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-   -   Long or short advert breaks (http://www.homecinemabanter.com/showthread.php?t=57385)

Carl Waring[_2_] March 22nd 08 10:54 AM

Long or short advert breaks
 
Mike Henry wrote:
In , Edster
wrote:

allan tracy wrote:


Long advert breaks allow viewers to get up a do something else and
are far more likely to be fast forwarded when watching a recording.


A smart advertiser would make adverts that can still get their
message across when watched at 12x speed with no sound. (30x fast
forward doesn't work because you are often a few minutes into the
programme before you notice the adverts are finished).


What do you mean, 30x FF doesn't work? Of course it does! TiVo's top
speed is 60x FF which works brilliantly, because when you press
"play" it winds back to the bit that was flashing past when you
pressed it. Ie the software can take your reaction time into account.
Yet another great feature that the copy-cat PVRs didn't copy,
obviously.


Of course, some of us don't need the 'jump-back' feature 'cos we're so
brilliant ;-D

--
Carl Waring
DigiGuide:
Full: http://getdigiguide.com/?p=1&r=1495
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Web-based: http://getdigiguide.com/?p=3&r=1495



Carl Waring[_2_] March 22nd 08 11:10 AM

Long or short advert breaks
 
Carl Waring wrote:
Seeing that it is simply and completely *not* *aloud* to do PP then I


Yeah yeah. I know. "allowed" :-) Musta been thinking of a certain girl group
;-)

--
Carl Waring
DigiGuide:
Full: http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



Paul Heslop March 22nd 08 01:17 PM

Long or short advert breaks
 
Paul Hyett wrote:

On Fri, 21 Mar 2008 at 21:02:59, Paul Heslop
wrote in uk.media.tv.sky :

I always understood that the lack of adverts was the main selling point
of the Sky Movie Channels - after all, they charge ****ing enough for
them!


I have the same view for all sky channels, as in ones owned by them
not just ones they show.

Good point.

I wonder how much higher the basic (£21/mth) package would be if Sky
were totally advert free?
--
Paul 'Charts Fan' Hyett


I shudder to think. :O)

--
Paul (We won't die of devotion)
-------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/

Paul Heslop March 22nd 08 01:19 PM

Long or short advert breaks
 
Carl Waring wrote:

Carl Waring wrote:
Seeing that it is simply and completely *not* *aloud* to do PP then I


Yeah yeah. I know. "allowed" :-) Musta been thinking of a certain girl group
;-)

heh heh, I'm glad you spotted it first. I was like, shall I pull him
on that or on his ranting :O))

--
Paul (We won't die of devotion)
-------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/

[email protected] March 22nd 08 02:42 PM

Long or short advert breaks
 
In uk.media.tv.misc Edster wrote:
In real life hardly anyone bought one. Even at the height of the BBC's
advertising campaign a few Xmases ago they weren't exactly flying off
the shelves.


I have four. Two table top and two portable. How else is anybody supposed
to get a decent reception for Radios 5, 7 and the World Service?

--
Aldous Huxley: Facts do not cease to exist because they are ignored.

[email protected] March 22nd 08 04:01 PM

Long or short advert breaks
 
In uk.media.tv.misc Edster wrote:
wrote:


In uk.media.tv.misc Edster wrote:
In real life hardly anyone bought one. Even at the height of the BBC's
advertising campaign a few Xmases ago they weren't exactly flying off
the shelves.


I have four. Two table top and two portable. How else is anybody supposed
to get a decent reception for Radios 5, 7 and the World Service?


More people listen to those through their TV than through DAB. The
quality is higher and it doesn't involve buying anything they don't
already have. Radio 4 were broadcasting pictures with their afternoon
play earlier this week for that reason.


Can't get freeview here, neither can I get it on a portable on the bus and
train.

--
Isaac Asimov: Properly read, the Bible is the most potent
force for atheism ever conceived.

Zero Tolerance March 22nd 08 09:21 PM

Long or short advert breaks
 
On Sat, 22 Mar 2008 09:51:52 -0000, "Carl Waring"
wrote:

Of course, you can *prove* that this /actually/ happens, can't you? I look
forward to your citing reputable sources for this claim.


