John Porcella wrote:
What possible advantage would ITV gain by spending money to make all their
regions easily assessable to the viewer ?


That should be obvious! Think about it in terms of regions. If I run
supermarkets that operate only in Yorkshire, then I am only really willing
to pay for TV adverts that cover the Yorkshire region only. Why would I
want Londoners to know about my shops? Hence ITV have to broadcast most, if
not all, or their regional variants, not necessarily for the benefit of the
viewer only, but more for the benefit of the advertisers.

I think John, you've misunderstood the discussion. ITV do broadcast all of
their main regions, and now also many of the sub regions.

The argument is why do they not make all of these available to the whole
country on Sky's EPG (like the BBC do with theirs). Currently you are only
able to view the nominated ITV station for your region on the Sky EPG.

(An exception is ITV London, this is available nationwide outside London on
EPG Ch 963 because it carries an audio description track)

--
Mark
Please replace invalid and invalid with gmx and net to reply.

"Mark Carver" wrote in message
...
John Porcella wrote:
What possible advantage would ITV gain by spending money to make
all their
regions easily assessable to the viewer ?


That should be obvious! Think about it in terms of regions. If
I run
supermarkets that operate only in Yorkshire, then I am only
really willing
to pay for TV adverts that cover the Yorkshire region only. Why
would I
want Londoners to know about my shops? Hence ITV have to
broadcast most, if
not all, or their regional variants, not necessarily for the
benefit of the
viewer only, but more for the benefit of the advertisers.

I think John, you've misunderstood the discussion. ITV do broadcast
all of
their main regions, and now also many of the sub regions.

The argument is why do they not make all of these available to the
whole
country on Sky's EPG (like the BBC do with theirs). Currently you
are only
able to view the nominated ITV station for your region on the Sky
EPG.
snip

The point is, the regions are in the Mux, as others have said they
can be added anyway, it's just the decoder / STB is being told not to
display any other region than the one ITV decide fits into your
postal area.

The 'main' 103 channel would still be the region relevant to the
postal area, as I said, out of region advertising problems could be
sorted, either by altering rights clearances [1] or modifying the
firmware on the decoder / STB's so that a generic screen of some sort
(ie. like FOXnews on BSkyB) or area adverts are shown *dependent* on
postal code area.

[1] This might need a change in the copyright law / agreements
admittedly.

Some special offers like new product launches are made region specific.


":::Jerry::::" wrote in message
eenews.net...

"John Patrick" wrote in message
...
":::Jerry::::" wrote in message
eenews.net...

snip

So the viewer then just watches the BBC regional news that is
relevant to them instead, and doesn't see any ITV advertising...
The
only reason why I can see ITV *having* to stop people outside a
region seeing adverts is to do with rights clearances, the same
reason why BSkyB / FOXnews can't allow USA adverts appearing
here -
that could be sorted though.

Rights clearance and new product launches and special offers.

Sometimes new products are only launched in limited ITV regions as
a test
market. I think some national newspaper offers have also only been
available
in some ITV areas so they dont want those adverts available
nationally.


Err correct on the first, but what has the other two got to do with
things, what would stop 'Aunty Ethel' phoning up her relations and
telling then to drive over and see her because the local shed has the
new product and it's on offer?

"John Patrick" wrote in message
...
":::Jerry::::" wrote in message
eenews.net...

snip

Err correct on the first, but what has the other two got to do
with
things, what would stop 'Aunty Ethel' phoning up her relations
and
telling then to drive over and see her because the local shed has
the
new product and it's on offer?

Some special offers like new product launches are made region
specific.


Your point being exactly, taking into account what I said above?...

":::Jerry::::" wrote in message
eenews.net...

"John Patrick" wrote in message
...
":::Jerry::::" wrote in message
eenews.net...


Some special offers like new product launches are made region
specific.


Your point being exactly, taking into account what I said above?...


Advertisers will generally nominate a "control market" in which no
advertising of a certain offer/product takes place. That allows the
advertiser to conduct market research and truly understand what effect their
ad spend has achieved. For example, if you're advertising a particular brand
of ice cream on May 1st and that coincides with a heatwave it would be
impossible to know how many sales were due to the weather and how many the
advertising. A control region can mitigate against that effect.

