On Thu, 04 Aug 2005 12:05:15 +0100, Mark Carver
wrote:

John Porcella wrote:
":::Jerry::::" wrote in message

I just wish they would follow the BBC example and make their regions
available to all, rather than unilaterally deciding what region
someone want to be associated with.

It's tied up with advertising. Despite all the English and Welsh regions being
part of the combined Granada/Carlton group (aka ITV Ltd) ITV still need to be
sure that a regionally targeted advert is only seen in a defined region.
By putting all regions on the EPG in all areas this could not be assured
(incidentally much the same problem would pop up if ITV and C4 joined the
proposed non Sky 'Freesat' platform, without conditional access how would ITV
be sure a particular viewer was watching the correct region) ?

For the Beeb, none of this is an issue

It might be an issue for sports rights.

Scott

On Thu, 4 Aug 2005 14:35:52 +0100, ":::Jerry::::"
wrote:


"Steve" wrote in message
...

":::Jerry::::" wrote in message
eenews.net...

snip

I just wish they would follow the BBC example and make their
regions
available to all, rather than unilaterally deciding what region
someone want to be associated with.


They can't because each region has their own ads, that the
advertiser
expects people from that region to see.... If they open it up,
there is less
chance of the advertiser getting their product seen in the area
they want it
to be seen in. Thats the problem ITV has. Of course the BBC is
not plagued
by this, their money is given to them on a plate, with a silver
spoon!


So the viewer then just watches the BBC regional news that is
relevant to them instead, and doesn't see any ITV advertising... The
only reason why I can see ITV *having* to stop people outside a
region seeing adverts is to do with rights clearances, the same
reason why BSkyB / FOXnews can't allow USA adverts appearing here -
that could be sorted though.

Do they not do test marketing of products in one ITV region only any
more?

Would advertisers in one region only not expect to pay less if part of
the audience was able to opt out?

Scott

"John Patrick" wrote in message
...
":::Jerry::::" wrote in message
eenews.net...

snip

So the viewer then just watches the BBC regional news that is
relevant to them instead, and doesn't see any ITV advertising...
The
only reason why I can see ITV *having* to stop people outside a
region seeing adverts is to do with rights clearances, the same
reason why BSkyB / FOXnews can't allow USA adverts appearing
here -
that could be sorted though.

Rights clearance and new product launches and special offers.

Sometimes new products are only launched in limited ITV regions as
a test
market. I think some national newspaper offers have also only been
available
in some ITV areas so they dont want those adverts available
nationally.


Err correct on the first, but what has the other two got to do with
things, what would stop 'Aunty Ethel' phoning up her relations and
telling then to drive over and see her because the local shed has the
new product and it's on offer?

"Neil M" wrote in message
...
Just wondering if ITV1 ever got round to adding the extra regional
varients
to Sky? I was missing things like Central News East and Calendar South.
Did they ever get round to adding the other minor regions?


They've redone Meridian. It's now split into 4 subregions.

--

Simon.

Scott wrote:
) ?

For the Beeb, none of this is an issue


It might be an issue for sports rights.

Yes there might be something in that. BBC Scotland have to blank out some
football matches on D-Sat, I wonder if they'd still have to if BBC Scotland
was not available on English, Welsh, and NI postcode Sky EPGs ?


--
Mark
Please replace invalid and invalid with gmx and net to reply.

:::Jerry:::: wrote:

Err correct on the first, but what has the other two got to do with
things, what would stop 'Aunty Ethel' phoning up her relations and
telling then to drive over and see her because the local shed has the
new product and it's on offer?

What possible advantage would ITV gain by spending money to make all their
regions easily assessable to the viewer ?

Remember, they are there to deliver viewers to advertisers, and make money.
From their point of view there is no cost benefit in paying for 29 EPG slots,
and as already stated it would 'fuzz up' their geographical advertising areas.

--
Mark
Please replace invalid and invalid with gmx and net to reply.

"Mark Carver" wrote in message
...
:::Jerry:::: wrote:

Err correct on the first, but what has the other two got to do
with
things, what would stop 'Aunty Ethel' phoning up her relations
and
telling then to drive over and see her because the local shed has
the
new product and it's on offer?

