five DOG
 

Here's the reply I got from five regarding their DOG, I notice they no
longer claim to have research saying people _ like_ them, "we believe that
the majority of this audience are extremely visually literate and
comfortable with the use of DOGs."


Dear Correspondent



Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them, most
permanently and virtually every channel at some point has one during the
day. 85% of households in the UK are watching digital TV and we believe
that the majority of this audience are extremely visually literate and
comfortable with the use of DOGs.

The logo is translucent white and completely unobtrusive; it will appear on
screen at all programming times except for during commercial and promotional
breaks.

Your comments about the re-introduction of our logo have been noted in our
Viewer Enquiries Report, which is circulated throughout the company.

If there is anything further we can help you with, please do not hesitate to
contact us.

Thank you for your interest in Five.

Yours sincerely


Kevin

VIEWER ADVISOR

five DOG
 

"Adrian A" wrote in message
...
snip

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry
them, most permanently and virtually every channel at some point has
one during the day. 85% of households in the UK are watching
digital TV and we believe that the majority of this audience are
extremely visually literate and comfortable with the use of DOGs.

snip more clap-trap

I assume they consider their audience to thick [1] to use the
'information' button on their remote controls to launch there own
locally generated 'DOG' showing which channel they are watching should
they forget?! :~(

[1] or the TX chain to unstable

five DOG
 

Adrian A wrote:


Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them, most
permanently and virtually every channel at some point has one during the
day.

The obvious response to that is "And if the other channels all jumped
off a cliff then would you do it too?" It's just about as useful an
answer as "Everyone else is doing it."

Stewart

five DOG
 

we believe that the majority of this audience are extremely
visually literate and comfortable with the use of DOGs.


Is that implying that you are not 'visually literate' because you are not
comfortable with them?

WTF does VISUALLY LITERATE mean anyway??

--
Regards,
Chris.
(Remove Elvis's shoes to email me)

five DOG
 

"Adrian A" wrote in message
...
Here's the reply I got from five regarding their DOG, I notice they no
longer claim to have research saying people _ like_ them, "we believe that
the majority of this audience are extremely visually literate and
comfortable with the use of DOGs."


Dear Correspondent



Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them,
most permanently and virtually every channel at some point has one during
the day. 85% of households in the UK are watching digital TV and we
believe that the majority of this audience are extremely visually literate
and comfortable with the use of DOGs.

The logo is translucent white and completely unobtrusive; it will appear
on screen at all programming times except for during commercial and
promotional breaks.
Its during the ad breaks that there IS a use for the DOG but not at any
other time
ted

Your comments about the re-introduction of our logo have been noted in our
Viewer Enquiries Report, which is circulated throughout the company.

If there is anything further we can help you with, please do not hesitate
to contact us.

Thank you for your interest in Five.

Yours sincerely


Kevin

VIEWER ADVISOR

five DOG
 

On 19 Oct, 10:31, "Adrian A" wrote:
Here's the reply I got from five regarding their DOG, I notice they no
longer claim to have research saying people _ like_ them, "we believe that
the majority of this audience are extremely visually literate and
comfortable with the use of DOGs."

Dear Correspondent

Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them, most
permanently and virtually every channel at some point has one during the
day. 85% of households in the UK are watching digital TV and we believe
that the majority of this audience are extremely visually literate and
comfortable with the use of DOGs.

The logo is translucent white and completely unobtrusive; it will appear on
screen at all programming times except for during commercial and promotional
breaks.

Your comments about the re-introduction of our logo have been noted in our
Viewer Enquiries Report, which is circulated throughout the company.

If there is anything further we can help you with, please do not hesitate to
contact us.

Thank you for your interest in Five.

Yours sincerely

Kevin

VIEWER ADVISOR

In terms of DOGs I'm not comfortable with them, but i've almost got
used to them now (not the same thing).
What I *HATE* is those little popup things that appear towards the end
of a program (on ITV) to tell you what's on next. Talk about
distracting.

Doc

five DOG
 

ChrisM wrote:
we believe that the majority of this audience are extremely
visually literate and comfortable with the use of DOGs.


Is that implying that you are not 'visually literate' because you are not
comfortable with them?

WTF does VISUALLY LITERATE mean anyway??

Probably that you can see the DOG and read it.

five DOG
 

"ted msn" wrote in message
...

snip

Its during the ad breaks that there IS a use for the DOG but not at
any other time

Why, other than to assist channel hoppers?! No, there really is no
need for channel ID DOG's, "in this digital age" there is already a
means (either on DVB-T or DVB-S) of checking which channel is
selected.

five DOG
 

ChrisM wrote:
we believe that the majority of this audience are extremely
visually literate and comfortable with the use of DOGs.


Is that implying that you are not 'visually literate' because you are not
comfortable with them?

WTF does VISUALLY LITERATE mean anyway??


Probably means you do not need to engage your brain to see the DOG as a
work of art (cf Turner prize) on television :-)

PeeGee
--
The reply address is a spam trap. All mail is reported as spam.
"Nothing should be able to load itself onto a computer without the
knowledge or consent of the computer user. Software should also be able
to be removed from a computer easily."
Peter Cullen, Microsoft Chief Privacy Strategist (Computing 18 Aug 05)

five DOG
 

On Fri, 19 Oct 2007 10:31:01 +0100, "Adrian A"
wrote:

The logo is translucent white and completely unobtrusive; it will appear on
screen at all programming times except for during commercial and promotional
breaks.