"Mark Carver" wrote in message
...
John Porcella wrote:
What possible advantage would ITV gain by spending money to make all
their
regions easily assessable to the viewer ?


That should be obvious! Think about it in terms of regions. If I run
supermarkets that operate only in Yorkshire, then I am only really
willing
to pay for TV adverts that cover the Yorkshire region only. Why would I
want Londoners to know about my shops? Hence ITV have to broadcast
most, if
not all, or their regional variants, not necessarily for the benefit of
the
viewer only, but more for the benefit of the advertisers.

I think John, you've misunderstood the discussion. ITV do broadcast all of
their main regions, and now also many of the sub regions.

Correct.


The argument is why do they not make all of these available to the whole
country on Sky's EPG (like the BBC do with theirs). Currently you are only
able to view the nominated ITV station for your region on the Sky EPG.


But this is not so! It is possible to get most, if not all, of the regions
on Sky D. See earlier in thread for links to instructions as to how to do
this.


--
MESSAGE ENDS.
John Porcella

"Stephen Peterson" wrote in message
...
":::Jerry::::" wrote in message
eenews.net...

"John Patrick" wrote in message
...
":::Jerry::::" wrote in message
eenews.net...


Some special offers like new product launches are made region
specific.


Your point being exactly, taking into account what I said
above?...


Advertisers will generally nominate a "control market" in which no
advertising of a certain offer/product takes place. That allows the
advertiser to conduct market research and truly understand what
effect their
ad spend has achieved. For example, if you're advertising a
particular brand
of ice cream on May 1st and that coincides with a heatwave it would
be
impossible to know how many sales were due to the weather and how
many the
advertising. A control region can mitigate against that effect.


Yes, but how does that stop 'Aunty Ethel' phoning up her relation 20
miles down the road, those relations might well be in the area anyway
and buy the product without even knowing about any marketing?...

Unlike terrestrial TX we are talking about arbitrary boarders that
cut out reception, not the geographical issues that effect
terrestrial TX IYSWIM. The point is that someone could live in one
postal code region but shop in another but never see adverts that are
relevant to their shopping area....

Yes, but how does that stop 'Aunty Ethel' phoning up her relation 20
miles down the road, those relations might well be in the area anyway
and buy the product without even knowing about any marketing?...

Probably statistically insignificant.


Unlike terrestrial TX we are talking about arbitrary boarders that
cut out reception, not the geographical issues that effect
terrestrial TX IYSWIM. The point is that someone could live in one
postal code region but shop in another but never see adverts that are
relevant to their shopping area....

Correct!

Nobody suggested that the system was perfect.


--
MESSAGE ENDS.
John Porcella

"John Porcella" wrote in message
...

Yes, but how does that stop 'Aunty Ethel' phoning up her relation
20
miles down the road, those relations might well be in the area
anyway
and buy the product without even knowing about any marketing?...

Probably statistically insignificant.

In that case any marketing stats are fatally flawed due to what I
mentioned below!



Unlike terrestrial TX we are talking about arbitrary boarders
that
cut out reception, not the geographical issues that effect
terrestrial TX IYSWIM. The point is that someone could live in
one
postal code region but shop in another but never see adverts that
are
relevant to their shopping area....

Correct!

Nobody suggested that the system was perfect.


It's not even attempting...

John Porcella wrote:
"Mark Carver" wrote in message


The argument is why do they not make all of these available to the whole
country on Sky's EPG (like the BBC do with theirs). Currently you are only
able to view the nominated ITV station for your region on the Sky EPG.


But this is not so! It is possible to get most, if not all, of the regions
on Sky D.

(sorry for the late reply, I've been on holiday)

But you cannot add other ITV regions to the EPG, that was my point.
They go in the 'Other Channels' menu, no good for Sky+ or Autoview.

See earlier in thread for links to instructions as to how to do
this.

Yes I know, it was me that posted them !