Suggest you try watching a few old episodes of EastEnders and Only
Fools & Horses.

--

Zero Tolerance March 22nd 08 09:23 PM

Long or short advert breaks
 
On Fri, 21 Mar 2008 18:27:06 +0000, Mike Henry
wrote:

works really well and the idea is not rocket science - it's an 8-year old
product now - so if the other PVRs don't copy good ideas then that's their
loss.


The minor matter of tivo having patented the "skip-back-after-FF" idea

may also have something to do with it.

--

Carl Waring[_2_] March 23rd 08 11:02 AM

Long or short advert breaks
 
Zero Tolerance wrote:
On Sat, 22 Mar 2008 09:51:52 -0000, "Carl Waring"
wrote:

Of course, you can *prove* that this /actually/ happens, can't you?
I look forward to your citing reputable sources for this claim.


Suggest you try watching a few old episodes of EastEnders and Only
Fools & Horses.


What might I see if I did. A box of branded breakfast cereal on a table?
Wow! Yeah, that's so completely wrong it can /only/ be PP. Or, perhaps, it's
breakfast time and they're, you know, having cereals? :-/

--
Carl Waring
DigiGuide:
Full: http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



Carl Waring[_2_] March 23rd 08 11:03 AM

Long or short advert breaks
 
Edster wrote:
"Carl Waring" wrote:


Zero Tolerance wrote:
On Fri, 21 Mar 2008 10:08:46 GMT, Paul Heslop
wrote:

They aren't blatant Carl, but unlike days of old where they had
make believe stuff they tend to use the real thing now. It's quite
well known they do product placement, though this article says
otherwise

You only need to watch the programmes to see the commercial
influences. "I know, let's set this scene in a corner shop. Make
sure you get the PAL DOG FOOD cans in shot. Great. Now let's do an
interior. Make sure you get those KELLOGG'S CORN FLAKES right in the
middle of the table."


Of course, you can *prove* that this /actually/ happens, can't you?
I look forward to your citing reputable sources for this claim.


You just need to watch the programmes with your eyes open for a
change.


I wasn't aware there was any other way to watch a *TV* programme.

(No offense to any blind people in this group.)

--
Carl Waring
DigiGuide:
Full: http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



Carl Waring[_2_] March 23rd 08 11:04 AM

Long or short advert breaks
 
Paul Heslop wrote:
Carl Waring wrote:

Carl Waring wrote:
Seeing that it is simply and completely *not* *aloud* to do PP then
I


Yeah yeah. I know. "allowed" :-) Musta been thinking of a certain
girl group ;-)

heh heh, I'm glad you spotted it first. I was like, shall I pull him
on that or on his ranting :O))


What rant? You mean "pointing out the bleeding obvious to idiots"? ;-)

--
Carl Waring
DigiGuide:
Full: http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



Carl Waring[_2_] March 23rd 08 11:20 AM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
http://news.bbc.co.uk/1/hi/magazine/4391955.stm
As it stands, product placement is already allowed on British TV (both BBC
and commercial channels) to add a sense of realism. But under the current
'free supply' rules programme makers cannot profit from it, and the brand
has limited say over how it is featured on screen.

http://www.bbc.co.uk/guidelines/edit...placemen.shtml
Product placement
We must never include a product or service in sound or vision in return for
cash, services or any consideration in kind. This is product placement. It
is illegal to make any such arrangements in the EU.

http://www.bbc.co.uk/pressoffice/pre.../product.shtml
(Selected quotes here)

The BBC has completed an investigation into allegations of product placement
and product prominence made in the Sunday Times.

The investigation was carried out by Claire Powell, Chief Adviser, Editorial
Policy, at the request of Jana Bennett, the BBC's Director of Television.

The investigation found that a number of people in independent production
companies working for the BBC were offered an unspecified payment by an
undercover Sunday Times reporter in exchange for featuring products on air
and the BBC is deeply reassured that in every case this offer was refused.

In none of the programmes investigated did anyone give guarantees that a
product would be featured if it was supplied for free or at a reduced cost.

