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-   -   Law passed in USA to prevent loud TV adverts (http://www.homecinemabanter.com/showthread.php?t=68123)

Mike Tomlinson December 4th 10 09:34 AM

Law passed in USA to prevent loud TV adverts
 

The Shermans have just passed legislation to outlaw loud TV adverts:

http://arstechnica.com/tech-policy/n...t-passed-will-
quiet-loud-tv-commercials-within-a-year.ars

"After approval by the House, the Commercial Advertisement Loudness
Mitigation (CALM) Act is now on its way to President Obama's desk. It
was passed by the Senate earlier this year. Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play"

Hope we get something similar here soon.

Next up: legislation to prevent advertisers from repeating the same
****ing advert over again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again.

--
(\__/)
(='.'=)
(")_(")



Andy Burns[_7_] December 4th 10 11:26 AM

Law passed in USA to prevent loud TV adverts
 
Mike Tomlinson wrote:

Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play


Perceived loudness is not the same as decibel level.

Hope we get something similar here soon.


I thought we already did? But thanks to dynamic range compression it
does not solve the loudness problem.

Dave Plowman (News) December 4th 10 11:38 AM

Law passed in USA to prevent loud TV adverts
 
In article ,
Mike Tomlinson wrote:
Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play"


What a stupid piece of legislation. Decibels don't measure perceived
'loudness'.

Hope we get something similar here soon.


ITV already limit the peak level (in 'decibels') to below the peak level
allowed for programme material.

--
*Caution: I drive like you do.

Dave Plowman London SW
To e-mail, change noise into sound.

tony sayer December 4th 10 11:50 AM

Law passed in USA to prevent loud TV adverts
 
In article , Mike Tomlinson
scribeth thus

The Shermans have just passed legislation to outlaw loud TV adverts:

http://arstechnica.com/tech-policy/n...t-passed-will-
quiet-loud-tv-commercials-within-a-year.ars

"After approval by the House, the Commercial Advertisement Loudness
Mitigation (CALM) Act is now on its way to President Obama's desk. It
was passed by the Senate earlier this year. Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play"

Hope we get something similar here soon.

Next up: legislation to prevent advertisers from repeating the same
****ing advert over again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again.


Yes but that keeps some of us here in work does it not;?...
--
Tony Sayer



pete December 4th 10 11:53 AM

Law passed in USA to prevent loud TV adverts
 
On Sat, 04 Dec 2010 10:38:51 +0000 (GMT), Dave Plowman (News) wrote:
In article ,
Mike Tomlinson wrote:
Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play"


What a stupid piece of legislation. Decibels don't measure perceived
'loudness'.

Hope we get something similar here soon.


ITV already limit the peak level (in 'decibels') to below the peak level
allowed for programme material.

And advertisers (and "pop" intended for radio/MP3 players) have
for a long time compressed their dynamic range and boosted middle
frequencies to make it all sound louder.
It will be interesting to discover if the american legislation
addresses the _energy_ in the sound, rather than simply its dB
level.


--
http://thisreallyismyhost.99k.org/03...0111728757.php

Dave Plowman (News) December 4th 10 12:07 PM

Law passed in USA to prevent loud TV adverts
 
In article ,
pete wrote:
On Sat, 04 Dec 2010 10:38:51 +0000 (GMT), Dave Plowman (News) wrote:
In article ,
Mike Tomlinson wrote:
Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play"


What a stupid piece of legislation. Decibels don't measure perceived
'loudness'.

Hope we get something similar here soon.


ITV already limit the peak level (in 'decibels') to below the peak level
allowed for programme material.

And advertisers (and "pop" intended for radio/MP3 players) have
for a long time compressed their dynamic range and boosted middle
frequencies to make it all sound louder.
It will be interesting to discover if the american legislation
addresses the _energy_ in the sound, rather than simply its dB
level.


The main problem is the matching of ad loudness to the programme material
either side of the break. On something like the X Factor, the ads don't
sound any louder. Indeed can come as a welcome relief. ;-)

In the middle of a poignant drama etc things can be different. And no
machine will ever sort this out - short of making the sound on that drama
match the ads, which would be a very retrograde action.

