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sky+ press release (and contact info)
http://www.corporate-ir.net/ireye/ir... em_id=446378
BSkyB unveils Sky+ marketing drive BSkyB unveils Sky+ marketing drive BSkyB announced today that it would accelerate the roll-out of Sky+, the integrated digital video recorder and satellite receiver and service, by introducing a new pricing model later this year. With effect from 1 October 2003 - the fifth anniversary of the launch of Sky digital - the monthly Sky+ subscription fee of £10 will be waived for customers on any package with two or more of Sky's premium sports and movie channels**. Customers will still continue to purchase the Sky+ equipment at the current price of £199. This new pricing structure is expected to drive penetration of Sky+, which attracted 105,000 subscribers by the end of June 2003, extending the benefits BSkyB derives from the unprecedented customer satisfaction levels achieved in Sky+ homes. It is also anticipated that higher take-up of Sky+ will contribute to further growth in the number of subscribers to Extra Subscriptions, which enables independent viewing of their Sky channels in another room by others in the household. The Extra Subscription option will now cost £10 per month when taken in combination with Sky+. Later this Autumn, BSkyB will launch a major advertising campaign to promote the benefits of Sky+ to a wider audience than ever before. Focusing on the control, simplicity and convenience that Sky+ brings to television viewers, the campaign will re-assert Sky's status as a technological innovator and will further differentiate digital satellite as the leading platform for digital television. Jon Florsheim, BSkyB's Sales and Marketing Director, said: "Five years after launching the UK's first digital television platform, BSkyB is as committed as ever to bringing its subscribers the most advanced television services. By reducing the cost of Sky+ ownership for our most valuable customers, we aim to increase penetration, further stimulate take-up of premium channels and ensure that Sky remains the leading brand in multi-channel television." Details of Sky+ costs: a.. ** To qualify for free a Sky+ subscription, a customer will need to subscribe to a Sky digital package that includes two or more of Sky's premium sports or movie channels (excluding free and stand-alone premium channels), i.e. package options 1A-6K inclusive in the Sky digital subscription contract. Sky premium channels are Sky Sports 1, Sky Sports 2, Sky Movies Premier and Sky Movies Max and eligible packages cost from £30 per month. If at any point a customer ends their digital subscription contract or changes to a package that does not qualify for the free Sky+ subscription, he or she will be charged the £10 per month Sky+ subscription. b.. The £10 per month Sky+ subscription will continue to apply for customers who do not subscribe to a Sky digital package that includes at least two Sky premium channels. c.. Existing Sky+ customers who subscribe to a package with two or more Sky premium channels will benefit automatically from the free Sky+ subscription. Details of Extra Subscription costs: a.. To qualify for the £10 per month Extra Subscription, a customer must also have an active Sky+ subscription for the same household. If the customer at any time cancels their Sky+ subscription their Extra Subscription will revert to the standard £15 per month price. b.. The £15 per month Extra Subscription price will continue to apply for customers who do not qualify for the reduced price. c.. Existing Extra Subscription customers who also subscribe to Sky+ will benefit automatically from the new £10 per month price. Standard Installation Costs: a.. For a new or existing customer just purchasing just Sky+, standard installation will remain £50 b.. For a new or existing customer purchasing Sky+ who wants to relocate their standard digibox to another room in the same property at the same time as having Sky+ installed, the standard installation and relocation price will be £60. Further information: Julian Eccles BSkyB 020 7705 3267 Gabby Bennett BSkyB 020 7705 6773 |
At the moment the installation is £1 - I assume this will change to £50 as per their marketing info? I suppose it's best to order now then... could be wrong, but I think the £1 is for ordering over the web and having a reconditioned box. Happy to be corrected thou! |
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Just tried to order Sky+ and was told that to get the £10 subscription fee
waived, I have to order in October... "Carl Mustad" wrote in message ... At the moment the installation is £1 - I assume this will change to £50 as per their marketing info? I suppose it's best to order now then... "red6000" wrote in message ... http://www.corporate-ir.net/ireye/ir...script=415&lay out=0&item_id=446378 BSkyB unveils Sky+ marketing drive BSkyB unveils Sky+ marketing drive BSkyB announced today that it would accelerate the roll-out of Sky+, the integrated digital video recorder and satellite receiver and service, by introducing a new pricing model later this year. With effect from 1 October 2003 - the fifth anniversary of the launch of Sky digital - the monthly Sky+ subscription fee of £10 will be waived for customers on any package with two or more of Sky's premium sports and movie channels**. Customers will still continue to purchase the Sky+ equipment at the current price of £199. This new pricing structure is expected to drive penetration of Sky+, which attracted 105,000 subscribers by the end of June 2003, extending the benefits BSkyB derives from the unprecedented customer satisfaction levels achieved in Sky+ homes. It is also anticipated that higher take-up of Sky+ will contribute to further growth in the number of subscribers to Extra Subscriptions, which enables independent viewing of their Sky channels in another room by others in the household. The Extra Subscription option will now cost £10 per month when taken in combination with Sky+. Later this Autumn, BSkyB will launch a major advertising campaign to promote the benefits of Sky+ to a wider audience than ever before. Focusing on the control, simplicity and convenience that Sky+ brings to television viewers, the campaign will re-assert Sky's status as a technological innovator and will further differentiate digital satellite as the leading platform for digital television. Jon Florsheim, BSkyB's Sales and Marketing Director, said: "Five years after launching the UK's first digital television platform, BSkyB is as committed as ever to bringing its subscribers the most advanced television services. By reducing the cost of Sky+ ownership for our most valuable customers, we aim to increase penetration, further stimulate take-up of