In many cases where the Sunday Times alleged that products seen in
programmes had been supplied for free by companies, the investigation found
that they had either in fact been paid for by the programme, or in one case
was personal property lent to the programme by a member of the production
team.

The investigation found that in every case where products had been sourced
for free, this was done in accordance with the BBC's guidelines.

So, like I said, there *is* no PP on BBC shows.


--
Carl Waring
DigiGuide:
Full: http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



Carl Waring[_2_] March 23rd 08 11:57 AM

Long or short advert breaks
 
Carl Waring wrote:
Paul Heslop wrote:
Carl Waring wrote:

Carl Waring wrote:
Seeing that it is simply and completely *not* *aloud* to do PP then
I

Yeah yeah. I know. "allowed" :-) Musta been thinking of a certain
girl group ;-)

heh heh, I'm glad you spotted it first. I was like, shall I pull him
on that or on his ranting :O))


What rant? You mean "pointing out the bleeding obvious to idiots"? ;-)


I'm sorry. I suppose I shouldn't call someone an idiot just because they
don't know about something that I do. I know I wouldn't like it :-)

So here goes. There *is* a difference between Product Placement (which is
actually *illegal* on /any/ TV channel in the EU) and simply having a 'real
world' product in any given scene.

--
Carl Waring
DigiGuide:
Full: http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



Paul Heslop March 23rd 08 02:15 PM

Long or short advert breaks
 
Carl Waring wrote:

Carl Waring wrote:
Paul Heslop wrote:
Carl Waring wrote:

Carl Waring wrote:
Seeing that it is simply and completely *not* *aloud* to do PP then
I

Yeah yeah. I know. "allowed" :-) Musta been thinking of a certain
girl group ;-)

heh heh, I'm glad you spotted it first. I was like, shall I pull him
on that or on his ranting :O))


What rant? You mean "pointing out the bleeding obvious to idiots"? ;-)


I'm sorry. I suppose I shouldn't call someone an idiot just because they
don't know about something that I do. I know I wouldn't like it :-)

So here goes. There *is* a difference between Product Placement (which is
actually *illegal* on /any/ TV channel in the EU) and simply having a 'real
world' product in any given scene.

You should be ashamed, you insensitive person. I will be crying all
night now.

heh heh

--
Paul (We won't die of devotion)
-------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/

Zero Tolerance March 23rd 08 02:16 PM

Long or short advert breaks
 
On Sun, 23 Mar 2008 10:02:52 -0000, "Carl Waring"
wrote:

What might I see if I did. A box of branded breakfast cereal on a table?
Wow! Yeah, that's so completely wrong it can /only/ be PP. Or, perhaps, it's
breakfast time and they're, you know, having cereals? :-/


So why is it always one particular brand of cereal that always gets
featured? Are no other makes available?

Eldorado was another fine example of product placement, with
characters virtually thrusting products directly into the camera.
--

Zero Tolerance March 23rd 08 02:21 PM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
On Sun, 23 Mar 2008 10:20:46 -0000, "Carl Waring"
wrote:

So, like I said, there *is* no PP on BBC shows.


Doesn't sound like you read that article at all.

product placement is already allowed on British TV (both BBC
and commercial channels) to add a sense of realism. But under the current
'free supply' rules programme makers cannot profit from it, and the brand
has limited say over how it is featured on screen.


So basically as long as the programme makers "don't profit from it",
not only can manufacturers of goods and services get their products
shown on air (free publicity that is worth many thousands of pounds)
but they can even have a limited say in how it is featured!

And you say that "there *is* no PP on BBC shows" ?

How about 'The Apprentice' ? You think all those Amstrad products
turned up on screen by accident?

--

Dom Robinson[_2_] March 23rd 08 03:44 PM

Long or short advert breaks
 
In article ,
says...
On Fri, 21 Mar 2008 at 21:02:59, Paul Heslop
wrote in uk.media.tv.sky :

I always understood that the lack of adverts was the main selling point
of the Sky Movie Channels - after all, they charge ****ing enough for
them!


