People who "brand" channels should be fired
 

In article ,
Zero Tolerance wrote:
On Fri, 20 Jun 2008 21:23:27 +0100, Andy Burns
wrote:

Anyone know why have Five Live have recently added "and /now/ in-car" to
their listening methods?

Because the BBC have now invented DAB car radios.

not so - it's because the Controller has got such a radio in his car ;-)

--
From KT24 - in "Leafy Surrey"

Using a RISC OS computer running v5.11

People who "brand" channels should be fired
 

In article ,
Edster wrote:
charles wrote:


In article ,
Zero Tolerance wrote:
On Fri, 20 Jun 2008 21:23:27 +0100, Andy Burns
wrote:

Anyone know why have Five Live have recently added "and /now/ in-car"
to their listening methods?

4Because the BBC have now invented DAB car radios.

not so - it's because the Controller has got such a radio in his car ;-)

She's had one in there for years, she said on Feedback years ago that
she listens to Radio 3 on a car DAB, that's why R3 is much higher
quality than everything else.

are you talking about the same person? The Controller of Radio 5 Live is
male.

--
From KT24 - in "Leafy Surrey"

Using a RISC OS computer running v5.11

People who "brand" channels should be fired
 

In article , Edster
wrote:
charles wrote:


In article , Edster
wrote:
charles wrote:


In article , Zero Tolerance
wrote:
On Fri, 20 Jun 2008 21:23:27 +0100, Andy Burns
wrote:

Anyone know why have Five Live have recently added "and /now/
in-car" to their listening methods?

4Because the BBC have now invented DAB car radios.

not so - it's because the Controller has got such a radio in his car
;-)

She's had one in there for years, she said on Feedback years ago that
she listens to Radio 3 on a car DAB, that's why R3 is much higher
quality than everything else.

are you talking about the same person? The Controller of Radio 5 Live is
male.

No, the controller of digital radio, the person who gets to decide what
bitrates are used.

that person wouldn't decide the Radio 5 Live jingles.

--
From KT24 - in "Leafy Surrey"

Using a RISC OS computer running v5.11

People who "brand" channels should be fired
 

On 22/06/2008 06:28, Edster wrote:

She might request new ones that advertise car DAB radios better.

But the jingle doesn't say that DAB is now (any more than before)
available in-car it just says that R5L is now available in-car, as
though *any* radios in cars are a new thing.

People who "brand" channels should be fired
 

On Sun, 22 Jun 2008 11:26:21 +0100, Andy Burns
wrote:

On 22/06/2008 06:28, Edster wrote:

She might request new ones that advertise car DAB radios better.

But the jingle doesn't say that DAB is now (any more than before)
available in-car it just says that R5L is now available in-car, as
though *any* radios in cars are a new thing.

"Now" is basically what the BBC use to provide back-door promotion of
things, in order that it seems to have some justification and is not
perceived as an obvious plug (which might just conflict with the
non-commercial requirements of the BBC).

Hence, "and now in-car" provides handy promotion for the new range of
affordable, "plug-inn-able to your tape deck" DAB car radios. You will
notice that the commercial radio stations are also doing a big push on
these right now - this, of course, must be a coincidence because the
BBC would never engage in commercial promotion by the back door.

Similar uses of "now" promotion include Freesat. E.g. "We just wanted
to tell you all about BBC HD. Now you've been able to get BBC HD on
nasty old Sky or cable for the last couple of years, during which time
we never mentioned the service once, BUT NOW THERE'S FREESAT, which is
brilliant and free and new and available at Comet and Argos in fine
selected colours. And this is not a commercial, oh no. Buy Freesat."

Comprable commercials of even less subtlety have been running across
other BBC Radio outlets, too.

--

People who "brand" channels should be fired
 

In message , Paul Martin
writes
[]
Online, on digital, and on 88 to 91 FM, this is Radio 2 from the BBC.
[]
However, the following doesn't have quite the same ring:

"On the Internet, on the two digital television platforms, on DAB, and
using the GE/Zenith pilot tone stereo system on a frequency modulated
carrier between 88 and 91 megahertz on VHF band II, this is Radio 2
from the BBC."

No, far more glorious! It'd be nice to have that sort of thing,
occasionally - bit like giving the Queen's full title (you know, "..
United Kingdom of Great Britain and Northern Ireland, the Channel
Islands, .." and so on almost to Rockall. Should be someone with a
sonorous voice, too. And of course "BBC" would be in full too ...
--
J. P. Gilliver. UMRA: 1960/1985 MB++G.5AL(+++)IS-P--Ch+(p)Ar+T[?]H+Sh0!:`)DNAf
** http://www.soft255.demon.co.uk/G6JPG-PC/JPGminPC.htm for thoughts on PCs. **

I've banked the cheque!

Hi! I'm a .signature virus! Copy me into yours and join the fun! (Done ...)

People who "brand" channels should be fired
 

On 22/06/2008 13:14, Edster wrote:

Is R5L on normal radios as well?

Yes, good old medium wave and BBC local FM stations after 1am,
RadioFiveLiveSportsExtra is only on new-fangled DAB/DTT/internet etc.