premium channels and ensure that Sky remains the leading brand in multi-channel television." Details of Sky+ costs: a.. ** To qualify for free a Sky+ subscription, a customer will need to subscribe to a Sky digital package that includes two or more of Sky's premium sports or movie channels (excluding free and stand-alone premium channels), i.e. package options 1A-6K inclusive in the Sky digital subscription contract. Sky premium channels are Sky Sports 1, Sky Sports 2, Sky Movies Premier and Sky Movies Max and eligible packages cost from £30 per month. If at any point a customer ends their digital subscription contract or changes to a package that does not qualify for the free Sky+ subscription, he or she will be charged the £10 per month Sky+ subscription. b.. The £10 per month Sky+ subscription will continue to apply for customers who do not subscribe to a Sky digital package that includes at least two Sky premium channels. c.. Existing Sky+ customers who subscribe to a package with two or more Sky premium channels will benefit automatically from the free Sky+ subscription. Details of Extra Subscription costs: a.. To qualify for the £10 per month Extra Subscription, a customer must also have an active Sky+ subscription for the same household. If the customer at any time cancels their Sky+ subscription their Extra Subscription will revert to the standard £15 per month price. b.. The £15 per month Extra Subscription price will continue to apply for customers who do not qualify for the reduced price. c.. Existing Extra Subscription customers who also subscribe to Sky+ will benefit automatically from the new £10 per month price. Standard Installation Costs: a.. For a new or existing customer just purchasing just Sky+, standard installation will remain £50 b.. For a new or existing customer purchasing Sky+ who wants to relocate their standard digibox to another room in the same property at the same time as having Sky+ installed, the standard installation and relocation price will be £60. Further information: Julian Eccles BSkyB 020 7705 3267 Gabby Bennett BSkyB 020 7705 6773 |
They might charge you for September but if the press reports are correct (and there's no guarantee yet) then they won't charge you from Oct. Hmm, the official press release surely proves the reports to be correct? Yes if you order now, I susupect you will have to pay 1mth at £10, but from 01/10/03, the £10 pm will then be waived from then onwards. |
red6000 secured a place in history by writing:
They might charge you for September but if the press reports are correct (and there's no guarantee yet) then they won't charge you from Oct. Hmm, the official press release surely proves the reports to be correct? Yes if you order now, I susupect you will have to pay 1mth at £10, but from 01/10/03, the £10 pm will then be waived from then onwards. That's what they told me just now when I ordered. The guy also asked me if I'd seen any other details, I said I'd seen a "£1 fitting somewhere" and he said "Good, I can give you it for £1 then". I really don't think you need do more than mention it. Said the number of calls they are getting is seriously ramping up as knowledge becomes wider, and they don't have enough detail to answer any real questions yet. If you want it, I'd get it now..... -- F |
In article , red6000
writes a.. ** To qualify for free a Sky+ subscription, a customer will need to subscribe to a Sky digital package that includes two or more of Sky's premium sports or movie channels (excluding free and stand-alone premium channels), i.e. package options 1A-6K inclusive in the Sky digital subscription contract. Sky premium channels are Sky Sports 1, Sky Sports 2, Sky Movies Premier and Sky Movies Max and eligible packages cost from £30 per month. If at any point a customer ends their digital subscription contract or changes to a package that does not qualify for the free Sky+ subscription, he or she will be charged the £10 per month Sky+ subscription. I've received a letter about the Extra box reduction for Sky+ customers but there was no promotion of this movie offer. I've just read in a mag that the Sky Movies Premier and Max channels are merging from November 1st to one nine screen channel so what happens to this offer? -- Peter Pratten Please reply in group only |
In article , red6000
writes a.. ** To qualify for free a Sky+ subscription, a customer will need to subscribe to a Sky digital package that includes two or more of Sky's premium sports or movie channels (excluding free and stand-alone premium channels), i.e. package options 1A-6K inclusive in the Sky digital subscription contract. Sky premium channels are Sky Sports 1, Sky Sports 2, Sky Movies Premier and Sky Movies Max and eligible packages cost from £30 per month. If at any point a customer ends their digital subscription contract or changes to a package that does not qualify for the free Sky+ subscription, he or she will be charged the £10 per month Sky+ subscription. I've received a letter about the Extra box reduction for Sky+ customers but there was no promotion of this movie offer. I've just read in a mag that the Sky Movies Premier and Max channels are merging from November 1st to one nine screen channel so what happens to this offer? -- Peter Pratten Please reply in group only |
"Peter Pratten" wrote in message ... In article , red6000 writes a.. ** To qualify for free a Sky+ subscription, a customer will need to subscribe to a Sky digital package that includes two or more of Sky's premium sports or movie channels (excluding free and stand-alone premium channels), i.e. package options 1A-6K inclusive in the Sky digital subscription contract. Sky premium channels are Sky Sports 1, Sky Sports 2, Sky Movies Premier and Sky Movies Max and eligible packages cost from £30 per month. If at any point a customer ends their digital subscription contract or changes to a package that does not qualify for the free Sky+ subscription, he or she will be charged the £10 per month Sky+ subscription. I've received a letter about the Extra box reduction for Sky+ customers but there was no promotion of this movie offer. I've just read in a mag that the Sky Movies Premier and Max channels are merging from November 1st to one nine screen channel so what happens to this offer? Looks like Sky are ensuring you can't say "I'm subscribing to TWO premium channels with Premier and Max" to get the £10,00 reduction. The only thing Skys dropped in the past (and no doubt the future) is big clangers! Merging Premier and Max may also warrant a nice BIG juicy price for next year..All those subscribing to Sky+ now THINKING it's free,will then cancel and be back to paying the £10.00 fee.....I'd wait and see the next lot of price hikes :-/ |
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