I have the same view for all sky channels, as in ones owned by them
not just ones they show.

Good point.

I wonder how much higher the basic (£21/mth) package would be if Sky
were totally advert free?

It simply wouldn't happen. A Simpsons episode comfortable fits within the 30-
minute slot on Sky One, whereas without ads they'd need to find some other
filler.

At least we don't have as many ads as the US (yet), where the Simpsons
sometimes struggles to fit within that same 30-min slot, as a result.
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/*
http://DVDfever.co.uk (editor)
/* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news
/* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://www.youtube.com/profile?user=DVDdom

Dom Robinson[_2_] March 23rd 08 03:44 PM

Long or short advert breaks
 
In article ,
says...
On Sun, 23 Mar 2008 10:02:52 -0000, "Carl Waring"
wrote:

What might I see if I did. A box of branded breakfast cereal on a table?
Wow! Yeah, that's so completely wrong it can /only/ be PP. Or, perhaps, it's
breakfast time and they're, you know, having cereals? :-/


So why is it always one particular brand of cereal that always gets
featured? Are no other makes available?

Eldorado was another fine example of product placement, with
characters virtually thrusting products directly into the camera.

Really? Examples?
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/*
http://DVDfever.co.uk (editor)
/* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news
/* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://www.youtube.com/profile?user=DVDdom

Dom Robinson[_2_] March 23rd 08 03:44 PM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
In article ,
says...
product placement is already allowed on British TV (both BBC
and commercial channels) to add a sense of realism. But under the current
'free supply' rules programme makers cannot profit from it, and the brand
has limited say over how it is featured on screen.


So basically as long as the programme makers "don't profit from it",
not only can manufacturers of goods and services get their products
shown on air (free publicity that is worth many thousands of pounds)
but they can even have a limited say in how it is featured!

And you say that "there *is* no PP on BBC shows" ?

How about 'The Apprentice' ? You think all those Amstrad products
turned up on screen by accident?


There's so much product placement on TV on all channels, not just the BBC.

Coming soon we've got the "Flora London Marathon", then over the year there's
also the "888.com World Snooker Championship" and the "Carling FA Cup Final",
etc.

Why do the BBC, of all channels, have to say the product name? Even when
Embassy stopped sponsoring the snooker after 30 years, the commentators seemed
beside themselves about the fact the sponsor was changing. Who ****ing cares
who sponsors it? Were they only bothered because they no longer got free tabs
out of it?
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/*
http://DVDfever.co.uk (editor)
/* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news
/* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://www.youtube.com/profile?user=DVDdom

Dom Robinson[_2_] March 23rd 08 03:44 PM

Long or short advert breaks
 
In article ,
says...
In uk.media.tv.misc Edster wrote:
In real life hardly anyone bought one. Even at the height of the BBC's
advertising campaign a few Xmases ago they weren't exactly flying off
the shelves.


I have four. Two table top and two portable. How else is anybody supposed
to get a decent reception for Radios 5, 7 and the World Service?


Sky box?
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/*
http://DVDfever.co.uk (editor)
/* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news
/* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://www.youtube.com/profile?user=DVDdom

Paul Hyett March 23rd 08 08:52 PM

Long or short advert breaks
 
On Sun, 23 Mar 2008 at 14:44:37, Dom Robinson
wrote in uk.media.tv.misc :

In article ,
says...
On Fri, 21 Mar 2008 at 21:02:59, Paul Heslop
wrote in uk.media.tv.sky :

I always understood that the lack of adverts was the main selling point
of the Sky Movie Channels - after all, they charge ****ing enough for
them!

I have the same view for all sky channels, as in ones owned by them
not just ones they show.

Good point.

I wonder how much higher the basic (£21/mth) package would be if Sky
were totally advert free?

It simply wouldn't happen. A Simpsons episode comfortable fits within the 30-
minute slot on Sky One, whereas without ads they'd need to find some other
filler.


