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In article ,
Brian Gaff wrote:

Incidentally, why has Fiver become five star?

New owner.

Why has Sky 3become pick?

It must be tricky for Sky. On the one hand they want the advertising
revenue from Freeview channels; on the other hand they want people to
switch to Sky. They need to attract viewers but at the same time have
them think they're missing something by using Freeview. They are
running poster advertisements here which misleadingly suggest that
people need to look at the Sky website to find out about the digital
switchover which is happening this summer.

Do these people really think a change of name is going to affect their
viewing figures?

It quite likely does, though I suspect it's more about brand
differentiation. As I said above - they don't want people to think
they can get Sky on Freeview.

-- Richard

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"Richard Tobin" wrote in message
...
In article ,
Brian Gaff wrote:

Incidentally, why has Fiver become five star?

New owner.

Why has Sky 3become pick?

It must be tricky for Sky. On the one hand they want the advertising
revenue from Freeview channels; on the other hand they want people to
switch to Sky. They need to attract viewers but at the same time have
them think they're missing something by using Freeview. They are
running poster advertisements here which misleadingly suggest that
people need to look at the Sky website to find out about the digital
switchover which is happening this summer.

Do these people really think a change of name is going to affect their
viewing figures?

It quite likely does, though I suspect it's more about brand
differentiation. As I said above - they don't want people to think
they can get Sky on Freeview.

You can still get Sky News on Freeview.

If Pick TV is supposed to be a taster for Sky programmes, surely it should
have Sky in its name, like Sky Extra.

--
Max Demian

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"Max Demian" wrote in message ...

"Richard Tobin" wrote in message
...
In article ,
Brian Gaff wrote:

Incidentally, why has Fiver become five star?

New owner.

Why has Sky 3become pick?

It must be tricky for Sky. On the one hand they want the advertising
revenue from Freeview channels; on the other hand they want people to
switch to Sky. They need to attract viewers but at the same time have
them think they're missing something by using Freeview. They are
running poster advertisements here which misleadingly suggest that
people need to look at the Sky website to find out about the digital
switchover which is happening this summer.

Do these people really think a change of name is going to affect their
viewing figures?

It quite likely does, though I suspect it's more about brand
differentiation. As I said above - they don't want people to think
they can get Sky on Freeview.

You can still get Sky News on Freeview.

If Pick TV is supposed to be a taster for Sky programmes, surely it should
have Sky in its name, like Sky Extra.

--
Max Demian





I won't subscribe to Sky whilst the channels come with

a. DOG ****
b. Adverts.

This has been my position since 2000 and will remain so!



Sky's statement "believe in better", is a bit like a religious statement: It
works on some people, but I am like a "doubting Thomas" who must see with my
own eyes. What I see is commercial filled channels, stuffed with adverts and
DOG ****. That's not better, it's worse.

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Brian Gaff wrote:

Why has Sky 3become pick?

No-one nose.

Bill

(for Brian: that was n-o-s-e not k-n-o-w-s)

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Johny B Good wrote:
On Tue, 02 Nov 2010 10:43:37 -0000, Ian

wrote:

In message


,
"

writes

[snip]


The BBC channels could be easily distinguishable by being the
only
channels without DOGS.

Bingo! That's exactly right! The best part of using the
DOGless
strategy is that all the commercial competition now has no
choice but
to carry on using DOGs thus making a DOGless BBC broadcast
stand out
with brilliant clarity to the viewers who will swiftly come to
know
that a DOGless broadcast is a BBC broadcast.

The lack of such irritating DOG crap on the screen becomes a
'trademark' indicator of quality in itself when all other
broadcasters have no choice but to continue polluting their
"program
content" with DOG crap for fear of upsetting their customers[1]
who
won't be best pleased with the reduced level of "product"[2]
being
delivered to them.

[1] The advertising agencies

[2] The viewing audience (Never lose sight of the fact that
whenever
you watch a program delivered via a commercial broadcaster, you
are
the 'product').

Yes. I already tend to consider channels with DOGs as low
budget/low quality channels. The BBC should dare to be different.

--
Mark

BBC1 HD
 

On Wed, 16 Mar 2011 05:54:12 -0000, "Brian Gaff"
wrote:

Do these people really think a change of name is going to affect their
viewing figures?

Yes.

What's even sadder is they may be right.

BBC1 HD
 

On Wed, 16 Mar 2011 12:08:01 -0000, "MarkU"
wrote:


Yes. I already tend to consider channels with DOGs as low
budget/low quality channels. The BBC should dare to be different.

BBC3 and BBC4 have DOGs. The rot has set in!

Steve

--
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On Wed, 16 Mar 2011 05:54:12 -0000, "Brian Gaff"
wrote:

Sorry, still don't get this dog stuff. Anyone not capable of knowing what
channel they are on might not be the best of people to attempt to advertise
too due to their poor memory!


Of course they could be blind like me, but then a dog is of no help there
either!

Incidentally, why has Fiver become five star?

Why has Sky 3become pick?

Do these people really think a change of name is going to affect their
viewing figures?

A change of name might indeed affect viewing figures.

The UKTV company changed the names of its channels to things like Home,
Blighty, Dave, Watch, Gold, Yesterday, etc. This seems to have been
successful.

--
Peter Duncanson
(in uk.tech.digital-tv)

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On Wed, 16 Mar 2011 13:54:16 +0000, Peter Duncanson
wrote:

The UKTV company changed the names of its channels to things like Home,
Blighty, Dave, Watch, Gold, Yesterday, etc. This seems to have been
successful.

I don't think it has been successful as I have never watched any of
the named channels. Perhaps I'm not a typical viewer.

Steve

--
Neural network applications, help and support.

Neural Planner Software. www.npsl1.com
EasyNN-plus. Neural Networks plus. www.easynn.com
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JustNN. Just Neural Networks. www.justnn.com

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On Wed, 16 Mar 2011 14:01:30 +0000, Stephen Wolstenholme
wrote:

On Wed, 16 Mar 2011 13:54:16 +0000, Peter Duncanson
wrote:

The UKTV company changed the names of its channels to things like Home,
Blighty, Dave, Watch, Gold, Yesterday, etc. This seems to have been
successful.

I don't think it has been successful as I have never watched any of
the named channels. Perhaps I'm not a typical viewer.

I watch the two available on Freeview: Dave and Yesterday which used to
be UKTV G2 and UKTV History respectively.

Dave is mainly repeats of things like QI, Mock the Week, Top Gear, etc.

--
Peter Duncanson
(in uk.tech.digital-tv)