--
*Too many clicks spoil the browse *

Dave Plowman London SW
To e-mail, change noise into sound.

Brian Gaff December 4th 10 12:15 PM

Law passed in USA to prevent loud TV adverts
 
Did not Toshiba have some kind of circuit that was supposed to do this in
their TVs some time ago. The problem though is not absolute levels, its the
dynamic range and compression. The same peak levels can be in two bits of
programming but in one the quiet sounds are quiet, but on the other they are
higher. This is the crude circuit in portable tape recorders.
You even hear it on radio quite often. Thus, someone I hope has looked into
this and designed some kind of device to get the levels right.

Brian

--
Brian Gaff -
Note:- In order to reduce spam, any email without 'Brian Gaff'
in the display name may be lost.
Blind user, so no pictures please!
"Mike Tomlinson" wrote in message
...

The Shermans have just passed legislation to outlaw loud TV adverts:

http://arstechnica.com/tech-policy/n...t-passed-will-
quiet-loud-tv-commercials-within-a-year.ars

"After approval by the House, the Commercial Advertisement Loudness
Mitigation (CALM) Act is now on its way to President Obama's desk. It
was passed by the Senate earlier this year. Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play"

Hope we get something similar here soon.

Next up: legislation to prevent advertisers from repeating the same
****ing advert over again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again.

--
(\__/)
(='.'=)
(")_(")





Brian Gaff December 4th 10 12:18 PM

Law passed in USA to prevent loud TV adverts
 
Well, its far far worse on radio than on TV in both cases.

Have you been injured at work though no falt of your own.. Then call xxxx
boring old farts now for no fee genuine results.
I also would like to ban the terms and conditions gabled crap at the end of
the advert. If they cannot simply say what they offer, then go away.

Brian

--
Brian Gaff -
Note:- In order to reduce spam, any email without 'Brian Gaff'
in the display name may be lost.
Blind user, so no pictures please!
"Martin" wrote in message
...
On Sat, 4 Dec 2010 08:34:50 +0000, Mike Tomlinson
wrote:


The Shermans have just passed legislation to outlaw loud TV adverts:

http://arstechnica.com/tech-policy/n...t-passed-will-
quiet-loud-tv-commercials-within-a-year.ars

"After approval by the House, the Commercial Advertisement Loudness
Mitigation (CALM) Act is now on its way to President Obama's desk. It
was passed by the Senate earlier this year. Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play"

Hope we get something similar here soon.

Next up: legislation to prevent advertisers


and the BBC

from repeating the same
****ing advert over again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again.

--

Martin




Dave Plowman (News) December 4th 10 12:22 PM

Law passed in USA to prevent loud TV adverts
 
In article ,
Brian Gaff wrote:
I also would like to ban the terms and conditions gabled crap at the
end of the advert. If they cannot simply say what they offer, then go
away.


Same on TV. What the ad actually shows heavily modified by the small print
at the end. So an ad basically designed to deceive.

--
*When I'm not in my right mind, my left mind gets pretty crowded *

Dave Plowman London SW
To e-mail, change noise into sound.

Max Demian December 4th 10 01:14 PM

Law passed in USA to prevent loud TV adverts
 
"tony sayer" wrote in message
...
In article , Mike Tomlinson
scribeth thus

The Shermans have just passed legislation to outlaw loud TV adverts:

http://arstechnica.com/tech-policy/n...t-passed-will-
quiet-loud-tv-commercials-within-a-year.ars

"After approval by the House, the Commercial Advertisement Loudness
Mitigation (CALM) Act is now on its way to President Obama's desk. It
was passed by the Senate earlier this year. Rep. Anna Eshoo's (D-CA)
bill will require commercials to be at the same decibel levels as
programs during which they play"

Hope we get something similar here soon.

Next up: legislation to prevent advertisers from repeating the same
****ing advert over again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again and again and again and again and again and
again and again and again.


Yes but that keeps some of us here in work does it not;?...


Yeah and criminals keep the police, security firms, insurance companies in
work.

--
Max Demian




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