Why should the 30 minute time-slot be sacrosanct? Why not 25 minutes?
--
Paul 'Charts Fan' Hyett

Felicity S. March 24th 08 02:28 AM

Long or short advert breaks
 
Mike Henry wrote:

Edster wrote:


Mike Henry wrote:


What do you mean, 30x FF doesn't work? Of course it does! TiVo's top
speed is 60x FF which works brilliantly, because when you press "play"
it winds back to the bit that was flashing past when you pressed it.
Ie the software can take your reaction time into account. Yet another
great feature that the copy-cat PVRs didn't copy, obviously.


How would it know how fast your reaction time is?


Ask their software developers. All a TiVo user needs to know it jumps
back a bit so that you "land" at the end of the advert break, despite
seeing it fly past at high speed and taking time to press a button.


So if a user's reaction time is just 0.3 seconds different from the
value built into the TiVo, it will wind to a point 0.3 minutes away
from the end of the advert break - an error range of 36 seconds.


Fliss

--
She said: You campaigned for me? Why? You think all this...
'school spirit' stuff is stupid.
He said: I never said it was stupid, I said it's beneath you.


Carl Waring[_2_] March 24th 08 09:18 AM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
Dom Robinson wrote:
In article ,
says...
product placement is already allowed on British TV (both BBC
and commercial channels) to add a sense of realism. But under the
current 'free supply' rules programme makers cannot profit from it,
and the brand has limited say over how it is featured on screen.


So basically as long as the programme makers "don't profit from it",
not only can manufacturers of goods and services get their products
shown on air (free publicity that is worth many thousands of pounds)
but they can even have a limited say in how it is featured!

And you say that "there *is* no PP on BBC shows" ?

How about 'The Apprentice' ? You think all those Amstrad products
turned up on screen by accident?


There's so much product placement on TV on all channels, not just the
BBC.

Coming soon we've got the "Flora London Marathon", then over the year
there's also the "888.com World Snooker Championship" and the
"Carling FA Cup Final", etc.


That's not PP; that's event sponsorship and is /nothing/ to do with the
channel it is being shown on; especially the BBC.


--
Carl Waring
DigiGuide:
Full:
http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



Carl Waring[_2_] March 24th 08 09:20 AM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
Zero Tolerance wrote:
On Sun, 23 Mar 2008 10:20:46 -0000, "Carl Waring"
wrote:

So, like I said, there *is* no PP on BBC shows.


Doesn't sound like you read that article at all.

product placement is already allowed on British TV (both BBC
and commercial channels) to add a sense of realism. But under the
current 'free supply' rules programme makers cannot profit from it,
and the brand has limited say over how it is featured on screen.


So basically as long as the programme makers "don't profit from it",


Well yeah. I was talking about the type of PP that others were meaning; it
anything /but/ the use of every-day objects in scenes.

And you say that "there *is* no PP on BBC shows" ?


Indeed there isn't.

How about 'The Apprentice' ? You think all those Amstrad products
turned up on screen by accident?


Hmmm... Alan Sugar's company using his own products? Who'da thunk it!


--
Carl Waring
DigiGuide:
Full: http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



Bingo99 March 24th 08 10:36 AM

Long or short advert breaks
 
I once read that subs account for about 87% of Sky revenue, so that leaves
13% made up by ad's and other revenues

If they put up the sub's by 13% and stopped showing ad's during the prog's
would anyone go for it?

B99

"Paul Hyett" wrote in message
...
On Fri, 21 Mar 2008 at 21:02:59, Paul Heslop
wrote in uk.media.tv.sky :

I always understood that the lack of adverts was the main selling point
of the Sky Movie Channels - after all, they charge ****ing enough for
them!


I have the same view for all sky channels, as in ones owned by them
not just ones they show.

Good point.

I wonder how much higher the basic (£21/mth) package would be if Sky were
totally advert free?
--
Paul 'Charts Fan' Hyett




Bingo99 March 24th 08 10:47 AM

Long or short advert breaks
 
And "This series is available on DVD for a huge cost!"


"Edster" wrote in message
...
Jeff Lawrence wrote:


On 20 Mar, 12:42, Krustov wrote:

What do you lot prefer - and why .

- long advert break ?

- short advert break ?


