sky adverts
 

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

sky adverts
 

"Andy Burns" wrote in message
...
Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

Clever.

Normal advertisers will not be impressed however!


http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

sky adverts
 

On Wednesday, 15 January 2014 21:22:14 UTC, Andy Burns wrote:

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV


Will you be able to skip through them?

sky adverts
 

sky adverts
 

Why?

Brian

--
From the Sofa of Brian Gaff Reply address is active
"Andy Burns" wrote in message
...
Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

sky adverts
 

Brian Gaff wrote:

Why?

"Households can be selected based on factors like age, location and
life-stage, derived from a combination of Sky’s own customer data and
information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV
can now be used to greater effect by existing advertisers, whilst
becoming accessible for the first time to niche brands, small and
medium-sized businesses and location-specific advertisers."

So expect to get TV adverts from the curry house round the corner, or
for a stairlift the moment you hit 70.

sky adverts
 

"Andy Burns" wrote in message
...
Brian Gaff wrote:

Why?

"Households can be selected based on factors like age, location and
life-stage, derived from a combination of Sky’s own customer data and
information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV can
now be used to greater effect by existing advertisers, whilst becoming
accessible for the first time to niche brands, small and medium-sized
businesses and location-specific advertisers."

So expect to get TV adverts from the curry house round the corner, or for
a stairlift the moment you hit 70.

Great, so now I get bombarded with adverts that may be slightly more
relevant to me than before. Big deal. They are STILL adverts, though, and as
such they are not wanted. I bin all adverts at source - I record everything
and edit out the adverts before watching. A couple of minutes' effort
up-front in VideoRedo means I get to watch programmes uninterrupted by spam.

sky adverts
 

On Wed, 15 Jan 2014 21:22:14 +0000, Andy Burns
wrote:

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV


Another reason to avoid Sky

Steve

--
Neural Planner Software http://www.npsnn.com
EasyNN-plus neural network software http://www.easynn.com
SwingNN prediction software http://www.swingnn.com

sky adverts
 

R. Mark Clayton wrote:
"Andy Burns" wrote in message
...
Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

Clever.

Normal advertisers will not be impressed however!

They seem to suggest one waay to use them is e.g. a car manufacturer
runs a "normal" advert which all viewers see, except they overlay it
with a smart advert for a sports car to mid-life crisis men, or a 4x4
SUV to families or a little "eco" car to single young people ...

sky adverts
 

Sounds like Google.
I have ad blockers on my internet browsers as the idiots cannot tell the
difference between bilind people and window blinds

Brian

--
From the Sofa of Brian Gaff Reply address is active
"Andy Burns" wrote in message
...
Brian Gaff wrote:

Why?

"Households can be selected based on factors like age, location and
life-stage, derived from a combination of Sky’s own customer data and
information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV can
now be used to greater effect by existing advertisers, whilst becoming
accessible for the first time to niche brands, small and medium-sized
businesses and location-specific advertisers."

So expect to get TV adverts from the curry house round the corner, or for
a stairlift the moment you hit 70.

sky adverts
 

On Wed, 15 Jan 2014 21:22:14 +0000, Andy Burns
wrote:

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

Luckily I will never have any reason to care.

I think the best way of avoiding these world domination attempts is
never to sign up to anything in which the hardware and the software
are provided by the same people.

My Freeview service comes to me from people who just provide a TV
service but not equipment, and my TV equipment was made by people who
just make equipment but not programmes. I am under no illusions about
whether the facility to edit out the adverts on my disk recorder would
be present if the recorder if had been manufactured by a TV service
provider. Likewise, I use an unlocked unbranded mobile phone bought
from Amazon, and a PAYG SIM card from a supermarket, and the parts for
my computers were purchased separately from the operating systems and
other software and put together myself. The aim is to keep control of
as much as possible of my own life by never letting one company or
organisation have too much simultaneous control of the same things.

I'm not paranoid, because the advertisers really are out to get us.

Rod.

sky adverts
 

On 16/01/2014 12:17, Roderick Stewart wrote:
On Wed, 15 Jan 2014 21:22:14 +0000, Andy Burns
wrote:

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

Luckily I will never have any reason to care.

I think the best way of avoiding these world domination attempts is
never to sign up to anything in which the hardware and the software
are provided by the same people.


You won't be buying a new TV then. The subject was just covered by
Radio 4 'You and Tours'. New TVs connected to the Internet are starting
to use this to report viewers habits.


--
Michael Chare

sky adverts
 

On Thu, 16 Jan 2014 12:55:33 UTC, Michael Chare
[email protected] wrote:

On 16/01/2014 12:17, Roderick Stewart wrote:
On Wed, 15 Jan 2014 21:22:14 +0000, Andy Burns
wrote:

Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live TV

http://www.skymedia.co.uk/sky-adsmar...y-adsmart.aspx

Luckily I will never have any reason to care.

I think the best way of avoiding these world domination attempts is
never to sign up to anything in which the hardware and the software
are provided by the same people.


You won't be buying a new TV then. The subject was just covered by
Radio 4 'You and Tours'. New TVs connected to the Internet are starting
to use this to report viewers habits.


Well that should be easy enough to block in a firewall :-)

--
Regards
Dave Saville

sky adverts
 

"R. Mark Clayton" wrote in message
...

"Andy Burns" wrote in message
...
Sky HD+ boxes are apparently set to download targeted adverts to hard
disk, and play them instead of the normal ad breaks while watching live
TV

Clever.

Normal advertisers will not be impressed however!

The "normal" advertisers are being asked to pay for this addition service
and some number (IIRC about 60), have signed up"