Digital UK pays for new livery and seats on Central Line Train
 

Because it is so difficult to get the digital switch over message across
to people living in Greater London and western Essex by conventional press,
radio, and television advertising (maybe Greater Londoners do not read news
papers or listen to the radio or watch television), Digital UK has take the
extra-ordinary measure of paying to refurbish the whole of a London Underground
Central Line train in Digital Switchover colors and seat patterns.

http://www.rail.co.UK/rail-news/2012/london-underground-central-line-advertises-digital-switchover/

I am sure that licence fee payers feel that this is money well spent
and wish underworld railways users a nice new refurbished train journey
on the Central Line.

Digital UK pays for new livery and seats on Central Line Train
 

J G Miller wrote:
Because it is so difficult to get the digital switch over message across
to people living in Greater London and western Essex by conventional press,
radio, and television advertising (maybe Greater Londoners do not read news
papers or listen to the radio or watch television), Digital UK has take the
extra-ordinary measure of paying to refurbish the whole of a London Underground
Central Line train in Digital Switchover colors and seat patterns.

http://www.rail.co.UK/rail-news/2012/london-underground-central-line-advertises-digital-switchover/

I am sure that licence fee payers feel that this is money well spent
and wish underworld railways users a nice new refurbished train journey
on the Central Line.

We've just returned from a weekend break in London, we walked 13 miles, rode
on the tube (though not the Central Line) engaged in shopping (well, SWMBO did
that bit really) and frequented cafes, bars, and restaurants.

I didn't see a single bit of DUK publicity, no posters, no leaflets, (not even
as litter) no silver robots, *nothing*. And I was looking, expecting to see
gallons of it. There was more here, in sleepy old Hampshire.

I can only presume DUK have spent their entire London DSO budget on that train !

--
Mark
Please replace invalid and invalid with gmx and net to reply.

www.paras.org.uk

Digital UK pays for new livery and seats on Central Line Train
 

"Mark Carver" wrote in message
...
J G Miller wrote:
Because it is so difficult to get the digital switch over message across
to people living in Greater London and western Essex by conventional
press,
radio, and television advertising (maybe Greater Londoners do not read
news
papers or listen to the radio or watch television), Digital UK has take
the
extra-ordinary measure of paying to refurbish the whole of a London
Underground
Central Line train in Digital Switchover colors and seat patterns.

http://www.rail.co.UK/rail-news/2012/london-underground-central-line-advertises-digital-switchover/

I am sure that licence fee payers feel that this is money well spent
and wish underworld railways users a nice new refurbished train journey
on the Central Line.

We've just returned from a weekend break in London, we walked 13 miles,
rode on the tube (though not the Central Line) engaged in shopping (well,
SWMBO did that bit really) and frequented cafes, bars, and restaurants.

I didn't see a single bit of DUK publicity, no posters, no leaflets, (not
even as litter) no silver robots, *nothing*. And I was looking, expecting
to see gallons of it. There was more here, in sleepy old Hampshire.

Really?

I haven't seen any in my area either

I have however had three letters through the post about it.

What better way is there of communicating with a fixed audience?

tim

Digital UK pays for new livery and seats on Central Line Train
 

tim.... wrote:
"Mark Carver" wrote in message

There was more here, in sleepy old Hampshire.

Really?

I haven't seen any in my area either

I have however had three letters through the post about it.

We had nothing through the letterbox directly from DUK, only full page ads in
the local free newspaper. There were postings in here a few weeks ago from
London region folk, that had had Hannington related stuff through their
letterboxes !

There were posters here in Basingstoke, on phone boxes, on large advertising
hoardings, in the shopping centre, and at the railway station.

What better way is there of communicating with a fixed audience?

Mention it on the telly I guess :-) (which they did)

--
Mark
Please replace invalid and invalid with gmx and net to reply.

www.paras.org.uk

Digital UK pays for new livery and seats on Central Line Train
 

I didn't see a single bit of DUK publicity, no posters, no leaflets,
(not even as litter) no silver robots, *nothing*. And I was looking,
expecting to see gallons of it. There was more here, in sleepy old
Hampshire.
There were a lot of DSO posters up a few weeks ago. (I remember well
as it struck me that some at least did not indicate that Satellite and
Cable would not be affected - a pretty major omission given this part of
London is fully cabled.)

I can only presume DUK have spent their entire London DSO budget on
that train !
I don't have figures but I suspect that with modern "wrapping" it is not
all that expensive compared with poster campaigns etc etc in terms of
views per pound. And it's by no means the first such use. They've done
other tube and DLR wraps for the Olympic bid, Compaq and others
--
Robin
reply to address is (meant to be) valid

Digital UK pays for new livery and seats on Central Line Train
 

On 04/03/2012 16:10, tim.... wrote:
Really?

I haven't seen any in my area either

I have however had three letters through the post about it.

What better way is there of communicating with a fixed audience?

We've had one leaflet about XP DSO. Which was binned, as we're on
Hannington.

I'd have though the TV was the right method. We did get some popups on
that.

Andy

Digital UK pays for new livery and seats on Central Line Train
 

On Sun, 04 Mar 2012 16:21:48 +0000, Mark Carver
wrote:

There were postings in here a few weeks ago from
London region folk, that had had Hannington related stuff through their
letterboxes !

And from Meridian folk like me who had London region blurb through
their letterboxes! Full of good intentions, I got as far as opening
it the other day, but when I saw the length of it I thought there were
better ways to spend the rest of my days on this earth, like watching
Freesat, than reading it. So unread it still remains!

There were posters here in Basingstoke, on phone boxes, on large advertising
hoardings, in the shopping centre, and at the railway station.

Not seen anything around Reading, AFAICR.
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Digital UK pays for new livery and seats on Central Line Train
 

J G Miller wrote:
Because it is so difficult to get the digital switch over message across
to people living in Greater London and western Essex by conventional press,
radio, and television advertising (maybe Greater Londoners do not read news
papers or listen to the radio or watch television), Digital UK has take the
extra-ordinary measure of paying to refurbish the whole of a London Underground
Central Line train in Digital Switchover colors and seat patterns.

http://www.rail.co.UK/rail-news/2012/london-underground-central-line-advertises-digital-switchover/

I am sure that licence fee payers feel that this is money well spent
and wish underworld railways users a nice new refurbished train journey
on the Central Line.
It proves that more money is spent on London than anywhere else. Why
didn't they do this for the Sheffield trams?

Bill

Digital UK pays for new livery and seats on Central Line Train
 

On 04/03/2012 15:49, J G Miller wrote:
I am sure that licence fee payers feel that this is money well spent
and wish underworld railways users a nice new refurbished train journey
on the Central Line.

I'm getting daft calls from relatives concerned by the leaflet they sent
out. Basically haven't read the leaflet but would like a yes / no answer
about whether they should do something. Read the leaflet?

Yet, they can read the daily maul and recite all the depressing trash in
that backwards.

Selective attention span :-(

--
Adrian C

Digital UK pays for new livery and seats on Central Line Train
 

On 04/03/2012 16:33, Andy Champ wrote:

We've had one leaflet about XP DSO.

Yes, it's Windows 7 now....

--
Adrian C