How about no ad breaks? That works for me. If only there were TV
channels offering such a thing.
Cheers
Jeff


The BBC channels only have adverts for DAB radios and Freeview boxes,
and they only show them between programmes.




Zero Tolerance March 24th 08 02:40 PM

Long or short advert breaks
 
On Mon, 24 Mar 2008 09:36:56 -0000, "Bingo99"
wrote:

If they put up the sub's by 13% and stopped showing ad's during the prog's
would anyone go for it?


Since that'd only cover the 'Sky' channels and not the legions of
other channels like UKTV ****, UKTV **** + 1, UKTV **** 2, etc, I
think I'll pass. It's not like it's hard to fast-forward though the
ads. Surely nobody watches television 'live' any more anyway.

--

Zero Tolerance March 24th 08 02:41 PM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
On Sun, 23 Mar 2008 14:44:38 -0000, Dom Robinson
wrote:

Coming soon we've got the "Flora London Marathon", then over the year there's
also the "888.com World Snooker Championship" and the "Carling FA Cup Final",
etc.


That reminds me, it must be nearly time for Fairy Automatic Children
In Need again soon...

--

Zero Tolerance March 24th 08 02:43 PM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
On Mon, 24 Mar 2008 08:20:29 -0000, "Carl Waring"
wrote:

And you say that "there *is* no PP on BBC shows" ?


Indeed there isn't.


Sorry, it's already been proved that there is. And it's quite alright
as long as the programme makers don't "profit" from it.

How about 'The Apprentice' ? You think all those Amstrad products
turned up on screen by accident?


Hmmm... Alan Sugar's company using his own products? Who'da thunk it!


Yeah, exactly, do you REALLY think that Alan Sugar's secretary uses a
domestic Amstrad [email protected]? And of course it's just coincidence that all
of the swanky houses the contestants stay in ALSO have [email protected] as
well.... Yes, just a coincidence...

--

Stephen O'Connell March 24th 08 03:37 PM

Long or short advert breaks
 
Brian W wrote:
"Paul Hyett" wrote in message
...
On Thu, 20 Mar 2008 at 11:42:11, Krustov wrote in
uk.media.tv.sky :

What do you lot prefer - and why .

- long advert break ?

- short advert break ?

If I *had* to choose, I'd say longer - as it's less work to edit out
fewer, longer breaks than loads of little ones.


Yes, agreed. As 95% of what I watch is recorded, it's quite easy to
delete out the ads and burn to DVD before watching. A 1-hour
programme is only 40 minutes long then.


I think programmes that fill a one hour TV schedule slot are made and
edited to 44mins length. So 16 mins of any one TV hour are adverts and
trailers etc, so that's plenty to cut out if you are editing for DVD-R
purposes, in which case less but longer breaks are easier. I use Sky+
myself and don't watch the adverts anyway, so it's swings and
roundabouts..


Paul Heslop March 24th 08 06:20 PM

Long or short advert breaks
 
Zero Tolerance wrote:

On Mon, 24 Mar 2008 09:36:56 -0000, "Bingo99"
wrote:

If they put up the sub's by 13% and stopped showing ad's during the prog's
would anyone go for it?


Since that'd only cover the 'Sky' channels and not the legions of
other channels like UKTV ****, UKTV **** + 1, UKTV **** 2, etc, I
think I'll pass. It's not like it's hard to fast-forward though the
ads. Surely nobody watches television 'live' any more anyway.

--


we certainly try not to. My wife absolutely hates the drivel they fill
channels with and even when she watches some pap like "I'd do
anything" she likes to be able to wind through anything she finds
boring. Mind you, she prefers it if I record to our dvd's hard drive
and edit out all the ad breaks :O)

--
Paul (We won't die of devotion)
-------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/

Rob. March 24th 08 07:16 PM

Long or short advert breaks
 
Paul Heslop wrote:
Zero Tolerance wrote:
On Mon, 24 Mar 2008 09:36:56 -0000, "Bingo99"
wrote:

If they put up the sub's by 13% and stopped showing ad's during the prog's
would anyone go for it?

