BBC 6 Music and Asian Network face axe in shake-up
 

On 03/03/2010 08:24, Dave Plowman (News) wrote:
In ,
Adrian wrote:
Both would have been a success on FM.

Seems the Asian network was a success once with over 1/2 million
listeners. So not anything to do with the platform?

Maybe but ye can't ignore the fact that FM reaches so many places more
than DAB with existing readily analogue equipment. Until ye can walk,
say, from the kitchen to the car, and listen to the same morning radio
program without spending an arm and a leg on electronics, I don't think
there is going to great a loyalty of listeners for radio stations not
similcasting on FM.

Which makes 'internet' radio a total waste of money too, then?

Nope, far more of a reach. Worldwide audience for broadcasters,
Accessible equipment, easier installation, better quality. Could also
work in a car, but I'm pushing that one a bit.

Mobile Broadband-enabled car radio anyone?


Yes, the BBC could have made the content of the Asian network as stuffy
and patronising as Radio 4. And lost share to commercial stations who
broadcast information on where and how to spend money - Some folks
around here certainly have plenty of it! Presumably they want to listen
to the advert breaks, and the nonsense directed to them from murdoch.

Dunno, my tastes in Asian culture lie elsewhere ...

(the restaurant)

--
Adrian C