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Frank Provasek wrote:
Sinclair refused to air an episode of Nightline, deciding that its tribute to fallen military personnel was a liberal political stunt. Names of the then-only-523 killed troops were read. Later in the year, liberal elite Sinclair ordered its stations to air an anti-Kerry propaganda film Don't agree with the Sinclair political agenda but do agree with their engineering side. Bob Miller |
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What if Sinclair loses and their content is only available OTA? What if then most people put up an antenna? Sounds like a win for free OTA. I could see that as possible retaliation. If they do that, then cable companies will be forced to pull the HD broadcast (where they are broadcasting on cable, with the Sinclair owned networks apparently they are few and far between). Customers get upset and complain to the cable companies and then the cable companies will direct their customers to the broadcasters the case. If cable companies are smart they will leverage the networks they own to put up advertisements (commericals) explaining their stance and what Sinclair has done (and sure with a good attorney it shouldn't be hard to put togeather something tasteful, legal and informative). Sinclair of course could do the same, then the PR battle begins. In fact this sounds like a big loss for cable. Maybe it will wake up the population to OTA and wake up broadcasters to the fact that OTA means free over the air broadcasting. This is a story about greed, greed and more greed. Sinclair is trying to profit off the DTV transition. Maybe they've been watching the cable stations for many years now wishing they could find a way to make cable providers pay. Again, I think it's an unethical move on their part. All the local networks were around prior to the rise of cable. Their business model is based around ad based revenue and that model is obviously working for them. They should thank the cable companies for helping expand their audience by providing their broadcast to some viewers outside the antenna capable viewing area. It was a happy mutual relationship, untill DTV! This has been a non-issue up untill DTV came along and I think it's only an issue now because of the high cost of OTA (8VSB) DTV tuners. Maybe Sinclair feels robbed for being forced to pay for the DTV infrastructure and perhaps they see it as the cable companies are reaping the beneifts of their investment. But Sinclair is still wrong and I'll explain why. The FCC forced the mandate, not the cable companies. The FCC makes the rules, Sinclair wasn't happy with the adoption of 8VSB modulation to begin with. Regardless, trying to charge the cable companies at this point isn't the right thing to do. As the transition to DTV continues and the price of 8VSB tuners drops further eventually Sinclair will hand over their HD broadcast. People aren't going to give up cable, they are going to be extreemly frustrated that they have to use an antenna to watch local stations. |
wrote in message oups.com... See in-line: snip Again, I think it's an unethical move on their part. All the local networks were around prior to the rise of cable. Their business model is based around ad based revenue and that model is obviously working for them. The number one thing promoted by cable companies to increase cable subscribers is DVRs. When enough fast forward button are in Americans homes how much value will ad time loose. I'am not a Sinclair fan but his decision not to give programing to anyone underminding his coperate value is fair on his part. They should thank the cable companies for helping expand their audience by providing their broadcast to some viewers outside the antenna capable viewing area. It was a happy mutual relationship, untill DTV! This has been a non-issue up untill DTV came along and I think it's only an issue now because of the high cost of OTA (8VSB) DTV tuners. Network programming is superior to a lot of cable programming and it HD content is growing at a good rate. If they have the money to fill the extra bandwidth with new or decent programming I could drop cable. OTA tuners will follow the same price curve as any type tuner, but even now there worth the cost to receive OTA. Being caught in the middle is unfortunate but if there's enough complaints something will change. |
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Bob Miller wrote: They are not going to be watching just there local OTA stations OTA. They will be watching plenty of cable channels OTA. OTA is going to compete with cable and satellite. Sinclair is just tickling you with a small sample of what is to come. If you're refering to services such as USDTV, well USDTV has been around for a year or so now and I'm not seeing sings of growth. Where's the public interest. It's not there yet. Understand that any market in the US has 30+ digital stations possible and each of those stations can deliver 16 SD channels when MPEG4 hits its full stride in two or three years. 30 times 16 sounds like 480 SD channels to me and with a PVR in the receiver you can multiply that by some other factor. So for their investment in DTV infrastructure the OTA networks have gained more channel bandwidth. You imply over MPEG-2 they can do 16 SD channels at present, but how many HD channels can they deliver? Part of your vision for this seems to require the scaling back of HD content in favor of SD content, which I certainly hope doesn't happen. Cable and satellite are in big do do IMO once we HAVE a digital transition. Ever think that this may be why we haven't had one yet???? I don't see the threat to cable/sat providers? OTA networks are in the advertising and broadcasting business, you underestimate the services infrastructure (enormous cost) they would have to build out to lease equipment, perform maintence, set up billing department) at the very least this would be a huge risk for them. What's more likely would be for them to partner with companies such as USDTV and again, I'm not seeing a success story with USDTV. To some degree OTA networks need cable providers, to a lesser degree the opposite can be said. I see the DTV transition as being something we're in the middle of. Look at how many HD ready sets are being sold today vs a year ago. Look at the price drops, look at the number of HD channels bein broadcast today vs a year ago, if you can't see progress being made towards the "transition" they are you selectively ignoring it. COFDM receivers cost as little as $37 while the cheapest 8-VSB is $200... Please stop preaching about COFDM, hopefully by now you realize it's a lost effort (regardless of if you are right or wrong). |
Regarding ad time being lost, this issue has come up before... the new
trend (which has already begun) is for advertisments to be in the script. When you favorite actor picks up a soda can it will be a "Coke" or a "Dr. Pepper" not the usually unknown brand. If they begin down this path (which they already have), suttle things will be worked in. Maybe Joey will visit a BMW dealer and incentives at the time will be advertised there. I think this will take some getting use to, but I can see eventually the commerical spots going away all togeather. |
wrote in message oups.com... Regarding ad time being lost, this issue has come up before... the new trend (which has already begun) is for advertisments to be in the script. When you favorite actor picks up a soda can it will be a "Coke" or a "Dr. Pepper" not the usually unknown brand. If they begin down this path (which they already have), suttle things will be worked in. Maybe Joey will visit a BMW dealer and incentives at the time will be advertised there. I think this will take some getting use to, but I can see eventually the commerical spots going away all togeather. The producers of content benefit from product placement, that they share this revenue with Network affiliates is not likely, but if I'm wrong please correct me. Content producers and networks also generate revenue by selling season episodes on DVD, again do station owners benefit? Viewers benefit, well as long as they are not subjected to prime time infomercials masquerading as TV shows, with the networks and producers (IMO) responding to viewer demands for HD programming with much more zeal then content providers. Cable company have had the opportunity to weight their risk of shrinking revenue associated with DVRs and acted, as they should, in their best interest. While being offended by statements proclaiming individuals that advance thru or leave the room during commercial thieves it does illustrate the concern over digital recording. IMO suggesting that network providers only motivation for asking cable providers to pony up is greed is not all together fair. A business owner has to make decisions that will ensure that the company will survive, that the free TV business model would change to survive was never in question. |
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