TiVo company brand trust rises
 

http://www.macworld.com/news/2006/04...rand/index.php

The remarks come in a report that looks at brand identity and the importance of a company's brand. The report also studies the
effect a company's brand has on the pricing of its products and the demographics of those that purchase the products.

Over all, only Apple and Tivo saw their brand trust rise in the last two years, according to the report. The final tally saw Bose,
Dell, Hewlett-Packard, Panasonic and Sony earn the highest marks, while Microsoft, Gateway and LG ranked lowest.

TiVo company brand trust rises
 

In article ,
Joe Smith wrote:

http://www.macworld.com/news/2006/04...rand/index.php

The remarks come in a report that looks at brand identity and the importance
of a company's brand. The report also studies the
effect a company's brand has on the pricing of its products and the
demographics of those that purchase the products.

Over all, only Apple and Tivo saw their brand trust rise in the last two
years, according to the report. The final tally saw Bose,
Dell, Hewlett-Packard, Panasonic and Sony earn the highest marks, while
Microsoft, Gateway and LG ranked lowest.

Dell and Apple are now headed down as they use ever more support from
India.