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Product Placement in BBC programmmes ( Long or short advert breaks)
In article ,
says... "Dom Robinson" wrote in message t... There's so much product placement on TV on all channels, not just the BBC. Coming soon we've got the "Flora London Marathon", then over the year there's also the "888.com World Snooker Championship" and the "Carling FA Cup Final", etc. Why do the BBC, of all channels, have to say the product name? Because if they didn't, they lose the broadcasting rights. Is that in the contract, and can we see that online? -- Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk /* http://DVDfever.co.uk (editor) /* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news /* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles New music charts - http://dvdfever.co.uk/music.shtml Youtube - http://www.youtube.com/profile?user=DVDdom |
Product Placement in BBC programmmes ( Long or short advert breaks)
In article ,
says... "michael adams" wrote: "Edster" wrote in message ... "michael adams" wrote: "Dom Robinson" wrote in message et... There's so much product placement on TV on all channels, not just the BBC. Coming soon we've got the "Flora London Marathon", then over the year there's also the "888.com World Snooker Championship" and the "Carling FA Cup Final", etc. Why do the BBC, of all channels, have to say the product name? Because if they didn't, they lose the broadcasting rights. Which, if the event got good ratings, would be snapped up by one of the Beeb's competitors. michael adams ... The BBC is public funded, it doesn't have any competitors. So it doesn't compete for ratings ? Why would it need to? They always claim they don't chase ratings. Of course, that's bull****. -- Dom Robinson Gamertag: DVDfever email: dom at dvdfever dot co dot uk /* http://DVDfever.co.uk (editor) /* 1136 DVDs, 372 games, 401 CDs, 110 cinema films, 52 concerts, videos & news /* burnout paradise, simpsons movie, duffy in concert, spiderwick chronicles New music charts - http://dvdfever.co.uk/music.shtml Youtube - http://www.youtube.com/profile?user=DVDdom |
Product Placement in BBC programmmes ( Long or short advert breaks)
uk.media.tv.sky
Dom Robinson Tue, 25 Mar 2008 21:47:26 -0000 Why? Because michael adams has a "public duty" to disagree with whatever anyone else says Thats not 100% true . I once made the point there was a market for a dedicated printed freeview tv guide as listing stuff like skyone and the sky movies channels is all a bit pointless if you cant actually watch them - and he agreed with me a couple of months later . He just needs some time to think about stuff :-)) -- www.krustov.co.uk |
Product Placement in BBC programmmes ( Long or short advertbreaks)
Dom Robinson wrote:
In article , says... "Dom Robinson" wrote in message Why do the BBC, of all channels, have to say the product name? Because if they didn't, they lose the broadcasting rights. Is that in the contract, and can we see that online? It certainly tallies with what I've heard BBC spokespersonages say in the past. Seem to remember they have to do things like showing the sponsors name in captions and programme titles a certain number of times as well. |
Product Placement in BBC programmmes ( Long or short advert breaks)
On Tue, 25 Mar 2008 16:21:35 -0000, "michael adams"
wrote: Because if they didn't, they lose the broadcasting rights. Which, if the event got good ratings, would be snapped up by one of the Beeb's competitors. Well then that's good. After all, the BBC shouldn't be spending my licence fee on buying events which other channels would be perfectly happy to spend their own money on. -- |
Product Placement in BBC programmmes ( Long or short advert breaks)
On Tue, 25 Mar 2008 16:18:50 -0000, "michael adams"
wrote: If you're doing the props for a TV show you show the stuff people are most likely to buy. You just go to a supermarket and buy the popular brands. The market leaders. That's how you achieve realism. Except you don't need to. The market leaders come to you and give you the stuff for free, out of the goodness of their own hearts. And, of course, because having your product shoved in front of millions of people is brilliant free advertising. Of course, being a commercial organisation, these market leaders will tell the BBC how they want the products seen, and of course the BBC will happily meet those demands "to a limited extent", so it's all very cosy and everyone gets what they need. All very cosy indeed. The same doesn't go for the beer in Stenders or Corrie (although the rules may have been tighter when Corrie started anyway) as there's no one market leader in tied pubs or brewers. Beer is unique because those venues are such a big part of the soaps that any 'placement' would swiftly be unacceptably prominent. Aside from which, the beer companies would be fighting over who would be on the soaps this week, and for a pub to be changing the beers it sells each week would be highly unrealistic. Quite aside from making it far too OBVIOUS that this kind of "subliminal marketing" was going on. If they started featuring obscure brands, or identifiable supermarket own brands that weren't market leaders then maybe you'd have a point. As it is you don't. Sorry, but I do. The fact that you DON'T see obscure brands (or made-up brands) just proves that the 'realism' is distorted towards reflecting those brands that are most willing to play nice with the producers. Millions of people buy Tesco Value cornflakes but you'll never see them on EastEnders. Wonder why that is... -- |
Long or short advert breaks
Edster wrote:
Dom Robinson wrote: In article , says... "Rob." wrote: "And the next person to go is ... [half an hour later] ... after the break ... [half an hour later] ... Gerty!" if they wont just announce the results I won't watch! (Not that I care enough to watch these shows anyway) and that Phillip Schofield, why does he have to SHOUT!!!? To take our minds off his grey hair. And the puppet that works him. and the enormous pair of knockers stood at his side -- Paul (We won't die of devotion) ------------------------------------------------------- Stop and Look http://www.geocities.com/dreamst8me/ |
Long or short advert breaks
Paul Hyett wrote:
Edster wrote in uk.media.tv.sky : allan tracy wrote: Long advert breaks allow viewers to get up a do something else and are far more likely to be fast forwarded when watching a recording. A smart advertiser would make adverts that can still get their message across when watched at 12x speed with no sound. (30x fast forward doesn't work because you are often a few minutes into the programme before you notice the adverts are finished). Are there any DVD/HDD recorders that allow automatic chaptering in conveniently ad-break sized periods? Five minutes is usually a little too long - maybe 3 minutes... :) Automated chaptering would be useless for that purpose. You'd need user-definable chaptering. JVC DVD-R/HDD machines (when you can find them) have it. Sony machines don't. IIRC (from the one I had to try at home), Toshiba DVD-R/HDD machines, like Sony, won't transfer a user-defined chapter mark from the HDD to the DVD-R(W). With the JVC, it's easy to mark the end of the advert breaks on the HDD. Those chapter points then translate onto the DVD-R and you can simply click "next" when the ads start on your recording. |
Product Placement in BBC programmmes ( Long or short advert breaks)
"Zero Tolerance" wrote in message ... On Tue, 25 Mar 2008 16:21:35 -0000, "michael adams" wrote: Because if they didn't, they lose the broadcasting rights. Which, if the event got good ratings, would be snapped up by one of the Beeb's competitors. Well then that's good. After all, the BBC shouldn't be spending my licence fee on buying events which other channels would be perfectly happy to spend their own money on. So that another channel got the top ratings for that slot and the BBC got hardly any viewers. Then numpties like you would complain as to why should you pay a Licence Fee for programmes nobody watches. Joined up thinking clearly doesn't come easily to morons like you. Which is presumably why a lot of BBC programes are over the top of your head. Zero tolerance - zero a lot of things, by the looks of it. michael adams .... -- |
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