Sky HD extra Sub not set in stone
 

Just had an interesting chat with a lady at Sky, who said there was a
lot of internal debate (a mass debate) about whether there would be an
additional charge for the HD channels, or if it would work like Sky+
and you get them 'free' if you get one or more of the top 'mixes', e.g.
Sports World or Movies World.

She was as desperate to get the actual pricing and availability as we
all are!

Sky HD extra Sub not set in stone
 

"Ed" wrote in message
ups.com...
Just had an interesting chat with a lady at Sky, who said there was a
lot of internal debate (a mass debate) about whether there would be an
additional charge for the HD channels, or if it would work like Sky+
and you get them 'free' if you get one or more of the top 'mixes', e.g.
Sports World or Movies World.

She was as desperate to get the actual pricing and availability as we
all are!


She night think it is up for wank but I will eat my hat of they do not
charge a substantial fee. The box will be £300+ too.

Sky HD extra Sub not set in stone
 

"steeler" wrote in message
...

"Ed" wrote in message
ups.com...
Just had an interesting chat with a lady at Sky, who said there was a
lot of internal debate (a mass debate) about whether there would be an
additional charge for the HD channels, or if it would work like Sky+
and you get them 'free' if you get one or more of the top 'mixes', e.g.
Sports World or Movies World.

She was as desperate to get the actual pricing and availability as we
all are!


She night think it is up for wank but I will eat my hat of they do not
charge a substantial fee. The box will be £300+ too.


What type of hat have you got? At most it will be a tenner which is hardly
substantial.

Siggy

Sky HD extra Sub not set in stone
 

"Ed" wrote in message
ups.com...
Just had an interesting chat with a lady at Sky, who said there was a
lot of internal debate (a mass debate) about whether there would be an
additional charge for the HD channels, or if it would work like Sky+
and you get them 'free' if you get one or more of the top 'mixes', e.g.
Sports World or Movies World.

She was as desperate to get the actual pricing and availability as we
all are!




Ed has a point.

BSKYB, as most people now know, is crap. Tired old movies, awful
presentation, annoying software, which you could get more of the same on
FREEVIEW for, erm, free.

SKY HD will be like Sky Plus two years ago. The FREEVIEW-killer: the one
reason to pay for Sky and not get yourself a Topfield TF5800 and don't pay
again.

SKY HD could be the only reason to want to pay for TV.

It defies the law of common sense how Sky can month on month increase its
subscriber base yet they do. You've go to hand it to Sky. These guys could
sell ice to eskimos.

Sky HD extra Sub not set in stone
 

Ed has a point.

BSKYB, as most people now know, is crap. Tired old movies, awful
presentation, annoying software, which you could get more of the same on
FREEVIEW for, erm, free.

SKY HD will be like Sky Plus two years ago. The FREEVIEW-killer: the one
reason to pay for Sky and not get yourself a Topfield TF5800 and don't pay
again.

SKY HD could be the only reason to want to pay for TV.

It defies the law of common sense how Sky can month on month increase its
subscriber base yet they do. You've go to hand it to Sky. These guys could
sell ice to eskimos.






Just to add that if I were Sky, I would question whether I would want my
suppliers making anything but Sky HD boxes from now on.

For Sky to want to direct all new customers direct to the invincible Sky HD
platform only and to commence migrating its high value customer base to Sky
HD gives it major advantage over its rivals.

The timing of this would be based on some algebraic formulae.

Something like Demand over price resistance divided by churn multiplied by
cost of upgrade less cost of rival platform impact over time.

Sky HD extra Sub not set in stone
 

"Ed" wrote in message
ups.com...
Something like Demand over price resistance divided by churn multiplied by
cost of upgrade less cost of rival platform impact over time.

Plus the fact that Joe Chav seems completely happy to pay £1500 for a
huge plasma or LCD screen which is HD ready, so presumably he's also
got a couple of hundred quid that he's already put aside (mentally, not
physically - credit card debt will finance it as usual) for his HD box.



