Freeview+ gets massive marketing push
 

Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

http://www.guardian.co.uk/media/2008...ing-television

Uh huh. This is timed just as PVRs are appearing with the "Freeview
Replay" logo. Well done Freeview.

What will be their next great idea? Promote "Freeview HD" on TV and mark
the boxes "Freeview2"?

--
Dave Farrance

Freeview+ gets massive marketing push
 

"Dave Farrance" wrote in message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

What is the difference between Freeview+ and Freeview replay? It was about
this time last year that I purchased one of the new replay boxes....

Freeview+ gets massive marketing push
 

On Thu, 06 Nov 2008 20:46:25 +0000, Dave Farrance wrote:
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

It is very important that they clear the stock of obsolete Freeview PVRs
before the new DVB-t2 devices become available.

After all why get a family to buy ONE new box, when it is practical
to get them to buy TWO new boxes in succession?

Freeview+ gets massive marketing push
 

On Thu, 06 Nov 2008 20:46:25 +0000, Dave Farrance wrote:
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

It is very important that they clear the stock of obsolete Freeview PVRs
before the new DVB-t2 devices become available.

After all why get a family to buy ONE new box, when it is practical
to get them to buy TWO new boxes in succession?

Freeview+ gets massive marketing push
 

"J G Miller" wrote in message ...
On Thu, 06 Nov 2008 20:46:25 +0000, Dave Farrance wrote:
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

It is very important that they clear the stock of obsolete Freeview PVRs
before the new DVB-t2 devices become available.

After all why get a family to buy ONE new box, when it is practical
to get them to buy TWO new boxes in succession?

I doubt we'll see DVB-T/T2 PVR boxes out before 2010.

Freeview+ gets massive marketing push
 

"GTS" wrote:

What is the difference between Freeview+ and Freeview replay? It was about
this time last year that I purchased one of the new replay boxes....

It's just "Freeview Replay" renamed because they realised that the public
associated "plus" with PVR functionality. If somebody who posts to this
group didn't know that, then how likely is it that Joe Public will?

A shop will unpack the first box of a given model that they receive and
put it on display, and they'll leave it there as long as that model
remains available. So, for example, the sparkly new Humax PVR9300T is
going to sit on display with the "Freeview Replay" logo for the next
couple of years, even though I presume that the 9300s coming off the
production line *now* have been re-marked as "Freeview+".

--
Dave Farrance

Freeview+ gets massive marketing push
 

"GTS" wrote in message
...

"Dave Farrance" wrote in message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

What is the difference between Freeview+ and Freeview replay? It was about
this time last year that I purchased one of the new replay boxes....



There is no difference whatsoever, just a change of name. I do
merchandising work on behalf of Freeview and I have been visiting stores and
simply putting Freeview + stickers over the old Freeview Replay ones. Then
putting out POS and leaflets for customers.

Freeview+ gets massive marketing push
 

"Dave Farrance" wrote in message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

http://www.guardian.co.uk/media/2008...ing-television

Uh huh. This is timed just as PVRs are appearing with the "Freeview
Replay" logo. Well done Freeview.

What will be their next great idea? Promote "Freeview HD" on TV and mark
the boxes "Freeview2"?
--
Dave Farrance

What an absolute ****e waste of money on that nondescript advert, surely a
straightforward 'demonstration' of what a Freeview PVR actually is and how
simple it is to use in comparison to a VCR would be money much better spent?

Freeview+ gets massive marketing push
 

No! No! No! That would be far too simple and sensible!

You have totally failed to grasp that the average watcher of TV
Adverts is expected to have -ve IQ and an attention span less than 5
secs! Stay in after class and write out 1000 times:

"I must not assume that normal people are as intelligent as myself!"

:-)

On Fri, 7 Nov 2008 10:13:39 -0000, "Ivan"
wrote:

What an absolute ****e waste of money on that nondescript advert, surely a
straightforward 'demonstration' of what a Freeview PVR actually is and how
simple it is to use in comparison to a VCR would be money much better spent?