Since that'd only cover the 'Sky' channels and not the legions of
other channels like UKTV ****, UKTV **** + 1, UKTV **** 2, etc, I
think I'll pass. It's not like it's hard to fast-forward though the
ads. Surely nobody watches television 'live' any more anyway.

--


we certainly try not to. My wife absolutely hates the drivel they fill
channels with and even when she watches some pap like "I'd do
anything" she likes to be able to wind through anything she finds
boring. Mind you, she prefers it if I record to our dvd's hard drive
and edit out all the ad breaks :O)

"And the next person to go is ... [half an hour later] ... after the
break ... [half an hour later] ... Gerty!"

if they wont just announce the results I won't watch! (Not that I care
enough to watch these shows anyway)

Paul Hyett March 24th 08 07:48 PM

Long or short advert breaks
 
On Mon, 24 Mar 2008 at 09:36:56, Bingo99 wrote in
uk.media.tv.sky :

I once read that subs account for about 87% of Sky revenue, so that leaves
13% made up by ad's and other revenues

If they put up the sub's by 13% and stopped showing ad's during the prog's
would anyone go for it?


Not if they showed them in-between instead...
--
Paul 'Charts Fan' Hyett

Dom Robinson[_2_] March 24th 08 10:36 PM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
In article ,
says...
Dom Robinson wrote:
In article ,
says...
product placement is already allowed on British TV (both BBC
and commercial channels) to add a sense of realism. But under the
current 'free supply' rules programme makers cannot profit from it,
and the brand has limited say over how it is featured on screen.

So basically as long as the programme makers "don't profit from it",
not only can manufacturers of goods and services get their products
shown on air (free publicity that is worth many thousands of pounds)
but they can even have a limited say in how it is featured!

And you say that "there *is* no PP on BBC shows" ?

How about 'The Apprentice' ? You think all those Amstrad products
turned up on screen by accident?


There's so much product placement on TV on all channels, not just the
BBC.

Coming soon we've got the "Flora London Marathon", then over the year
there's also the "888.com World Snooker Championship" and the
"Carling FA Cup Final", etc.


That's not PP; that's event sponsorship and is /nothing/ to do with the
channel it is being shown on; especially the BBC.

But the BBC shouldn't be promoting a product, like it's doing.

Look at the time when they couldn't mention the Radio Times without saying
"Other listings magazines are available".
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/*
http://DVDfever.co.uk (editor)
/* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news
/* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://www.youtube.com/profile?user=DVDdom

Dom Robinson[_2_] March 24th 08 10:36 PM

Long or short advert breaks
 
In article ,
says...
On Sun, 23 Mar 2008 at 14:44:37, Dom Robinson
wrote in uk.media.tv.misc :

In article ,

says...
On Fri, 21 Mar 2008 at 21:02:59, Paul Heslop
wrote in uk.media.tv.sky :

I always understood that the lack of adverts was the main selling point
of the Sky Movie Channels - after all, they charge ****ing enough for
them!

I have the same view for all sky channels, as in ones owned by them
not just ones they show.

Good point.

I wonder how much higher the basic (£21/mth) package would be if Sky
were totally advert free?

It simply wouldn't happen. A Simpsons episode comfortable fits within the 30-
minute slot on Sky One, whereas without ads they'd need to find some other
filler.


Why should the 30 minute time-slot be sacrosanct? Why not 25 minutes?

Because it's a rare occasion when a primetime programme doesn't start/end on
the hour or half-hour and they try to avoid it.
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/*
http://DVDfever.co.uk (editor)
/* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news
/* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://www.youtube.com/profile?user=DVDdom

Dom Robinson[_2_] March 24th 08 10:36 PM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
In article ,
says...
"Carl Waring" wrote:


So basically as long as the programme makers "don't profit from it",


Well yeah. I was talking about the type of PP that others were meaning; it
anything /but/ the use of every-day objects in scenes.


Like DAB radios in every house on Eastenders?