And just wait to the $ky marketing starts... Jesus Christ's second coming
himself could be out-gunned by how Sky marketing will present this.

Sky HD extra Sub not set in stone
 

"Ed" wrote in message
ups.com...
And just wait to the $ky marketing starts... Jesus Christ's second coming
himself could be out-gunned by how Sky marketing will present this.

Their current advert web site sky.com/hd is crap, and there are a few
leaflets in various electrical stores. The calm before the storm?




The ****-wit goldfish advert campaign (the irony) is still in full steam
especially on day time TV.

Adverts often portray the ****-wit public as enterprises perceive their
customers. So a talking goldfish tells one to procure Sky and people do.
Well I suppose you would have to be goldfish to need logos to remind you of
the channel you selected and so you forget the quantity of repeats that
fills the digital ecology.

Sky HD extra Sub not set in stone
 

"Siggy" wrote in message
...

"steeler" wrote in message
...

"Ed" wrote in message
ups.com...
Just had an interesting chat with a lady at Sky, who said there was a
lot of internal debate (a mass debate) about whether there would be an
additional charge for the HD channels, or if it would work like Sky+
and you get them 'free' if you get one or more of the top 'mixes', e.g.
Sports World or Movies World.

She was as desperate to get the actual pricing and availability as we
all are!


She night think it is up for wank but I will eat my hat of they do not
charge a substantial fee. The box will be £300+ too.


What type of hat have you got? At most it will be a tenner which is hardly
substantial.


It is a trilby. The forfeit lies not only in the loss of a £100 hat but the
mastication and digesting of said hat.

Sky HD extra Sub not set in stone
 

"Heracles Pollux" wrote in message
...

"Ed" wrote in message
ups.com...
And just wait to the $ky marketing starts... Jesus Christ's second
coming himself could be out-gunned by how Sky marketing will present
this.

Their current advert web site sky.com/hd is crap, and there are a few
leaflets in various electrical stores. The calm before the storm?




The ****-wit goldfish advert campaign (the irony) is still in full steam
especially on day time TV.

Adverts often portray the ****-wit public as enterprises perceive their
customers. So a talking goldfish tells one to procure Sky and people do.
Well I suppose you would have to be goldfish to need logos to remind you
of the channel you selected and so you forget the quantity of repeats that
fills the digital ecology.



They will need to show some marketing skill to sell what is on offer. HD
sport (mostly watched down the pub), Artsworld (yeah, chavs love watching
opera in HD), National Geographic (see Artsworld) and Sky One - where
they have already admitted that half the programs will be upscaled versions
rather than native HD.

Sky HD extra Sub not set in stone
 

In article ,
steeler wrote:

"Heracles Pollux" wrote in message
...

"Ed" wrote in message
ups.com...
And just wait to the $ky marketing starts... Jesus Christ's second
coming himself could be out-gunned by how Sky marketing will present
this.

Their current advert web site sky.com/hd is crap, and there are a few
leaflets in various electrical stores. The calm before the storm?

The ****-wit goldfish advert campaign (the irony) is still in full steam
especially on day time TV.

Adverts often portray the ****-wit public as enterprises perceive their
customers. So a talking goldfish tells one to procure Sky and people do.
Well I suppose you would have to be goldfish to need logos to remind you
of the channel you selected and so you forget the quantity of repeats that
fills the digital ecology.

They will need to show some marketing skill to sell what is on offer. HD
sport (mostly watched down the pub), Artsworld (yeah, chavs love watching
opera in HD), National Geographic (see Artsworld) and Sky One - where
they have already admitted that half the programs will be upscaled versions
rather than native HD.

They will have to avoid the term HD about individual programmes but will put
on more at higher quality than today (not difficult) and let people think
those are HD. I'll save my money and make do with whatever programmes are
broadcast on Freeview in the same quality as Planet Earth.

--
John Cartmell [email protected] followed by finnybank.com 0845 006 8822
Qercus magazine FAX +44 (0)8700-519-527 www.finnybank.com
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