Viewers 'unaware of analogue end'
 

From this story:
http://news.bbc.co.uk/1/hi/entertain...io/4396744.stm

"Just 37% of those surveyed knew about the switch to digital, as opposed
to 73% who did not know when analogue would be switched off in their area.
Only 30% of the over-60s surveyed knew about the change at all.
However, a body set up to co-ordinate the switchover process says
awareness is higher than the poll - conducted by retailers You Me TV -
suggests."
"The You Me TV survey was conducted with 1,421 people in shopping
centres nationwide last month."

Call my cynical, but the kind of people who tend to hang around in
shopping centres when the rest of us are out earning money or living our
lives really aren't a genuine cross section of normal people! :)


--
Mungo

Viewers 'unaware of analogue end'
 

Mungo wrote:
From this story:
http://news.bbc.co.uk/1/hi/entertain...io/4396744.stm

"Just 37% of those surveyed knew about the switch to digital, as opposed
to 73% who did not know when analogue would be switched off in their area.
Only 30% of the over-60s surveyed knew about the change at all.
However, a body set up to co-ordinate the switchover process says
awareness is higher than the poll - conducted by retailers You Me TV -
suggests."
"The You Me TV survey was conducted with 1,421 people in shopping
centres nationwide last month."

Call my cynical, but the kind of people who tend to hang around in
shopping centres when the rest of us are out earning money or living our
lives really aren't a genuine cross section of normal people! :)


You are cynical, and most likely incorrect in your assumption. Many
market researchers will pick a cross-section of passers-by who are in
the shopping centres (male/female, age groups etc), so they are just as
likely to have questioned everyday shoppers, housewives, house husbands,
pensioners, people who have taken early retirement, college students,
shift workers, people on holiday, people walking from A to B, workers on
lunch breaks etc rather than "the great unemployed".

Viewers 'unaware of analogue end'
 

"Ian Such" wrote in message
.uk...
Mungo wrote:
From this story:
http://news.bbc.co.uk/1/hi/entertain...io/4396744.stm

"Just 37% of those surveyed knew about the switch to digital, as opposed
to 73% who did not know when analogue would be switched off in their area.
Only 30% of the over-60s surveyed knew about the change at all.
However, a body set up to co-ordinate the switchover process says
awareness is higher than the poll - conducted by retailers You Me TV -
suggests."
"The You Me TV survey was conducted with 1,421 people in shopping
centres nationwide last month."

Call my cynical, but the kind of people who tend to hang around in
shopping centres when the rest of us are out earning money or living our
lives really aren't a genuine cross section of normal people! :)


You are cynical, and most likely incorrect in your assumption. Many
market researchers will pick a cross-section of passers-by who are in
the shopping centres (male/female, age groups etc), so they are just as
likely to have questioned everyday shoppers, housewives, house husbands,
pensioners, people who have taken early retirement, college students,
shift workers, people on holiday, people walking from A to B, workers on
lunch breaks etc rather than "the great unemployed".

But presumably they only get a response from those willing to speak to them,
that might bias the results!

--

Michael Chare

Viewers 'unaware of analogue end'
 

But presumably they only get a response from those willing to speak to
them,
that might bias the results!

Yes, those with time on their hands. QED.

Bill

Viewers 'unaware of analogue end'
 

Mungo wrote:

http://news.bbc.co.uk/1/hi/entertain...io/4396744.stm
"Just 37% of those surveyed knew about the switch to digital,

While daytime shoppers might on average be just a little less technical,
I don't think that will bias the result by more than a few percent.

The result isn't surprising because the government and the DTG have made
no effort whatsoever to inform the public at large about the switch-off
so far. They've issued press releases that get some mention in the
broadsheets and one or two mentions on the TV news, but that's about it.
The government's current plan is to wait until just one year before the
switch-off in a given region, and only then inform the public in that
region with leaflets and advertising in the local media.

The people that don't know about the switch-off are those that will have
the greatest difficulty with STBs and with juggling two remote controls.
If they understood what was going to happen, those people might well
prefer to pay the extra for integrated digital TVs and recorders, but
they won't because they think that "digital" is a mysterious complexity
that does not matter to them. As a result, a significant part of the
public will continue to buy equipment for the next few years that is
going to cause real problems for them when the switch-off occurs.

The BBC should be telling people about the switch-off in their Freeview
adverts NOW, rather than just mentioning the extra channels. This policy
of keeping the public in the dark for the moment is both a mystery and a
disgrace.

--
Dave Farrance

Viewers 'unaware of analogue end'
 

Mungo ] said

Call my cynical, but the kind of people who tend to hang around in
shopping centres when the rest of us are out earning money or living our
lives really aren't a genuine cross section of normal people! :)

So you never shop? If not, that makes you the odd one.

Viewers 'unaware of analogue end'
 

Dave Farrance ] said
Mungo wrote:

http://news.bbc.co.uk/1/hi/entertain...io/4396744.stm
"Just 37% of those surveyed knew about the switch to digital,

While daytime shoppers might on average be just a little less technical,
I don't think that will bias the result by more than a few percent.

I am engineer by trade and sometimes shop during day time hours, more
because that is when they are usually open than for any other reason.

Or do the more "technically aware" have some other vista to visiting the
shopping centre than I am not party to?

Viewers 'unaware of analogue end'
 

Les wrote:

Dave Farrance ] said
Mungo wrote:

http://news.bbc.co.uk/1/hi/entertain...io/4396744.stm
"Just 37% of those surveyed knew about the switch to digital,

While daytime shoppers might on average be just a little less technical,
I don't think that will bias the result by more than a few percent.

I am engineer by trade and sometimes shop during day time hours, more
because that is when they are usually open than for any other reason.

So am I and so do I. No need to get touchy - I did say "on average" and
"no more than a few percent". Or putting it more strictly, I suggested
that a daytime shopper, selected at random, has just less than a 0.5
probability of being more technically minded than the population's mean.
OK?

--
Dave Farrance

Viewers 'unaware of analogue end'
 

Les wrote:

Mungo ] said

Call my cynical, but the kind of people who tend to hang around in
shopping centres when the rest of us are out earning money or living our
lives really aren't a genuine cross section of normal people! :)

So you never shop? If not, that makes you the odd one.

Could be that he sends the missus to do his shopping in which case
he's a dinosaur rather than odd. :-)
--
Phil Cook looking north over the park to the "Westminster Gasworks"

Viewers 'unaware of analogue end'
 

Bill Wright wrote:
But presumably they only get a response from those willing to speak to
them,
that might bias the results!


Yes, those with time on their hands. QED.

Bill


So in your view those with the time to speak to them are not shoppers,
housewives etc, but the unemployed?