Freeview+ gets massive marketing push
 

"Tel" wrote in message
...

"GTS" wrote in message
...

"Dave Farrance" wrote in
message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

What is the difference between Freeview+ and Freeview replay? It was
about
this time last year that I purchased one of the new replay boxes....

There is no difference whatsoever, just a change of name. I do
merchandising work on behalf of Freeview and I have been visiting stores
and
simply putting Freeview + stickers over the old Freeview Replay ones.
Then
putting out POS and leaflets for customers.

I thought the old name was "Freeview Playback".

--
Max Demian

Freeview+ gets massive marketing push
 

In article , Java Jive wrote:
No! No! No! That would be far too simple and sensible!

You have totally failed to grasp that the average watcher of TV
Adverts is expected to have -ve IQ and an attention span less than 5
secs! Stay in after class and write out 1000 times:

"I must not assume that normal people are as intelligent as myself!"

:-)

On Fri, 7 Nov 2008 10:13:39 -0000, "Ivan"
wrote:

What an absolute ****e waste of money on that nondescript advert, surely a
straightforward 'demonstration' of what a Freeview PVR actually is and how
simple it is to use in comparison to a VCR would be money much better spent?

Describe it as "like a VCR with 100 hours worth of tape all one little box" and
even some technothickies might get the idea.

I used to describe a TV production server and disk drive room as "a bit like a
giant iPod that can hold six weeks worth of video". The guy in charge of it
seemed to find this somewhat belittling, but you could see understanding dawning
on visitors' faces when they were told, because it explained a roomful of
mystery in terms of something already familiar to them.

Rod.
--
Virtual Access V6.3 free usenet/email software from
http://sourceforge.net/projects/virtual-access/

Freeview+ gets massive marketing push
 

They need to clear the stock they all keep before they let the great
unwashed know it will need yet another gizmo.

Brian

--
Brian Gaff....Note, this account does not accept Bcc: email.
graphics are great, but the blind can't hear them
Email:
__________________________________________________ __________________________________________________ __________


"Dave Farrance" wrote in message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

http://www.guardian.co.uk/media/2008...ing-television

Uh huh. This is timed just as PVRs are appearing with the "Freeview
Replay" logo. Well done Freeview.

What will be their next great idea? Promote "Freeview HD" on TV and mark
the boxes "Freeview2"?

--
Dave Farrance

Freeview+ gets massive marketing push
 

On Fri, 07 Nov 2008 12:29:36 +0000, Brian Gaff wrote:
They need to clear the stock they all keep before they let the great
unwashed know it will need yet another gizmo.

You are 100% correct, and that new gizmo is DVB-t2 decoders and HD PVRs
in approximately 12-18 months time.

Gotta clear the obsolete stock from the warehouses and shelves before
then, so lets launch a massive marketing push to con the public into
buying them now.

Freeview+ gets massive marketing push
 

In message , Tel wrote

"GTS" wrote in message
...

"Dave Farrance" wrote in message
...
Tonight, Freeview launches its biggest TV campaign, costing £6.5m to
promote "Freeview+" PVRs.

What is the difference between Freeview+ and Freeview replay? It was about
this time last year that I purchased one of the new replay boxes....



There is no difference whatsoever, just a change of name. I do
merchandising work on behalf of Freeview and I have been visiting stores and
simply putting Freeview + stickers over the old Freeview Replay ones. Then
putting out POS and leaflets for customers.


Surely the older models didn't work too well because the manufacturers
rushed out sub-standard boxes without waiting to see how the
broadcasters would implement the service at their end? Just putting
stickers on older faulty equipment seems like trying to get rid of a
mountain of existing stock in the sales peak period up to christmas.

--
Alan
news2006 {at} amac {dot} f2s {dot} com

Freeview+ gets massive marketing push
 

"Max Demian" wrote:

I thought the old name was "Freeview Playback".

Ah. I wasn't sure that I recalled it correctly so I put Freeview-Replay
into Google and got several pages of hits, so I assumed that it was
right. Evidently, I just found other people making the same mistake.

--
Dave Farrance