Good job they don't build DAB into washing machines...
--

Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk
/*
http://DVDfever.co.uk (editor)
/* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news
/* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles
New music charts - http://dvdfever.co.uk/music.shtml
Youtube - http://www.youtube.com/profile?user=DVDdom

Paul Heslop March 24th 08 10:46 PM

Long or short advert breaks
 
"Rob." wrote:


"And the next person to go is ... [half an hour later] ... after the
break ... [half an hour later] ... Gerty!"

if they wont just announce the results I won't watch! (Not that I care
enough to watch these shows anyway)


and that Phillip Schofield, why does he have to SHOUT!!!?

--
Paul (We won't die of devotion)
-------------------------------------------------------
Stop and Look
http://www.geocities.com/dreamst8me/

Paul Hyett March 25th 08 08:49 AM

Long or short advert breaks
 
On Mon, 24 Mar 2008 at 21:36:34, Dom Robinson
wrote in uk.media.tv.sky :

Why should the 30 minute time-slot be sacrosanct? Why not 25 minutes?

Because it's a rare occasion when a primetime programme doesn't start/end on
the hour or half-hour and they try to avoid it.


What does that have to do with the length of timeslot on a subscription
channel, though?
--
Paul 'Charts Fan' Hyett

Carl Waring[_2_] March 25th 08 10:58 AM

Product Placement in BBC programmmes ( Long or short advert breaks)
 
Dom Robinson wrote:
In article ,
says...
Dom Robinson wrote:
In article ,
says...
product placement is already allowed on British TV (both BBC
and commercial channels) to add a sense of realism. But under the
current 'free supply' rules programme makers cannot profit from
it, and the brand has limited say over how it is featured on
screen.

So basically as long as the programme makers "don't profit from
it", not only can manufacturers of goods and services get their
products shown on air (free publicity that is worth many thousands
of pounds) but they can even have a limited say in how it is
featured!

And you say that "there *is* no PP on BBC shows" ?

How about 'The Apprentice' ? You think all those Amstrad products
turned up on screen by accident?


There's so much product placement on TV on all channels, not just
the BBC.

Coming soon we've got the "Flora London Marathon", then over the
year there's also the "888.com World Snooker Championship" and the
"Carling FA Cup Final", etc.


That's not PP; that's event sponsorship and is /nothing/ to do with
the channel it is being shown on; especially the BBC.

But the BBC shouldn't be promoting a product, like it's doing.


They're not. They're just covering an event. That's it. I think there'd be
more of a fuss (certainly from Snooker fans) if they /didn't/ cover the
event!

--
Carl Waring
DigiGuide:
Full:
http://getdigiguide.com/?p=1&r=1495
Freeview (free): http://getdigiguide.com/?p=4&r=1495
Web-based: http://getdigiguide.com/?p=3&r=1495



michael adams March 25th 08 05:18 PM

Product Placement in BBC programmmes ( Long or short advert breaks)
 

"Zero Tolerance" wrote in message
...
On Sun, 23 Mar 2008 10:20:46 -0000, "Carl Waring"
wrote:

So, like I said, there *is* no PP on BBC shows.


Doesn't sound like you read that article at all.

product placement is already allowed on British TV (both BBC
and commercial channels) to add a sense of realism. But under the current
'free supply' rules programme makers cannot profit from it, and the brand
has limited say over how it is featured on screen.


So basically as long as the programme makers "don't profit from it",
not only can manufacturers of goods and services get their products
shown on air (free publicity that is worth many thousands of pounds)
but they can even have a limited say in how it is featured!



If you're doing the props for a TV show you show the stuff people are
most likely to buy. You just go to a supermarket and buy the popular
brands. The market leaders. That's how you achieve realism.

The same doesn't go for the beer in Stenders or Corrie (although the
rules may have been tighter when Corrie started anyway) as there's no
one market leader in tied pubs or brewers.

Kellogs or Nestle(Shredded Wheat etc) don't pay the BBC anything.
If the BBC want to portray "normal" people eating breakfast cereal then
they'll be eating either a Kellogs or a Nestle product as they're the
market leaders. If they started featuring obscure brands, or identifiable
supermarket own brands that weren't market leaders then maybe you'd
have a point.

As it is you don't.


michael adams

....








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