it'll be The Big Issue!
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/* http://DVDfever.co.uk (editor), http://LeilaniWeb.co.uk (editor),
/* 967 DVDs, 280 games, 33 videos, 80 cinema films, 70 CDs, laserdiscs & news
/* confidence, final fantasy x-2, yu-gi-oh!, intolerable cruelty, kill.switch
New DVDfever.co.uk discussion forum - http://tinyurl.com/2k49p

On Fri, 5 Mar 2004 19:02:20 -0000, Dom Robinson
wrote:

I find it so tedious with questions dragged out forever. There's no tension
for the viewer there. Better to have questions asked more quickly such as in
just about any other quiz show.

I was surprised when I first saw the US version a couple of years ago at the
much faster pace of questioning. Of course they have to ensure that th programme
is shorter because of the more frequent ad breaks.

--
Nigel Barker
Live from the sunny Cote d'Azur

I find it so tedious with questions dragged out forever. There's no
tension
for the viewer there. Better to have questions asked more quickly such as
in
just about any other quiz show.

I was surprised when I first saw the US version a couple of years ago at
the
much faster pace of questioning. Of course they have to ensure that th
programme
is shorter because of the more frequent ad breaks.

I saw the spanish version once and I think that was a lot quicker too (and
that was also the only time I remember seeing someone phone a friend and
they werent in )

One may as well being with a's letter to the newsgroup:
//
I saw the spanish version once and I think that was a lot quicker too (and
that was also the only time I remember seeing someone phone a friend and
they werent in )

Was the phone a friend option reusable when that happened? I hope not!

(It's a good job the Peseta was obsoleted recently because a million of
those is only worth about four thousand quid.)
--
Lee John Moore
"Beware of the Anglo Catholics - they're all sodomites with
unpleasant accents." - Evelyn Waugh (Brideshead Revisited)