What possible advantage would ITV gain by spending money to make
all their
regions easily assessable to the viewer ?

What possible advantage is there in having them on Dsat, seeing that
they are on Terrestrial and DT ?!...


Remember, they are there to deliver viewers to advertisers, and
make money.
From their point of view there is no cost benefit in paying for 29
EPG slots,
and as already stated it would 'fuzz up' their geographical
advertising areas.


See above, but anyway, what of those who live in an area that gets
shed loads of news from 100 miles away but nothing about things
happening 10 miles down the road...

:::Jerry:::: wrote:
"Mark Carver" wrote in message


What possible advantage would ITV gain by spending money to make
all their regions easily assessable to the viewer ?


What possible advantage is there in having them on Dsat, seeing that
they are on Terrestrial and DT ?!...

That's exactly what ITV themselves said between Oct 1998 and Spring 2001, when
they refused to join the other four terrestrial channels on D-Sat.

What happened was that their viewing in Sky homes dropped, because 'allegedly'
viewers could not be bothered to switch back to analogue to view them.

Remember, they are there to deliver viewers to advertisers, and make money.

From their point of view there is no cost benefit in paying for 29
EPG slots, and as already stated it would 'fuzz up' their geographical
advertising areas.


See above, but anyway, what of those who live in an area that gets
shed loads of news from 100 miles away but nothing about things
happening 10 miles down the road...

I'm well aware of that (I live in the Thames Valley, yet I see news about
rural Dorset, and Brighton, and Milton Keynes on the BBC South news) At least
ITV serve me better there, but I doubt come analogue switch off whether there
will be any regional news at all on ITV. What you can be sure of is that there
will always be regional advertising, and that's where their priorities are
(and the true reason why more sub regions are now popping up on D-Sat).

--
Mark
Please replace invalid and invalid with gmx and net to reply.

"Mark Carver" wrote in message
...
:::Jerry:::: wrote:
"Mark Carver" wrote in message


What possible advantage would ITV gain by spending money to make
all their regions easily assessable to the viewer ?


What possible advantage is there in having them on Dsat, seeing
that
they are on Terrestrial and DT ?!...

That's exactly what ITV themselves said between Oct 1998 and Spring
2001, when
they refused to join the other four terrestrial channels on D-Sat.

What happened was that their viewing in Sky homes dropped, because
'allegedly'
viewers could not be bothered to switch back to analogue to view
them.

Yes, and now the BBC allows people to choose the region they watch
were there is an option (opt-out) how many will choose to view what
*they* consider local and not bother with ITV 'regional' content?


Remember, they are there to deliver viewers to advertisers, and
make money.

From their point of view there is no cost benefit in paying for
29
EPG slots, and as already stated it would 'fuzz up' their
geographical
advertising areas.


See above, but anyway, what of those who live in an area that
gets
shed loads of news from 100 miles away but nothing about things
happening 10 miles down the road...

I'm well aware of that (I live in the Thames Valley, yet I see news
about
rural Dorset, and Brighton, and Milton Keynes on the BBC South
news) At least
ITV serve me better there, but I doubt come analogue switch off
whether there
will be any regional news at all on ITV. What you can be sure of is
that there
will always be regional advertising, and that's where their
priorities are
(and the true reason why more sub regions are now popping up on
D-Sat).


Yes, I agree with you about regional news, the decline has already
started, allowed by HMG / Ofcom, the BBC was once thought off as the
'National' (geographically speaking) broadcaster and the ITV
companies being regional - with the exception of the four still
independent 'ITV' companies we now have one national commercial TV
company IYSWIM.

mode=rant
Granada / Carlton media should never have been allowed to use 'ITV'
name IMO.
/mode

What possible advantage would ITV gain by spending money to make all their
regions easily assessable to the viewer ?

That should be obvious! Think about it in terms of regions. If I run
supermarkets that operate only in Yorkshire, then I am only really willing
to pay for TV adverts that cover the Yorkshire region only. Why would I
want Londoners to know about my shops? Hence ITV have to broadcast most, if
not all, or their regional variants, not necessarily for the benefit of the
viewer only, but more for the benefit of the advertisers.


--
MESSAGE ENDS.
John Porcella