It it was "completely unobtrusive" we wouldn't be complaining about
them and they would also not achieve their stated "purpose" of
imforming stupid people what channel they are watching.

M

five DOG
 

On Fri, 19 Oct 2007 15:17:55 +0100, Mark
wrote:

On Fri, 19 Oct 2007 10:31:01 +0100, "Adrian A"
wrote:

The logo is translucent white and completely unobtrusive; it will appear on
screen at all programming times except for during commercial and promotional
breaks.

It it was "completely unobtrusive" we wouldn't be complaining about
them and they would also not achieve their stated "purpose" of
imforming stupid people what channel they are watching.

From Wikipedia and other sources:

"On April 14 1997, teletext's logo poll specifically for five, took
place. Teletext reported that 70% of viewers were in favour of the
logo to be removed from the screen."

So CH5 want to annoy at least 70% of their viewers?

M

five DOG
 

"Adrian A" wrote in message
...
Here's the reply I got from five regarding their DOG, I notice they no
longer claim to have research saying people _ like_ them, "we believe that
the majority of this audience are extremely visually literate and
comfortable with the use of DOGs."


Dear Correspondent



Thank you for your recent e-mail regarding the re-introduction of our DOG.

In an environment of up to 400 channels, we feel that it is entirely
appropriate to carry a DOG. The vast majority of channels carry them,
most permanently and virtually every channel at some point has one during
the day. 85% of households in the UK are watching digital TV and we
believe that the majority of this audience are extremely visually literate
and comfortable with the use of DOGs.

If people are visually literate then they should know how to use the EPG or
Info button or read the caption which comes up every time they change
channels which tells them what channel they are watching. ****ING
PATRONISING MOTHER ****ING PIECES OF ****!


The logo is translucent white and completely unobtrusive; it will appear
on

THE **** IT IS!

screen at all programming times except for during commercial and
promotional breaks.

Oh, and why is that then. Don't you MOTHER ****ERS want us viewers to know
what channel we are watching during the commercials when there is no
difference between the commercials on one commercial channel and another so
you don't know what channel you are watching whereas the programmes are all
different and easily recognisable therefore you can easily identify the one
you want to watch and the channels its on instantly? IGNORANT *******!


Your comments about the re-introduction of our logo have been noted in our
Viewer Enquiries Report, which is circulated throughout the company.

If there is anything further we can help you with, please do not hesitate
to contact us.

Thank you for your interest in Five.

Give me these MOTHER ****ING ****S e-mail address and I will write to them
telling the FESTERING SCUM that I won't be watching their channel again
until the DOG is removed!


Yours sincerely


Kevin

VIEWER ADVISOR

five DOG
 

In message ews.net,
":Jerry:" wrote

"ted msn" wrote in message
...

snip

Its during the ad breaks that there IS a use for the DOG but not at
any other time

Why, other than to assist channel hoppers?! No, there really is no
need for channel ID DOG's, "in this digital age" there is already a
means (either on DVB-T or DVB-S) of checking which channel is
selected.


If the DOG is so useful why do they remove them during the adverts?


--
Alan
news2006 {at} amac {dot} f2s {dot} com

five DOG
 

"Mark" wrote in message
...
On Fri, 19 Oct 2007 10:31:01 +0100, "Adrian A"
wrote:

The logo is translucent white and completely unobtrusive; it will appear
on
screen at all programming times except for during commercial and
promotional
breaks.

It it was "completely unobtrusive" we wouldn't be complaining about
them and they would also not achieve their stated "purpose" of
imforming stupid people what channel they are watching.

M

DOGs do not appear during commercial and promotional breaks because the DOG
is itself an advertisement which could distract viewers from paying full
attention to the sponsors.

I have tried in the past approaching the broadcasters and just got the
standard run around both from the commercial and public service channels.

My view is that DOGs are in direct contravention of the rules which set out
the amount of advertising allowed on any channel. The DOGs are continuous
advertisements for all the channels which show them and should be regulated
in the same way as other advertisements.

http://www.asab.org.uk/asa/ Perhaps these are the folk we should really be
complaining to. It would give them something really worthwhile to do.
My one letter will probably get lost in their busy world but a number from
several different viewers expressing their dissatisfaction might get the
message across.


Richard

five DOG
 

"Hawkins" wrote in message
...

"Mark" wrote in message
...
On Fri, 19 Oct 2007 10:31:01 +0100, "Adrian A"
wrote:

The logo is translucent white and completely unobtrusive; it will appear
on
screen at all programming times except for during commercial and
promotional
breaks.

It it was "completely unobtrusive" we wouldn't be complaining about
them and they would also not achieve their stated "purpose" of
imforming stupid people what channel they are watching.

M

DOGs do not appear during commercial and promotional breaks because the
DOG is itself an advertisement which could distract viewers from paying
full attention to the sponsors.

I have tried in the past approaching the broadcasters and just got the
standard run around both from the commercial and public service channels.

My view is that DOGs are in direct contravention of the rules which set
out the amount of advertising allowed on any channel. The DOGs are
continuous

Those rules are set out by Ofcom, so its them you should be complaining to
not the ASA.

advertisements for all the channels which show them and should be
regulated in the same way as other advertisements.

http://www.asab.org.uk/asa/ Perhaps these are the folk we should really
be complaining to. It would give them something really worthwhile to do.
My one letter will probably get lost in their busy world but a number from
several different viewers expressing their dissatisfaction might get the
message across.


Richard